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On this episode of The Sales Gravy Podcast, JBJ sits down with Amy Franko, a sales expert specializing in the mid-market, to discuss pipeline velocity, qualifying deals, and the importance of asking the right questions in sales. Monitoring how quickly deals move through the pipeline can significantly impact quarterly and yearly outcomes.
B2B marketers are under pressure to deliver pipeline, but the old playbook of MQL chasing, generic content and paid ads isn’t cutting it anymore. To drive growth in an AI-saturated, attention-poor market, we need to refocus on what really moves the needle: building a brand that stands out, connects with buyers and earns trust.
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. at an earlier stage, you just have to take big swings.
.” Jason’s mission is clear: Lead the company through the final stage of go-to-market maturity, platform-market fit, where integrated solutions drive customer value and position the company for long-term growth. Source: GTM Partners, 3Ps GTM Maturity Model It’s not just about selling more products. Product-market fit.
For the subsequent ten years in software, we’ve optimized every little bit of how we sell it. But today, it’s different because the kinds of software we sell aren’t the same. In 2020, we transitioned from a physical selling universe to a virtual selling universe. It isn’t predictable. ‘ Great!
In the modern sales landscape, data-driven selling has become an essential strategy for success. Pipeliner CRM is a powerful tool designed to support data-driven selling, providing sales teams with the insights and capabilities they need to excel. What is Data-Driven Selling?
But too many teams are still focused on vanity engagement metrics that don’t translate to pipeline. Don’t Just Measure Backward: Use Forward-Looking Metrics Pipeline acceleration and customer growth depend on early indicators, not just closed-won data. If you’re still optimizing for form fills, you’re missing the real cues.
Presenting: Showing the value of what you sell. How to Remove Salesforce CRM Friction Learn how to remove friction points tied to Salesforce, helping your sales team sell easier and faster. This preparation can allow them to cut down selling time. Common stagesinclude: Prospecting: Searching for potential customers.
Our guide on this journey is none other than Jamie Shanks, the Founder and CEO of Pipeline Signals. From the selection of target accounts to the often subjective and arbitrary prioritization models, businesses frequently encounter hurdles that impede their growth. Securing valuable time and breaking through the noise.
When I wrote Baseline Selling in 2005, only 10% of all salespeople were following a sales process. Several sales methodologies, like SPIN Selling and The Challenger Sale are so difficult to execute because of their deep, probing questioning requirements that only salespeople with a Sales DNA of greater than 82 are capable of executing it.
Reduced Time Spent on Manual Tasks I’ve worked with sales teams that would spend hours each week on tasks like: Updating CRM entries Following up with leads Tracking email engagement It’s not only inefficient, but it also distracts from what really matters: selling. AI automates these tasks.
When it comes to raising a Series A, the benchmarks can vary depending on your market, growth trajectory, and the type of B2B business you’re building. However, in some cases, companies with $250K-$1M in ARR can raise if they’re in a hot market or have exceptional growth potential. Growth Rate : Investors are looking for strong growth.
We assign pipeline metrics, identifying the number of opportunities each person must have for a “healthy” pipeline. Yet our pipelines are increasingly unhealthy. To achieve our growth goals, we simply ran the math, looking at how many people, how many calls, how much activity were needed to achieve those goals.
Cliff Simon is the CRO of Carabiner Group, a part of SBI Growth, an advisor, and fractional executive for several high-growth start-ups, where he utilizes his expertise in all things GTM and RevOps. Discussed in this Episode: The power of community-led growth in driving customer acquisition and revenue.
Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Sales Reps are swamped with 1,400 non-selling hours every year. Lets dive in.
Why is social selling becoming the necessary engagement strategy for generating leads, closing deals faster, and improving customer satisfaction? Overcoming Customer Challenges with Social Selling. Why Social Selling? 10 Best Practices for Social Selling in Field Sales. Find your audience. Don’t spread yourself too thin.
What makes this growth story particularly fascinating is how quickly their go-to-market (GTM) organization scaled from just 3 people to 75 in less than a year. Create environment for sales success The formula is simple: Existing revenue + Product-market fit + Growth + Unmet demand = Attractive opportunity for top sales talent.
In discussing the strategic goals for the organization, most take the numbers, run the math based on growth objectives, identifying plans for the coming year. ” RevOps must start to view itself as the change agent, to drive constant improvement, constant learning, constant growth. Anyone can run the numbers.
The main difference between cross-selling and upselling is what you are offering. Upselling recommends a more advanced version of the same product, while cross-selling suggests a different product that complements the original one. Cross-selling introduces a new product that supports or extends the original purchase.
His path to Levelset was serendipitous he had tried to sell Wolf health insurance, thinking the company was much larger than it actually was. With no background in software sales, he had to quickly pick up the ropes of B2B selling, making numerous mistakes along the way. “0 to 1’s really hard. 1 to 10’s really hard.
In earlier times—let’s call it 2018—it was common for sellers to be exclusively in control of their sales pipeline. However, just because those … Read More » The post Building a Buyer-Verified Pipeline first appeared on The Sales Leader.
SBI Growth. With this sales calculator, you can discover what’s slowing down your sales process and how much more revenue you can make with an accelerated pipeline. Helps your sales team spend more time on the selling activities that produce revenue. Helps perfect your sales process in order to sell more. Greg Alexander.
