Why Performance Max for lead generation often fails and how to make it work
Search Engine Land
FEBRUARY 14, 2023
Many ecommerce advertisers are starting to better understand how to set up and optimize Performance Max , but it’s still a very difficult campaign type for lead gen accounts. The funnel-driven nature of leads and the variance in quality are two of the biggest impediments. So what makes this such a tough thing to get right?
Let's personalize your content