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5 key trends we’re seeing in B2B marketing

Martech

And smooth our selling process — their buying process — to its digital best. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense. For example, data analytics around past purchase patterns can identify “next-best-product” suggestions for optimized upsell and cross sell.

B2B 136
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Account-based selling in 2025: Everything to know

Highspot

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell 52
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The Best Sales Certifications to Get in 2025

RingDNA

The best sales certifications in 2025 include programs like the Certified Professional Sales Person (CPSP), Certified Inside Sales Professional (CISP), and Salesforce Sales Operations certification. These credentials help sales reps and managers build skills, improve credibility, and advance their careers.

Retail 62
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The Definitive 2025 Guide to Sales Metrics & KPIs That Drive Revenue

RingDNA

Top Sales Metrics and Analytics By the way, if you want even more sales metrics, including top metric picks from some of the world’s foremost sales experts, I highly recommend downloading our Complete Guide to Inside Sales Analytics. But many companies that sell multiple offerings hire product specialists (i.e.

Quota 62
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LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. For example, say you sell commercial property insurance. Source: Gartner ​.

Closing 62
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From $1M to $3B ARR: Databricks CRO Ron Gabrisko on Scaling a Revenue Rocket Ship

SaaStr

Leveraging Investors for Growth Another underutilized growth channel? ” Building the Right Sales Motion In Databricks early days, the sales team was largely inside sales, selling to tech startups in Silicon Valley. Structure your sales team based on where your biggest revenue opportunities lie.

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5 Best Sales Playbook Examples to Drive Revenue & Succeed

RingDNA

Even if you’re not using Guided Selling by Revenue.io, this guide will provide you with touch patterns that you can start using right away to connect with more key decision makers and close more deals this quarter. This is an excellent playbook for having more authentic sales conversations. It’s the best of both worlds.