Martech

MARCH 14, 2024

Whether it’s their first interaction with you or the 500th, one bad experience is enough to sour months or years of relationship-building with a customer. This one’s tricky because there’s sometimes a fine line between “AI helped me organize my thoughts into a post” and “I let ChatGPT do all my thinking for me.”

Trust 127

Trust Customers Healthcare Service 127

Heinz Marketing

FEBRUARY 13, 2023

This week’s show is entitled, “ Edelman and LinkedIn’s 2022 B2B Thought Leadership Impact Report “ and my guest is Ben Laws , EVP & Deputy U.S. I think we know as marketers, just intrinsically, that thought leadership matters. You can even ask Siri, Alexa and Google or search on Audible!

Pipeline 103

Pipeline Sales Pitch B2B 103

SaaStr

OCTOBER 22, 2023

Other than your own, what app would you never let anyone take away from you no matter what: Marketo – It is essential for Setting Up Sales and ADRs to Win when the buyers have shown enough engagement to demonstrate that they are getting ready to buy. #4. This week we have Chandar Pattabhiram, CMO at Coupa!

Strategize 101

Strategize Consult Contact Follow-up 101

Search Engine Land

MAY 6, 2024

Many folks who worked with Mark got to enjoy really special experiences he wouldn’t let himself experience because of his leadership tag. What Mark meant to the industry There are hundreds (if not thousands)of professionals who owe their industry knowledge and leadership skills to Mark Irvine. Fun fact: Mark LOVED penguins.

X-functional 128

X-functional Sports Represent Start-ups 128

Sales Hacker

MAY 31, 2023

In this insightful episode, Colin Campbell of Sales Hacker engages Lauren Bailey from Sales Bar, Factor Eight, and Girls Club in a thoughtful discussion on the dynamics of the sales industry. Where to find them : LinkedIn Key Insights Building Strong Teams through Thought Leadership. Can I join Girls Club?

Sales 87

Sales Growth Trust Conversion 87

Sales Hacker

NOVEMBER 10, 2023

For example: Supporting Thought Leadership: Identifying Opportunities: Actively monitor industry trends for opportunities for customers to showcase their expertise. This could include speaking opportunities, article or blog post contributions, or other thought leadership platforms.

GTM 94

GTM Intrinsic Customers Contract 94

Heinz Marketing

MAY 22, 2023

B2B videos often feature industry experts, thought leaders, or company representatives who provide valuable insights, expert opinions, and real-world examples. Thought Leadership and Educational Content : Videos present an excellent opportunity for B2B companies to position themselves as industry thought/category leaders.

B2B 110

B2B B2C Entertainment Education 110

Partners in Excellence

MAY 12, 2023

I expressed my surprise, I said, as a leader, people management issues, such as performance, development, retention, are critical, why haven’t you identified any people management/leadership metrics? ” ChatGPT thought a little longer then normal. I decided we had done enough and thanked her for her patience.

Pipeline 100

Pipeline Growth Conversion Customers 100

Search Engine Land

SEPTEMBER 15, 2023

Your initial attempts at social media marketing might require a bit of trial and error, but identifying what works and focusing your future efforts on tactics with proven business value will help you grow your following (and revenue) enough to make room for some of your more experimental ideas. Speaks to your target audiences.

Objectives and Key Results 142

Objectives and Key Results Campaign Launch Follow-up 142

Hubspot

MARCH 4, 2024

Effective leadership starts with caring about (and showing you care about) your people. Take your people’s success personally, build up relationships with your folks, advocate for the needs of your team, and be a model of great leadership and mentorship for your folks. I’m a B2B seller, but I have also been a B2B buyer.

Construction 77

Construction Sales B2C B2B 77

Partners in Excellence

OCTOBER 17, 2020

Some are choosing not to vote, one feels that a write in vote for “Ronald Reagan” demonstrates his leadership and thoughtfulness. ” Leadership is always about making choices and “leading.” Sometimes, we don’t have enough information, having to make a decision with that which is available.

Start-ups 113

Start-ups Meeting Customers 113

Sales Pop!

NOVEMBER 14, 2023

Write down your thoughts and feelings. Get enough sleep. Leadership is not about being a hero, it’s about being a human. The post Stress, Anxiety, and Leadership: Make Better Decisions, Build Trust appeared first on SalesPOP! This means that we see things in black and white and shut out other options.

