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5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration

Martech

Wrapping up Integrating LinkedIn with HubSpot keeps lead management simpler and helps your team build relationships faster. By centralizing your team’s workflows, automating data entry, and streamlining repetitive tasks, your team can focus on what matters most: high-impact activities that drive results and build your pipeline.

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When to Use AI or an Agency: Strategic Choices for B2B Companies

Heinz Marketing

AI-Powered Tool Examples: HubSpot : For automated email marketing and customer relationship management (CRM). Developing a comprehensive brand strategy, executing a high-impact campaign, or navigating a rebranding effort often benefits from the diverse skill sets and experience an agency offers.

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The ethics of AI-powered marketing technology

Martech

The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products. How can marketers balance innovation and privacy?

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program. Monitor and optimize the program Partner relationship management requires ongoing attention to ensure you’re addressing partners’ evolving needs and maximizing their success.

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The Ultimate Market Penetration Strategy for Small Businesses

Salesforce

Smart all-in-one customer relationship management (CRM) tools like Commerce for Small Business helps you grow faster by simplifying production, managing products, and cutting costs, making it easier to handle bigger orders and reach more customers. Focusing on these areas helps businesses grow and stay competitive in the market.

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4 Small Business Marketing Tools To Generate More Leads

Salesforce

As a marketer, you need to know your customer — all that data is already in your customer relationship management (CRM) system. Create high-impact marketing campaigns on a limited budget. By automating data and sharing it, sales reps know where leads originated. What does that look like in real life?

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Outreach Goes Dynamic: Announcing Outreach's New Integration with Microsoft Dynamics 365 Sales

Outreach

Today, a whole new cohort of sales organizations will be able to tap into the power of Outreach with our new native integration with Microsoft Dynamics 365 Sales - Microsoft’s own customer relationship management (CRM) platform.