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What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

Salesforce

It’s a snap to make and it sells itself – a mega hit. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value.

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Sales Training Courses: 5 Best Courses For 2021

Lead Fuze

In partnership with LeadFuze, Sales Hacker has launched FREE LeadFuze Certified Sales Hacker Bundle. If businesses rely on data to promote revenue and innovation, data that is old, corrupt, incorrect, or invalid has the potential to significantly distort your results. The more you ignore the issue, the larger it will get. .

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What Is a Go-to-Market Strategy? (And Why You Need It to Beat Your Competition)

Salesforce

It’s a snap to make and it sells itself – a mega hit. If you sell a product without attracting the right buyers and demonstrating how it meets their needs, it may just sit on the shelf. Creating a buyer persona lets you target prospects with key messaging that emphasizes your product’s unique problem-solving value.

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How to Get the Most Out of a Sales Call

Salesforce

As celebrated entrepreneur Siva Devaki noted, “Sales is not about selling, but about building trust and educating.” Speed up your sales Wait, what is a sales call? To prepare for this inevitability, outline the sales objections your prospect is likely to have, along with responses. Follow these four steps: 1.

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Expert Tips for Improving Sales Operations Efficiency

Highspot

Shifting Customer Expectations Digitized selling has changed customer-business interactions. As a result, data silos emerge. A LinkedIn report shows that 58% of sales ops professionals have a difficult time finding accurate, up-to-date data due to data silos. This creates complexities for companies that are not easily solved.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

Nowadays, media buying is done in one of two ways: Direct buy – Media buyers forge relationships with publishers to negotiate ad inventory, e.g., working with a newspaper to have an ad placed in the upcoming issue. The negotiation still technically happens but it's done at a much quicker rate through open and private marketplaces.

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Success depends on understanding your objectives, both for the organization and the people you support. That means you need to align both up and down — understanding the problems of people at every level and finding ways to help them all reach their goals. Set priorities based on the org’s strategic objectives.