Trust 64

Trust Technique 64

Salesforce

DECEMBER 6, 2022

CFOs are taking broader leadership responsibilities, such as managing customer experiences, hiring and retaining talent, and leading strategic shifts into automation and other areas. The CFO is a lifeline for company health — and becoming more critical as we head into a time of economic uncertainty. What does this mean for today’s CFO?

Meeting 98

Meeting Finance Technology Technology 98

Heinz Marketing

JULY 4, 2020

Thanks for your thoughts, David Brock. A look at some of the research behind the importance of enough sleep and it’s effect on productivity. Leadership Lessons We Can Learn From Isolation. Leadership Lessons We Can Learn From Isolation. Thanks for your thoughts, Linda Fisher Thornton. Prospecting Is Not An Event!

B2B 104

B2B Prospecting Product Customers 104

Sales Hacker

JANUARY 31, 2022

How COVID-19 changed sales leadership. Sales leadership also saw a shift since the onset of the pandemic. Leadership communication has weakened. Remote work tested how well leadership teams could communicate the plans they designed in an extremely short period of time. Once again, these stats look good enough.

Represent 110

Represent B2B Construction Meeting 110

Salesforce

MAY 16, 2022

Hybrid work has existed long enough, and in large enough numbers, that researchers have identified why some organizations are more successful with it than others. This represents a sea change in the way managers manage, and is redefining effective leadership. It comes down to three things: tools, training, and team building.

Represent 98

Represent Education Growth Technology 98

Hubspot

DECEMBER 1, 2020

Gaining thought leadership in a market filled with intelligent experts is not easy. Ranking for major keywords isn't enough. Using this quirky voice, we managed to create content engaging enough to spark interest without pushing leads away with a sales-y tone. Create a rank-and-win thought leadership strategy.

Growth 100

Growth Customers Conversion Process 100

Closing Bigger

AUGUST 31, 2023

This sales podcast episode is on the fundamentals of sales leadership with focus on behavioural change and coaching. It’s based upon the lessons I have accumulated working with sales organizations and delivering leadership training programs over the past 20+ years. You can find that at Salesacademy.ca.

Objectives and Key Results 69

Objectives and Key Results Sales Appointment Meeting 69

Heinz Marketing

APRIL 7, 2020

I was lucky enough to have a front row seat of the train wreck that was WAMU during the Great Recession of 2007-2009. Leadership matters. Especially during a time of crisis, all of us have the opportunity to exhibit leadership. To be certain, leadership during a crisis looks different than leadership in good times.

Campaign 116

Campaign Service Clients Meeting 116

Heinz Marketing

MARCH 17, 2023

For example, my partner purchased me an annual subscription to a podcast hosted by a thought leader he admires, as the two of us enjoy having deep philosophical questions and this provided a means of having topics to talk about. Lastly, I prefer at-home listening where I can meal-prep, make art, or entertain my very needy cat.

B2B 103

B2B Entertainment Transportation Pipeline 103

Heinz Marketing

JUNE 25, 2022

Anyone can go blank, lose a train of thought, or become distracted or confused if a key point is lost as we watch the importance of public speaking slip away from us. Most marketing experts agree that it’s not enough to give customers a satisfying initial experience with a product. Employees vs. customers: Who is more important?

B2B 103

B2B Objectives and Key Results Customers Presentation 103

criteria for success

NOVEMBER 10, 2020

When it comes to leadership , everybody has their own ideas about how best to lead. I want to share my wealth of knowledge on leadership, which I have collected from the best of the best. I've summarized the 6 most attainable and useful lessons on leadership. 6 Simple Leadership Tips. What you share matters. Listen Now.

Drivers/motivators 84

Drivers/motivators Trust Sales Customers 84

Salesforce

APRIL 12, 2022

It’s not about brainstorming new action items or planning next year’s budget – enough of that kind of collaboration is already happening over Slack , email, and in meetings. “If Put thought into planning your company offsites. It’s connecting through hanging out and through thoughtful brand experiences.”. Explore Safety Cloud.

Meeting 97

Meeting Start-ups Prospecting Conversion 97

Search Engine Land

JUNE 28, 2023

The most effective brands have something unique to say through thought leadership that incentivizes other sites to associate with your brand. In SEO , backlinks are an essential part of earning those coveted traits. But many people overcomplicate how easy it is to generate backlinks.

