ConversionXL

FEBRUARY 6, 2019

The classic graph for the product lifecycle is a sales curve that progresses through stages: a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase; a sustained, rounded peak in Maturity; and a gradual Decline that portends its withdrawal from the market. What is product lifecycle marketing?

Product 124

Product Price Campaign Growth 124

Sales Hacker

DECEMBER 21, 2023

Here’s how Stytch’s SE team unblocked revenue hurdles across our go-to market at Stytch and how this team could be a secret weapon for your revenue teams. Don’t discount their impact on driving new business, expanding customers post-sale, and coordinating efforts between go-to-market and product teams.

Engineering 125

Engineering Objectives and Key Results Drivers/motivators Teamwork 125

ConversionXL

NOVEMBER 5, 2020

Naturally, pivoting (or expanding) is an option if you’re hungry for growth. In the context of content marketing alone, these challenges would not have come up in our client interviews unprompted. For UX agencies, one example is offering technical or UX writing services. What go-to-market activity have we already tried?

UX 120

UX Clients Service Niche 120

Sales Hacker

MARCH 25, 2025

Ray breaks down why the rise of AI agents is a tectonic shift, how businesses are already seeing ROI, and what it means for SaaS, team structure, and go-to-market strategies. Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). So, you know, and this is what we see in the market.

GTM 67

GTM X-functional Start-ups Relationship building 67

ConversionXL

FEBRUARY 27, 2019

Successful product launch campaigns have a strong value proposition, multi-channel distribution, supporting content, and other trappings common to every marketing campaign. It’s a transition point between the Introduction and Growth phases. And would “growth” entail? As KPOP Foods grew, Kim looked for ways to accelerate growth.

Launch 110

Launch Product Campaign Cold Call 110

SaaStr

JUNE 11, 2019

Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. Say you were an engineering founder like myself, and you got one engineer, one UX person.

Engineering 109

Engineering Promote Growth B2B 109

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. You’re adding new product features and looking to capture more market share from your competitors. Thinking like this is too narrow.

Launch 96

Launch Product Non-Profits GTM 96

SaaStr

SEPTEMBER 12, 2019

Ashley Smith, Venture Partner at OpenView provides insight on what investors are looking for in product metrics and growth indicators so you can capitalize on your product’s story for funding. Product-led growth is something, interestingly enough, that I’ve been doing my whole career. Want to see more content like this?

Growth 43

Growth Product Up-sell Price 43

Salesforce

NOVEMBER 30, 2022

If you’ve been on product teams, you likely can define user experience (UX) design. Learn best practices for framing challenges, defining success, research, prototyping, go-to-market planning, alignment and more. A UX designer may excel in creative problem solving but not have expertise in business concepts.

UX 52

UX Strategize User Experience Start-ups 52

SaaStr

JUNE 23, 2019

Lloyed : And so maybe one of the things in the early days is I need to get the produce market fit, or maybe I need to get the two million ARR. And then you identity I’m missing someone on the go-to-market or growth side. Say you were an engineering founder like myself, and you got one engineer, one UX person.

Engineering 85

Engineering Promote Growth B2B 85

Sales Hacker

MAY 27, 2025

With over two decades at the forefront of techs biggest transformationsfrom on-prem to cloud to AISean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption. What would you say the biggest impact that has on overall go-to-market.

GTM 66

GTM X-functional Start-ups Go To Market 66

SaaStr

JULY 30, 2019

To me, it’s growth mindset. When you have growth mindset, you’re always learning. Do we have any UX people? What are some of the best practices for, related to how an engineering team should work with and communicate with product and UX? The go-to-market people love that, right? Okay, good.

Engineering 60

Engineering UX Drivers/motivators Start-ups 60

SaaStr

AUGUST 20, 2020

Kyle Parrish: In that time, before I was even really focused on the impact of UI/UX or the design world at large, I started to realize we were selling against companies like Google and Microsoft and Box, and a lot of our sales pitch was around how intuitive the product was. It wasn’t just engineering, product, and design roles.

Sales 104

Sales Price Quota Start-ups 104

SaaStr

DECEMBER 12, 2020

What is the role of sales in a product-led growth organization? How can product and marketing also collaborate productively? Harry Stebbings: Now, we’re going to dig into lots of different elements that you touched on there. Kate Taylor: And so aligning the product division with hiring and go to market teams is essential.

Customers 79

Customers Start-ups Strategize Growth 79

SaaStr

MARCH 27, 2019

In Leyla’s role today, she leads the charge on extending the power of Salesforce with a full portfolio of mobile apps, and is responsible for driving product, go-to-market and other key programs around Salesforce’s mobile offerings. What are the commonalities of where many founders go wrong in the scaling process?

Start-ups 56

Start-ups Objectives and Key Results UX Follow-up 56

Sales Hacker

JANUARY 28, 2025

To claim this offer, go to www.superhuman.com/gtmnow The GTM Podcast The GTM Podcast is a weekly podcast hosted by Scott Barker, GTMfund Partner, featuring interviews with the top 1% GTM executives, VCs, and founders. And you could say they’re still going through hyper growth, um, but really excited to, to dive into your journey.

GTM 99

GTM X-functional Price Pipeline 99

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90