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A new age of direct-to-physician marketing

Martech

Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.

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Building a Career in Consulting — The Ultimate Guide

Hubspot

Next, Claire takes the problems to her consultancy’s network of subject matter experts (called support networks) to determine best practices for solving the problem. The consulting firm team analyzed the city’s patients, what they needed, and the services each of the hospitals offered.

Consult 66
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Why we care about mobile marketing: A guide for marketers

Martech

SMS marketing is a text messaging strategy where businesses send text messages to customers on their mobile devices over a cellular network. Messages can be promotional, service-based, or transactional. Location-based marketing delivers promotional messages to a consumer’s mobile device based on their past-or-present location.

Retail 112
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11 Effective Marketing Strategies and Tips for Black-Owned Businesses

Hubspot

I spoke with Dana James Mwangi, the founder of Cheers Creative LLC and a Grow with Google Digital Coach , to learn about effective marketing strategies, tools, and approaches Black business owners can use to promote their businesses. Social media is one of the top tools businesses use to promote their services or products.

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Dreamforce Guide 2021: Everything You Need to Know

Veloxy

Be sure to tune in to discover future product launches and innovations. Some of the organizations supported in the past include Children of Shelters, USA Girl Scouts, Hamilton Families, Benioff Children’s Hospital among others. We’ll be sharing insightful updates and invitations to our Q4 events and promotions!

CRM 162
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7 Behaviors That Reveal Our Obsession With Technology

Hubspot

hours a day on social networking sites, it should come as no surprise that technology is beginning to change the way we behave. Netflix recently launched a promotion that actually encourages users to celebrate their "binges" with #bingebrag announcement cards. Yes, like birth announcements or "save the dates". 3) Feeling FOMO.

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[UPDATE] 7 Customer Loyalty Programs That Actually Add Value

Hubspot

You may find tiered programs work better for high commitment, higher price-point businesses like airlines, hospitality businesses, or insurance companies. Plus, it'll help you grow your network to reach your partners' customers, too. Net Promoter Score. Case Study: Virgin Atlantic Flying Club. The fewer detractors, the better.