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The Second Mega-Threat to the Sales Industry: Mishandling of Data

Sales Pop!

Hospitals incorrectly reported data, leading to vastly inflated figures for COVID-caused deaths. People knew this, but because the hospital received some kind of COVID-related bonus, it was reported that way. What could happen if you launched a new campaign? What could happen if you introduced a new product?

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This day in search marketing history: January 23

Search Engine Land

Google Launches Streamlined Image Search 2013: With the new system made it easier to quickly skim through multiple images, rather than the old system that requires a lot of clicking, then closing windows to go back and select a new image. Google Health Close To Launching?

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How to Scale a SaaS business: 5 Growth Tips with Jason Lemkin + Algolia

SaaStr

While some of it was familiar territory, I thought it was a pretty fun discussion with a different perspective in many cases than we’ve touched on before. It could be, for example, because a feature they launched was far more important than they thought it would be, etc. I am not saying you are not going to hurt.

Growth 90
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13 Businesses With Brilliant Global Marketing Strategies

Hubspot

In January 2015, Airbnb launched a social media campaign around the hashtag #OneLessStranger. The company referred to the campaign as a "global, social experiment," in which Airbnb asked the community to perform random acts of hospitality for strangers, and then take a video or photo with the person and share it using the hashtag.

Territory 101
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Becoming a SalesTech Entrepreneur: One Man’s Journey with Ankesh Kumar

SBI

We treat our territories like our own businesses. All my education was in England, including my undergraduate degree in Hospitality. When John left in 2006, the company had 50,000 employees in 77 countries. Ankesh reminds me of John. He’s an entrepreneur in his very soul. Here it is. by Ankesh Kumar.

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When Humor Converts (and When It Doesn’t)

ConversionXL

It tops the list of most appealing message types in Europe and North America, cited by 51% and 50% of respondents, respectively, yet doesn’t rate higher than third in any other region (respondents in Asia-Pacific and Latin America rate it fourth).” When Mat Carpenter launched ShipYourEnemiesGlitter.com , he used both types of humor.

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Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How

ConversionXL

Folding online data, such as search patterns, into sales data can better manage inventory, especially at a regional and local level. Coordinating the involvement of those teams and accurately estimating the time-to-launch is complex. Inventory management. Full warehouses cost money; empty shelves cost money.

Sports 131