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Case study: August 2024 Google core update and a recovery plan

Search Engine Land

Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. While search intent is typically categorized into four main groups, I believe in taking a broader and more nuanced approach to understanding it. Overall content health.

Clients 91
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How to unlock the power of personalization through edge computing

Martech

In the 2002 film “Minority Report,” there’s a scene where the main character John Anderton, played by Tom Cruise, enters a Gap store and is immediately recognized by personalized advertising. It’s the kind of seamless, instant interaction that enhances user experience without customers even realizing what’s happening behind the scenes.

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4 Must-Have Technologies That Made the Gartner Hype Cycle for Cloud Security, 2021

Smarter With Gartner

It offers immediate opportunities to reduce complexity and improve user experience by consolidating multiple disparate security capabilities into a single product. Gartner predicts SSE will have a high impact over the next three to five years. Gartner predicts SSPM will have a high impact over the next five to ten years.

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How to balance competing forces in SEO

Search Engine Land

The only way to earn high-value links quickly enough is to do very noticeable things in the real world, like: Sponsoring charities and speaking at educational institutions. High-impact PR stunts and the activity types that connect with an audience. User experience : Aim for a blend of speed and functionality.

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This Guy Got Drunk and Critiqued Our Website. Here's What He Had to Say.

Hubspot

As the guy who was recently put in charge of the user experience for HubSpot.com, I immediately dove into his critique. For a small fee, he''ll have a few drinks and crank out an entertaining and insightful user test. 3 Ways to Improve the User Experience of Your Site. 3) Pair the data.

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B2B Ecommerce Sites: What Works for B2B Buyers?

ConversionXL

3 keys to a great B2B ecommerce experience. It’s a main reason that live chat and chatbots have exploded. Three tactics are critical to that final transition. Educate buyers on your product—and your brand. B2B buyers (usually) prefer to self-educate. Why the shortcoming?

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How to Come Up with More Winning Tests Using Data

ConversionXL

So in a nutshell, this is how you succeed: Run as many tests as possible at all times (every day without a test running on a page/layout is regret by default), Win as many tests as possible, Have as high impact (uplift) per successful test as possible. It’s main advantage – speed. Because you are not your user.