Martech

DECEMBER 21, 2023

This article outlines four steps essential to undertake at the start of your go-to-market effort before you even mention your product. They are the basis of a powerful GTM plan that builds unmatched market impact and unlimited revenue potential. Now you’re ready to go. Nail your value proposition. Get MarTech!

Launch 104

Launch Product GTM Education 104

Highspot

OCTOBER 23, 2023

However, launching your product is not just another item on your to-do list; it’s a defining moment that can make or break your business. Nearly 30,000 new products are released into the market every year. So, how do you ensure your product launch bears fruit? It starts with strategic actions, teamwork, and market understanding.

Launch 59

Launch Negotiate Product GTM 59

Hubspot

JUNE 11, 2019

Even when you put great amounts of effort, time, money, and resources into developing a new product or service, a poorly-planned go-to-market strategy could cause your project to flop. Some of the biggest brands have even experienced go-to-market failures. Go-To-Market Plan Template. Take Apple, for example.

Go To Market 77

Go To Market Lead generation Launch Service 77

Hubspot

MARCH 25, 2020

There are few times more exciting in a company than during a product launch. Anticipation brews and a sense of optimism emerges around the prospect of a growth in market share. Still, a question always arises when a new product launches: do enough people know about this product launch for it to be successful?

Launch 90

Launch Product Contact Follow-up 90

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Stuck trying to engage a prospect? Access to more data.

GTM 97

GTM Growth Referrals Cross-sell 97

ConversionXL

FEBRUARY 27, 2019

For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. Articles on product launches often lay out a start-to-finish strategy that applies tactics along a linear path to success. Lies, damned lies, and product launch statistics.

Launch 110

Launch Product Campaign Cold Call 110

Sales Hacker

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Customer and channel partnerships. Sales strategy.

Go To Market 72

Go To Market Up-sell Sales Strategize 72

Sales Hacker

OCTOBER 13, 2023

We are capping off a week in Nashville of go-to-market executive learnings, live music, and hot chicken. Some of the team have been at Pavilion ’s GTM2023 conference, a B2B SaaS conference for go-to-market executives. Go-to-market motions are shifting. Go-to-market motions are shifting.

GTM 101

GTM UX Go To Market CRM 101

Highspot

SEPTEMBER 17, 2019

Fall ‘19 Product Release Introduces New SmartPage Marketplace, Data Slices and Web Apps, Enabling Go-to-Market Teams to Elevate Customer Conversations. “If every customer-facing employee knows what to say, show and do with prospects and customers, you have a true competitive advantage,” said Robert Wahbe, CEO, Highspot.

Technology 56

Technology Technology Launch Go To Market 56

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Consider the overnight success of a celebrity-owned product.

GTM 72

GTM Launch B2B Growth 72

SaaStr

AUGUST 27, 2023

The ability for an SDR to draft an email for me to send to a prospect that I’m connected to on LinkedIn. Success in bringing new and acquired products to market across customer segments, product categories, and verticals. Solid door opener move!

Launch 86

Launch Growth Go To Market Prospecting 86

Sales Hacker

DECEMBER 15, 2023

The adoption of an ecosystem-led approach to growth is integrating into the go-to-market environment as an entire motion. Today, we’ll look at how ecosystem-led growth specifically manifests in marketing. Taking an ecosystem-led approach has become the standard for all new integration launches at RollWorks. All aboard!

GTM 94

GTM Growth Campaign B2B 94

SaaStr

MARCH 16, 2022

How are you going to sell your service? This is one of the most important questions for founders to answer as they prepare to launch a product. When OpenPhone first launched, they were focused on a sole proprietor, and their ACV was low. The Power of PLG. What is your product? . Who is your target audience? Key Takeaways.

Growth 80

Growth Product Niche Launch 80

Sales Hacker

FEBRUARY 9, 2024

If you’ve used big-name prospecting tools before, you know that they all share one, massive problem: Bad data. If you’re struggling with inaccurate data from clunky database tools, try Wiza for free today and see why 300,000+ sales, marketing, and recruiting professionals trust it in their daily prospecting.

