Why first-party data still reigns even with Google keeping third-party cookies
Martech
AUGUST 8, 2024
Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. Use common keys, like email addresses and phone numbers, to integrate data from various sources, including ecommerce and customer relationship management (CRM) platforms and web and mobile app analytics.
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