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Transform your B2B brand: 7 strategic insights

Martech

Consumers aren’t moved by facts and figures or long lists of features, regardless of how amazing they may be. As part of a recent engagement, a client changed its corporate name based on direct customer feedback. The post Transform your B2B brand: 7 strategic insights appeared first on MarTech. In your inbox.

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Fundraising and Working with Strategic VCs with Head of HubSpot Ventures, Brandon Greer (Video)

SaaStr

With corporate, that’s usually not the case. It truly is the allocation of our balance sheet.” These range from large corporate heavy hitters to private companies. Y Combinator + HubSpot track): This can be great for the brand overall Foothold Investments for M&A What’s In It For Corporates?

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Dear SaaStr: How Long Should It Take to Negotiate a VC Term Sheet?

SaaStr

How long does it take to negotiate a term sheet? What are the top tips for entrepreneurs preparing for a term sheet negotiation? It shouldn’t take more than a week, or even just a few days, to negotiate a term sheet, once a VC decides they want to do a deal. By the term you approach a term sheet, there should be No Surprises.

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Don't Be "Fooled" By Sales Force Automation Sales Projections

Anthony Cole Training

These applications, which range from simple excel spread sheets (SalesForce.com) to internally designed database systems, are used with the hope of assessing sales productivity and/or predicting future sales. Insight from the data is not used to improve skills or change behaviors. Information entered is not complete.

Finance 189
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AI in SEO: How to navigate legal challenges and ensure compliance

Search Engine Land

Large corporations, such as Samsung, have banned AI completely due to the exposure of confidential data uploaded to ChatGPT. Infrastructure needs may include AI tools, data processing and analytics platforms to extract insights. This is not without merit. Be able to explain the benefits. Show expertise in implementing AI.

Legal 101
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How long does it take to negotiate a term sheet? Who should open the negotiation on valuation – VC or entrepreneur? What are the top tips for entrepreneurs preparing for a term sheet negotiation?

SaaStr

It shouldn’t take more than a week, or even just a few days, to negotiate a term sheet, once a VC decides they want to do a deal. A few learnings and insights: It doesn’t really matter “who goes first”. By the term you approach a term sheet, there should be No Surprises. Make sure you have a good corporate start-up lawyer.

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How to know whether to use ideal customer profiles or buyer personas

PandaDoc

B2B companies, which offer services to other corporations, and their salespeople tend to use ICPs as a business-partner scouting method. These profiles are based on cold hard facts: general information, statistical data, and firmographic intel. We have the perfect tip that will help you give your balance sheet a boost: upsell.