GTM 67

GTM Real Estate Launch B2B 67

Sales Hacker

SEPTEMBER 9, 2019

It’s an entire go-to-market strategy. Most account-based journeys follow a seven-step process: 1) Select accounts : Align Sales and Marketing around a list of target accounts that are most likely to deliver revenue, and tier those accounts based on entitlements. visited five marketing webpages). Job postings.

Prospecting 62

Prospecting Sales Follow-up Contact 62

SaaStr

JANUARY 6, 2023

“Go-to-market innovation today is significantly undervalued.” However, you should spend a similar amount of time on how you can innovate in your go-to-market team. Of course, product innovation is very important, but we often forget how important going to market innovation is.

Legal 52

Legal Prospecting Customers Contract 52

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Go To Market 69

Go To Market Process GTM Launch 69

SaaStr

NOVEMBER 28, 2022

What is the secret to aligning go-to-market teams and finance teams? One strategy for growth is launching new product lines and expanding the prospects who need your services. With a new product launch, you may shift from a flat monthly subscription fee to a consumption-based pricing model. New service offerings.

Finance 79

Finance GTM Government Territory 79

Gong.io

SEPTEMBER 14, 2022

Whether you’re launching a new business or a new product, competition is fierce, resources are limited, and market preferences can change in a moment. . With over 700 companies competing in this highly saturated market, getting lost is easy. A go-to-market strategy framework is a blueprint for growth.

Go To Market 62

Go To Market GTM Launch Promote 62

ClickFunnels

AUGUST 8, 2021

The latter definition applies to sales prospecting , not lead generation, though. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013. Now Landingi market their software as a “Your Go-To Marketing Solution”, so we assume that their aim is to offer an all-in-one marketing platform.

Lead generation 246

Lead generation A/B testing X-functional Price 246

SBI

AUGUST 31, 2020

Seismic Launches Interactive Content to Improve Digital Engagement for Marketers and Sellers in Summer 2020 Release. Seismic is the industry-leading sales enablement and marketing orchestration solution, aligning go-to-market teams while empowering them to deliver engaging buyer experiences that drive growth.

Launch 26

Launch Commission Presentation High impact 26

Martech

MAY 19, 2022

“What is the right go-to-market (GTM) strategy(ies) for our business?” ” This is a common question being debated and discussed across the C-suite today (note: not just in sales and marketing meetings). So why is GTM confounding sales, marketing and product leaders and rising to the top of the CXO agenda?

GTM 111

GTM B2B Drivers/motivators Sports 111

Sales Hacker

AUGUST 11, 2023

We’re really excited to be able to provide our audience and network with even more high-quality content on all things go-to-market. GTMnow launches next Tues, Aug 15th! Preparation : Prioritize a deep understanding of prospects and customers, and anticipate their interests and needs. See more top GTM jobs here.

GTM 65

GTM Sales Launch Pipeline 65

SaaStr

APRIL 21, 2023

Now, go find 30 other prospects exactly like them. If you’re going to go after events, do the biggest ones in your industry that you can afford. Customers and prospects will come. You need a sustained effort of partner marketing, and when done right, it should develop 10% or more of your revenue.

Niche 78

Niche Prospecting Pitch Launch 78

Hubspot

NOVEMBER 19, 2020

Consider all of the following initiatives and how they'll play a role in generating more revenue in your newly developed market: Email Marketing : Will you communicate with existing prospects via email to alert them of your initiative? Step 4: Go-To Market. Featured Tool: HubSpot Go-to-Market Kit.

Drivers/motivators 101

Drivers/motivators Territory Growth Launch 101

Highspot

DECEMBER 19, 2023

Whether you call them SDRs, account executives (AEs), or business development representatives (BDRs), their ability to engage prospects through persistent, multi-channel communication outreach, and swift follow-up strategies is critical in transforming leads into viable opportunities and improving retention.

