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What is generative engine optimization (GEO)?

Search Engine Land

GEO tracks referral traffic from AI engines, cited sources and response structures to understand how AI-driven platforms prioritize and display your content, informing optimization tactics. Incorporating technical terms: Showcasing expertise in niche queries. Fluency otimization: Ensuring smooth and error-free text.

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Everything I Know About Real Estate Entrepreneurship: How To Get Started and Tips For Success

Hubspot

Just know that regardless of what real estate lane you choose to niche in, careful planning and strategic decision-making are non-negotiables. Building and maintaining strong relationships with clients isnt just about closing deals its about creating a lasting impression that earns trust, loyalty, and referrals. Short answer: No.

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Growing Pains: The Problems Plaguing Startups and How to Solve Them

Hubspot

We focused on creating a positive and inclusive company culture where employees felt valued and had growth opportunities. We also implemented an employee referral program, which brought in skilled candidates through trusted recommendations, Stevens says. It will also help with word-of-mouth referrals from past customers.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Which skills will matter most in an agent-first world (hint: think like a GM or growth hacker). Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Kind of customers, referrals, and like all of that. Ray, welcome to the podcast, man.

GTM
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In-Person Sales Generate 3x Higher Conversions Per The CROs of Toast, Splunk, Brex and Slice

SaaStr

This hands-on approach has been a key driver of Toasts growth, and its a lesson for any SaaS company targeting SMBs or other high-touch markets. For Toast, this means field reps who are deeply embedded in their territories, building networks of referrals and recommendations.

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In-Person Sales Generate 3x Higher Conversions Per The CROs of Toast, Splunk, Brex and Slice

SaaStr

This hands-on approach has been a key driver of Toast’s growth, and it’s a lesson for any SaaS company targeting SMBs or other high-touch markets. For Toast, this means field reps who are deeply embedded in their territories, building networks of referrals and recommendations.

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Freelancer vs. Entrepreneur: How Jim Huffman, CEO and Founder of GrowthHit, Went from Freelancer to Owner of a 7-Figure Agency [+ Tips for Aspiring Entrepreneurs]

Hubspot

From owning a high-performance agency that focuses on web design and optimization , growth marketing , and creative services to being a bestselling author of The Growth Marketer’s Playbook , he’s truly got his formula for success down pat. It can also lead to more opportunities and referrals (which equals more money, cha-ching).