A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. But navigating social selling isn‘t always straightforward. That’s why we here at The HubSpot Sales Blog reached out to some experts for their takes on the mistakes you need to avoid while social selling.
Bain’s 2025 Commercial Excellence and Revenue Growth Agenda confirms what many sales and revenue leaders already suspect: companies leading the pack consistently outperform by turning strategy into action and doing it at scale. That’s because identifying the right growth levers is only half the equation. The difference?
Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?
Customer-Led Growth (CLG) requires a new lens for measurement. Traditional funnel metrics like MQLs or pipeline velocity don’t tell the full story of how your best customers drive long-term growth through retention, expansion, and advocacy. What are key metrics for measuring CLG success?
For individual contributors, it may be prospecting, admin tasks, researching our customers, managing our pipelines, dealing with all the minutiae of moving deals forward, and on and on For managers, it may be hiring, coaching, dealing with poor performers, understanding performance data, and on and on. They vary for each of us.
Its for closers, leaders, and the ones who want moremore pipeline, more wins, more control over their career. The moment you stop chasing growth is the moment someone else starts catching up. The Solopreneur Youre running a business, selling the service, delivering the product, and following up with the clients.
Mastering the Art of B2B Sales: A Conversation with Greg Nutter In the realm of B2B selling, the journey to success is often fraught with pitfalls. Mistake #1: Redefining the Essence of Selling The journey commences with the fundamental blunder of forgetting what selling truly means.
Whether you’re selling to other businesses (B2B) or directly to customers (B2C), think about your business’s unique needs when picking the best software. Integration with Third-Party Tools Simplify Your Funnel, Amplify Your Growth What is Sales Funnel Software? Live Analytics Monitoring 10.
If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? Support on pipeline movement. Let’s get into it. Access to more data.
” In selling terms, they aren’t qualified, they haven’t yet committed to the change/buying effort, but could commit when with the right business case. We’re already selling to them, but we aren’t addressing their biggest concerns. That’s roughly 40 companies actively engaged in buying.
The latest AI B2B to go through hyper-growth. AEs Want to Sell, Not Admin—AI Will Handle the Rest The Hard Data : Average AE spends only 28% of their time actually selling. Start measuring outcome metrics (pipeline quality, deal velocity, win rate). They’ve rocketed to $6m ARR in just a few months. The other 72%?
Salesforce Adoption Pain Point #1 : Sales representatives report spending 66% of their day performing tedious, non-selling activity in Salesforce. This is a conundrum for most sales managers, as sales productivity is one of the common selling points of the Salesforce CRM platform. The key is Salesforce automation. Table of Contents.
By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing When we enter a new client company, we establish our baseline using the Predictable Pipeline Maturity Model. Companie s that struggle with structured sales processes often find themselves stuck in the lower stages of maturity, unable to achieve predictable revenue growth.
Pipeliner CRM – an innovative approach to the sales organization. What is Managed Selling from Pipeliner CRM. To avoid this, Pipeliner CRM has an Automatizer function that allows not only automating many processes but also directing the seller’s actions depending on the buyer’s actions. Statistics.
A couple of weeks ago, I connected with a great group of like-minded, high-growth sales leaders as part of David Priemer’s Sales Leadership Labs program. A good example of where it’s helpful to create this transparency is in the areas of quota and year-over-year (YoY) growth. Managing Through Adversity. Others may say the opposite.
In other words, you’ll be spending money for the opportunity to sell to people. Businesses committed to growth need agencies more than ever before – not only to do the work and get results, but to help them navigate evolving platforms based on their years of experience. Recreate your sales pipeline. Quality of leads.
I taught a Selling class at Loyola University Maryland and many of the students were shocked when they saw the syllabus, which indicated that participation was 50% of their grade. I always promised my students that I would focus on what was truly important in the real world of selling, not what was chronicled in textbooks and articles.
Choose or blend a framework to match your growth stage for steady, predictable revenue gains. Revenue Operations , or RevOps, is all about aligning your GTM teams (sales, marketing, and customer success) to drive growth. Less chaos, more efficiency, and predictable growth. The result? RevOps aligns them to work as a unit.
After rigorous research and discussion with many expert colleagues, I’ve discovered the universal secret to Selling Success. It turns out the singular secret to selling success is “Build more pipeline!” If we don’t have enough pipeline, we simply won’t make our numbers.
In selling, there is no end to the tools that claim to provide coaching, performance reporting tools, conversational intelligence, role play tools, social selling, prospecting/customer engagement, negotiation, objection handling, closing, time management. ” But coaching, at least in selling and GTM is very focused and specific.
Heres what to include: Pipeline Health : Review the pipeline metricsdeal velocity, win rates, average deal size, and pipeline coverage. Deal Quality and Close Rates : Examine the quality of deals entering the pipeline and the close rates at each stage. Are there enough opportunities at each stage to hit your targets?
This pipeline slowdown calls for something other than ‘more of the same.’ It calls for extreme intentional in order to dislodge stuck deals and reinvigorate the pipeline – this week we’ve got you covered on core tactics that are working to move the needle. Let’s get into it. Let’s get into it. Use Fewer Resources.
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