Growth 104

Growth Niche Trust Pitch 104

Closing Bigger

AUGUST 31, 2023

This sales podcast episode is on the fundamentals of sales leadership with focus on behavioural change and coaching. It’s based upon the lessons I have accumulated working with sales organizations and delivering leadership training programs over the past 20+ years. You can find that at Salesacademy.ca.

Objectives and Key Results 52

Objectives and Key Results Sales Appointment Meeting 52

Heinz Marketing

MAY 25, 2019

The Importance of Leadership Transparency. A great look at why leadership transparency or “the currency of trust” is so important. Thanks for your thoughts, Deb Calvert. Is Your Value Proposition Strong Enough? Thanks for your thoughts, David Brock. Great article, Olga Khazan. Great read, Jon Dick.

B2B 96

B2B Prospecting Campaign Trust 96

SaaStr

MARCH 5, 2022

Everything your business encounters is not of equal importance, and it’s the role of leadership to choose the right path — even if that sometimes means focusing on fewer and more impactful things. The moment growth accelerates, ask yourself why and be thoughtful. Know when to diversify leadership. Key takeaways.

Growth 99

Growth Start-ups Drivers/motivators Up-sell 99

SaaStr

MAY 5, 2023

Put some thought into this. Mistake #7: Not Being Prescriptive Enough Early Enough Early on, it’s natural to figure out implementation with a customer. Some of the problems caused by not being prescriptive early enough are: The back and forth with customers leads to a long time to value. No, you don’t.

Growth 86

Growth Start-ups Trust Pitch 86

SaaStr

MARCH 1, 2020

Even just a few years ago, there weren’t enough folks when enough experience to be your first “head of customer success.” ” But the bad news is, many can’t really do the job a start-up needs at a leadership level. The good news today, is there are tons of customer success veterans out there.

Customers 103

Customers Growth Start-ups Product 103

ConversionXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Demand generation vs. lead generation: Critical differences.

Lead generation 107

Lead generation Growth Strategize Cold Call 107

Search Engine Land

JULY 5, 2023

Objective: Establish {company} as a thought leader that defines the new industry term {term}, by increasing the organic visibility of internal leaders of these concepts. Establish {company} leadership as sources for topics on X category, to secure HARO (Help a Reporter Out) request monthly.

Objectives and Key Results 100

Objectives and Key Results Strategize Technique Growth 100

SaaStr

APRIL 27, 2021

We are probably at the point where we’ve heard enough of “how we got through the pandemic stories” but Bryan did a great job talking about where events, field marketing, and more are going as we come out of this. They want to be able to speak about their topic and about leadership. COVID was hard, man. Scary times.

Niche 96

Niche Networking Start-ups Meeting 96

Search Engine Land

MARCH 30, 2023

As an agency leader, you must sometimes focus on short-term needs, like ensuring you have enough money for payroll. One of the best things about starting your own business is that you can set it up to reflect your values. As a leader, you set the stage for: How the company will operate. The types of people you will hire.

Clients 98

Clients Trust Relationship building Start-ups 98

SaaStr

MAY 27, 2023

When the customer loved the product — or told us so anyway — we thought our work was done. The fact of the matter is, when you’re innovating, there’s a lot that neither you, nor the customer, have fully thought through or anticipated. We’d demo for customers, take their feedback (often, not quite) and go off and build some more.

Gaming 73

Gaming Trust Cross-sell Closing 73

Heinz Marketing

NOVEMBER 8, 2021

In our initial attempts at driving change, we thought this was enough, but it really isn’t. However, I have been quite shocked to find that there are far more commonalities between driving change in education and doing the same for businesses than I would have expected. This is what you need to do.

Education 123

Education B2B Networking Start-ups 123

SaaStr

JANUARY 19, 2023

So the other day Colin Cadmus, who was VP of Sales at Aircall, summarized a career question I’ve thought about many times over the past 10+ years. I so often see first-time VPs of Sales fail simply for not having enough proven hiring and management experience under their belt. I’d argue yes. VP of Sales is a tough job.

Sales 98

Sales Promote Start-ups Closing 98

Hubspot

OCTOBER 18, 2022

Any company's sales leadership needs to keep a pulse on how its salespeople are performing, both individually and on a broader organizational level — getting there often starts by understanding the degree of effort reps are putting in. That's where performance indicators known as sales productivity metrics come in. Why is it important?

Product 81

Product Cold Call CRM Sales 81