Salesforce
MAY 20, 2024
When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged. The team can connect with fans in new and innovative ways, from targeted email and digital marketing and great customer service, to get them ready for game day — all powered by Salesforce Einstein 1.
Salesforce
AUGUST 29, 2022
These interactions are increasingly moving online, along with private sector services like grocery ordering and telehealth appointments. But new Salesforce research shows that there is still room for improvement when it comes to digital service delivery in the public sector. How do customers want to engage with government services?
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Heinz Marketing
OCTOBER 4, 2022
What is one of the most difficult aspects of marketing a product or service? According to Brenda Bailey-Hughes , a professor at Kelley School of business in Bloomington, Indiana, there are 3 primary types of trust, also known as trust drivers. Owning up to your mistakes will help other be more empathetic. There you have it.
Lead Fuze
JUNE 27, 2023
Sounds like some kind of corporate Indiana Jones adventure, right? Get your explorer’s hat on—we’re about to make you the Indiana Jones of sales discovery with these key questions. The insights you get will be your guide in aligning your product or service with these goals. Let’s get started!
Salesforce
JANUARY 10, 2022
The thinking is to focus more on outcomes-based education, the specific skills students need to meet life and career goals. According to John Hall, co-founder and president of calendaring service Calendar.com, companies need to identify where their talent comes from, including which degree programs and schools have filled their ranks.
Salesmate
JUNE 24, 2021
Even though most of us are somehow irritated by those pushy salespeople, we all have experienced walking into a store and meeting a person who helped us make a better choice. Emails that give us what we need at that moment bring us into purchasing the product/ service. However, great salespeople do not look like salespeople at all.
Hubspot
MARCH 8, 2012
Brand strategy is the how, what, when, and to whom you plan on communicating your product or service. Chances are you're not the only company out there selling your product or service. Decide which aspect is the most important about your product or service, and make it a part of every aspect of your brand communication.
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