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Soft Skills Training for Sales Teams: A Step-by-Step Guide

Highspot

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

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How to choose the right AI sales assistant for smarter selling

Highspot

Key Takeaways Best-in-class AI sales assistant software helps sales managers and their teams tackle time-consuming, routine tasks and enhance customer interactions. Nearly half (49%) of go-to-market (GTM) teams use AI sales tools, and 41% plan to in 2025. Those that use AI realize up to 20% better revenue outcomes.

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Buyer’s journey vs. customer’s journey — what makes these paths different, and where they intersect

Hubspot

Instead of using standard templates in their demos, they customize everything around the prospect’s real sales playbook, objection-handling examples, and KPIs. Michael Capote , chief marketing officer (CMO) of German Car Depot , highlights how they intentionally mirror their online voice in their physical service experience.

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What is price sensitivity? How it affects sales and profitability

PandaDoc

If the initial go-to-market pricing strategy is off, by the time the company makes an adjustment, damage is already done. Its a core concept of pricing analytics and a key variable in how businesses ultimately set prices, forecast demand, and position products in competitive markets. versus $9.99).

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How AI-powered enablement helps manufacturing sales teams

Highspot

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today. Did you know?

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GTM 134: When to Hire Your First Sales Reps (And How to Get It Right) with Joe DiMento

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Joe DiMento is the Head of Go-To-Market & Industry Partnerships at Bain Capital Ventures. Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit.

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What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

Salesforce

Build a comprehensive go-to-market (GTM) strategy that combines careful research with tailored messaging that hits on the right buyer pain points. What you’ll learn: What is a go-to-market strategy? Why is a go-to-market strategy important? See how it works Why is a go-to-market strategy important?