Salesforce

APRIL 29, 2022

“Design debt represents all the design-related work that’s skipped, or deferred to a future date, in order to ship faster,” said Denise Burchell, senior director of design at Salesforce. Tech debt can show up as sloppy code or updates that cause your app to crash, especially as the result of rushing to ship a product.

UX 98

UX User Experience Objectives and Key Results Technology 98

ConversionXL

AUGUST 12, 2020

The CEO, a 40-something man, thought he knew what was best in terms of creative, copy, user experience, and value proposition. explained: Everything any team does will have an impact on the user experience, from back-end engineers to customer success specialists. As Chang Chen, Head of Growth & Marketing at Otter.ai

Customers 74

Customers Cross-sell Objectives and Key Results UX 74

ConversionXL

JANUARY 9, 2019

But if you conduct only evaluative research, you’re just testing your ideas instead of building a website based on what users want. The best results, as the example below from HubSpot shows, come from combining both methods. For example, what is the deadline for the website launch? At least 4 weeks before your website launches.

UX 131

UX Process User Experience Technique 131

ConversionXL

APRIL 24, 2017

It launched in beta last year, which left optimizers around the world waiting in line to try it out. How do you run your first experiment? What results from this romance is tool overload. You can use your Google Analytics data to identify key segments of users to target users as audiences shared Optimize.

A/B testing 102

A/B testing Objectives and Key Results GTM Represent 102

Hubspot

AUGUST 7, 2019

What distinguishes a webpage as a landing page is its objective — the purpose of a landing page is to convert visitors into leads. Yes, an image is mandatory, and it should represent your target audience. Your landing page has one objective and one objective only: to convert visitors into leads. Remove all navigation.

A/B testing 101

A/B testing Objectives and Key Results Trust Follow-up 101

Lead Fuze

NOVEMBER 10, 2023

Similarly, Monos Travel used these strategies effectively resulting in decreased costs and increased returns – They saw a whopping 58% decrease in incremental cost per purchase and an impressive 35% increase in incremental return on ad spend. It tailors user experiences and optimizes ad campaigns to a tee.

Objectives and Key Results 52

Objectives and Key Results Campaign Growth Engineering 52

ConversionXL

FEBRUARY 15, 2018

The key learning here was that the techniques that work for mass-market products don’t work for luxury goods or services. I’ve often seen luxury brands trying to go all out with innovative user experiences to “somehow” convey the value of their brand and product. An understanding of the product is key.

Objectives and Key Results 125

Objectives and Key Results Price Promote Up-sell 125

ConversionXL

SEPTEMBER 5, 2019

A quick primer on user personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. Not everyone believes user personas to be valuable. They launched to much applause, but a few trends wore down their appeal with time.

X-functional 115

X-functional Represent Follow-up User Experience 115

ConversionXL

JANUARY 14, 2016

At first, click through rate was key. App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers. According to our study cited by eMarketer , only 30% of Android apps and 25% of iOS users opened the app a day after installing it. Table sorted by Average Revenue Per User (ARPU).

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

FEBRUARY 3, 2015

The first key however is to identify what ones you will be dealing with the most and to help put systems in place to exploit their existence. What you should do: One of the key disciplines of a successful program is to always be looking to maximize resources and to challenge what people think is right. Image credit.

Objectives and Key Results 115

Objectives and Key Results Start-ups Trust User Experience 115

ConversionXL

MARCH 7, 2017

A Quick Primer on User Personas. What’s a user persona? A research-based archetypal representative of your customer based on various attributes, attitudes, and characteristics. Not everyone believes user personas to be valuable. They launched to much applause, but a few trends wore down their appeal with time.

X-functional 102

X-functional Represent Follow-up Up-sell 102

ConversionXL

AUGUST 12, 2016

After fighting tooth-and-nail to launch your SaaS business, the last thing you want is a leaky sales funnel to undermine all your hard work. Everyone and their dad has heard about KPIs: Key Performance Indicators. Unsatisfied with his results, Jerry wanted to snag new customers and hypothesized why he wasn’t getting them.

Non-Profits 86

Non-Profits Cross-sell Objectives and Key Results Profit margin 86

Martech

FEBRUARY 11, 2022

Personalization as a strategy represents a shift from what had been a traditional one-size-fits-all approach that prioritizes reach and breadth of an audience to methods that target customers based on their needs and interests. The company launched its “Share a Coke” campaign back in 2011, which was aimed to reach millennials.

E-commerce 119

E-commerce B2C Campaign B2B 119

ConversionXL

OCTOBER 19, 2017

Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway. So, too, should the Test Manager take direction from their cohort of subject matter experts: Product Managers, Technical Directors, Web Designers, and Customer Service Representatives.”.

Objectives and Key Results 90

Objectives and Key Results Represent Conversion Follow-up 90

Hubspot

MARCH 3, 2020

The network, which originally targeted college students, had already reached millions of users in young adult age groups and had just gone through a few major redesigns since it first launched in 2004. In 2010, Facebook grew from 400 million to just over 600 million active users. The News Feed. Likes and Reactions.

Networking 101

Networking Launch Follow-up Objectives and Key Results 101