Growth 52

Growth Objectives and Key Results Cold Call Sales 52

SaaStr

FEBRUARY 12, 2022

Inputs into the engine include things like prospects and partners that yield outputs like customer value and ARR. Build a clear map of your TAM so you can identify where to focus your go-to-market efforts. Romain’s Final Takeaways. Build a data-driven culture by collecting the data and empowering your team to use it.

Customers 93

Customers GTM Referrals Growth 93

Lead Fuze

JULY 24, 2023

A well-calculated estimate can help businesses prioritize their go-to-market strategy effectively align with high-value segments. Accurately calculating TAM can enable businesses to maximize their return on investment and remain competitive in the ever-evolving markets.

Strategize 52

Strategize Strategic planning Niche Growth 52

Highspot

JANUARY 9, 2024

It starts with prospecting for potential leads, then moves through to negotiation and closing the deal. Each stage requires specific selling skills to satisfy prospect needs. Objection handling: Sales reps address any concerns or doubts the prospect might have, showcasing their expertise and the value of their solution.

Technique 52

Technique B2B Cross-sell Negotiate 52

Martech

DECEMBER 21, 2022

This is closely related to “go-to-market” strategies. Business development : This process is essential to establishing and maintaining prospect relationships. Customer analysis : Analyzing customer data involves understanding the composition of your market, its needs, and its satisfaction levels.

Objectives and Key Results 98

Objectives and Key Results Teamwork Cross-sell Customer Relationship Management 98

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. I was interrupting prospects a lot (over 10 times per meeting). Prospects actually love this. What we learned came as a big surprise. But the weird thing is —.

Education 93

Education Pipeline Follow-up Clients 93

Sales Hacker

JULY 21, 2023

Strategy & Design Jason Vargas: We’re going to be talking all about outbound. But as you begin to think about your Go To Market motions and types, there are always different things to consider. Go to market types So there’s types and then there’s motions. So let’s dig in here.

GTM 52

GTM Pipeline Prospecting Meeting 52

Highspot

SEPTEMBER 15, 2020

“Enablement has been a vital go-to-market element for us,” said Don Matejko, President and Chief Revenue Officer at Shift. Following a thorough review process, across the go-to-market leadership team, we unanimously selected Highspot due to its user interface, personalization capabilities, and ease of use.

Technology 52

Technology Technology Product Sales 52

Salesforce

JULY 28, 2022

With myTrailhead, we can launch new training content in a couple of days.”. Sales leaders like Belal Batrawy , head of GTM (Go To Market) at GTM Buddy, implement tech that helps reps stay focused on high-impact selling activities instead of manual tasks. Automate tasks to maximize efficiency.

Cross-sell 98

Cross-sell GTM Quota Contract 98

SBI

OCTOBER 6, 2019

ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs. Prospect Intelligence. ZoomInfo powered by DiscoverOrg is a powerful sales prospecting and go-to-market solution for salespeople, marketing, and even C-Level execs.

Tradeshows 36

Tradeshows Negotiate Contract B2B 36

SaaStr

FEBRUARY 14, 2023

In this week’s Workshop Wednesday , Salesforce Ventures Investor, Jessica Bartos, shares the 5 metrics every SaaS company should care about in any market environment, especially the one we’re currently in. Why is this market different than others? In today’s market, you’ll need to convince investors that you’re a worthwhile investment.

Profit margin 83

Profit margin Drivers/motivators Cross-sell Growth 83

SaaStr

APRIL 30, 2024

Lesson #1: Just Say No Once he joined, Kyle quickly discovered that Owner had a leaky bucket and had either bad or no targeting on prospects, was closing a lot of poor-fit customers, and there were a lot of miss set expectations from sales so customer handoff was sketchy at best. Invest way earlier than you think in prospect data.

Go To Market 101

Go To Market GTM X-functional Objectives and Key Results 101