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How to align teams early with a strategic event workshop

Martech

Field marketing aligned incentives with their territory goals. This wasn’t just about getting “support” — it was about investment. By positioning the event as a way to meet late-stage prospects and accelerate deals in the pipeline, sales went from reluctant participants to some of the event’s biggest champions. The result?

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AI Won’t Replace Sales Reps So Much as ‘Deflect’ Them: What Support’s 70% Deflection Rates Tell Us About Sales’ Future

SaaStr

But here’s what’s fascinating: this same deflection model is now making its first moves into sales territory. Deflection While support deflection is mature, sales deflection is just beginning. What’s happening now is the migration of this capability from post-sale support to pre-sale interactions.

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How to align your martech COE with organizational and go-to-market goals

Martech

Whether it’s targeting specific regions, industries or customer segments, martech’s role is to act as a bridge between business objectives and customer engagement. Field marketing Role: Tailor marketing strategies for specific geographies or customer segments, aligning sales and marketing efforts.

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I Learned How Sales Champions Drive Deals Forward — Here’s What You Should Know [+ Recent Data]

Hubspot

Trust a Sales Champion Ultimately, a sales champion isnt just a stellar deal-closer for your sales team. Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. Sales champions can adapt to the evolving dynamics of a deal.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

It includes everything from onboarding through support to guide every stage of the sales process. When you get it right, partner enablement boosts partner performance, strengthens brand consistency, and nurtures long-term, high-value relationships built on mutual growth. Did you know? resellers, distributors, MSPs)?

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10 Ways AI Will Change Sales Forever. It’s Already Happening, In Fact.

SaaStr

It knows what every B2B leader ever featured on SaaStr thought about critical business challenges at every stage of growth. If you’re skeptical about AI in sales because of hallucinations or poor experiences, Lemkin suggests it’s likely because you haven’t seen a well-trained AI.

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What Is a Deal Desk?

Salesforce

The Deal Desk evaluates the client’s history and challenges to find opportunities for growth. Once complete, it’s handed back to the sales rep to secure the client’s agreement. Contract renewals Contract renewals provide an opportunity to renegotiate and upsell.

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