article thumbnail

Sam’s Club’s retail media network rolls out new experience and targeting capabilities 

Martech

Sam’s Club, the chain of membership-only retail warehouse clubs owned by Walmart, has introduced new design and targeting capabilities for its retail media network, known as Sam’s Club Member Access Platform (MAP). Dig deeper: Why we care about retail media networks In the club. Why we care. Partners Club.

Retail 83
article thumbnail

Are Your Strategic Partnerships Your Passive Sales Force?

Understanding the Sales Force

Understanding the Sales Force by Dave Kurlan Today, more than ever before, strategic partnerships, both formal and informal, are an important element of conducting business. What will you do to strengthen the mutual quality of your formal and informal strategic partnerships? Can they be your passive sales force? (c)

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

Reaching underserved groups and tastes IHeartMedia toasted its partnership with radio and TV host Charlamagne tha God. Charlamagne’s The Black Effect is the largest podcast network in the U.S. audio network, iHeartMedia touted its reach of 276 million broadcast listeners. for and by black creators. As the top U.S.

Sports 80
article thumbnail

5 Innovative Strategies for Business Expansion

Sales Hacker

Need for your product or service. Form strategic partnerships or joint ventures. You can seek out a company that offers products or services that work in tandem with what you are offering. Your new or current market could benefit from the products or services you are capable of offering. License products.

article thumbnail

Navigating the creator economy: Strategies for brands and marketing teams

Martech

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Long-term partnerships where influencers regularly promote a brand.

Niche 123
article thumbnail

Ecosystem-Led Growth (ELG) for GTM

Sales Hacker

Partner data (or second-party data) provides additional intel on customers and prospects, and can also inform your product and feature roadmap. How to use ecosystem-led growth in your GTM ELG can be applied to each function of your go-to-market strategy: sales, marketing, product, and customer success. Access to more data. Efficiency.

GTM 95
article thumbnail

What Is Business Development?

The 5% Institute

Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships. Building Strategic Partnerships Collaborations and strategic partnerships can significantly impact a company’s growth trajectory.