A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)
SaaStr
JANUARY 7, 2022
Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. Use a mixture of long and short sales cycle tactics. 2 Marketing is All About Funnels.
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