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The 5 key pillars of AIOps in marketing

Martech

The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. Digital asset management As with traditional marketing campaigns, generative AI results in new digital assets that must be organized in a structured model for searchability, distribution and overall productivity.

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How We Approach Virtual Sales Training to Ensure Results

Force Management

Read the original article to learn more about why our process equips our customers to achieve lasting results. To help ramp up sales teams and get them ready to execute in 2021, many sales organizations are choosing virtual sales training engagements as a way to move forward with internal process changes. Read it here.

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Unifying projects and products: The power of program management in martech

Martech

For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives. Program managers optimize the product portfolio, make strategic decisions about resource allocation and ensure that each product contributes to the program’s goals.

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ChatGPT for PPC marketers: 15 strategic prompts to use today

Search Engine Land

A quick primer on launching ChatGPT If you haven’t logged into ChatGPT yet, no worries! You also know that AI tends to produce some pretty dumb results. Value proposition and key benefits. Here are 15 strategic prompts to inspire you, lighten your workload, and improve your results. Risk-reversal element.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI: The shiny object became a genuine business tool Artificial intelligence (AI), and more specifically generative AI for creating copy and images, was the hot discussion topic of the year. A vendor who doesn’t bring a platform with some application or relevance for AI to a pitch meeting will be discounted in the consideration process.

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How Codecademy Saw 5X Growth with Strategic Testing

ConversionXL

As part of the growth team, we were tasked with experimenting on any part of the business that could drive an impact, so we focused on the big, key levers of our monetization flow. . From spaghetti testing to strategic testing . That’s what led us to strategic testing. Testing our checkout process.

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Strategic Sales Enablement: Advanced Tips to Uplevel Your Program & Drive Real Results

Sales Hacker

Success depends on understanding your objectives, both for the organization and the people you support. We often get lost in products, processes, programs, etc., Sales enablement best practices will get you started, but you need to be able to think strategically. Set priorities based on the org’s strategic objectives.