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Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Many retailers are launching RMNs, and not just big national chains. Why we care. Partners Club.

Retail 89
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Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

You may have heard about a free tool that GTMnow and GTMfund launched with Cabal two weeks ago, called Warm Intro Navigator. Partner data (or second-party data) provides additional intel on customers and prospects, and can also inform your product and feature roadmap. So this week’s breakdown on ELG has been a longtime coming.

GTM 94
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Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Niche 130
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Building Connections with Regina Gwynn

criteria for success

As Co-Founder, Regina co-leads business strategy and strategic partnership development and leads sponsor relations. She has worked as a product development and marketing executive, launching multiple brands, and as a management consultant. In this episode, we cover: The importance of connections and networking.

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Doubling video ad revenue with AdOps: Monday’s daily brief

Martech

Following the dramatic revenue stumble by Snap (see below), which the CEO openly acknowledges was primarily caused by the iOS privacy changes, advertisers may have other reasons to be holding back on spending, like the apparent impossibility of getting products into the country and to their purchasers. Read more here.

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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Product development. Partnerships.

Growth 115
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Need an Expert for Your Next Panel, Presentation, or Podcast? Here Are Over 530 of the Top Female Sales Practitioners

Sales Hacker

People First Productivity Solutions. Vice President, Client Partnerships North America. BQ Productions. Vice President of Sales & Strategic Partnerships. Palo Alto Networks. Product Manager (Business Operations). OWN: The Oprah Winfrey Network. Strategic Partnerships (APAC).

Territory 121