Stop Selling and Start Telling: The Power of Prescription
Cerebral Selling
FEBRUARY 16, 2021
In one experiment the researchers set up a display of gourmet jams in an upscale supermarket. In another, a whopping twenty-four varieties were presented. You give up and decide to just book the place and hope for the best. Prescriptive sellers like these sell with conviction. In one case, six varieties were available.
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