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GTM in The Age of AI: The Top 10 Learnings from ICONIQ’s 2025 B2B SaaS Report

SaaStr

SQL-to-Closed Won Rates Drop 5-6 Points YoY While Top-Funnel Stays Flat The Funnel Breakdown : Marketing teams can breathe a sigh of relief—lead generation and early-stage conversion rates have remained relatively stable. The problem is happening much later in the funnel where sales teams are supposed to close deals.

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70 Words That Win: Sales Terms Every Rep Should Know

Salesforce

Account development representative (ADR) A sales professional responsible for developing sales strategies, identifying potential customers, maintaining market awareness, and initiating outreach to book more demos and meetings. A sales qualified lead (SQL) has been vetted and deemed prepared to have a sales conversation.

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Lead Generation Pricing Model – How Much Lead Gen May Cost You

ClickFunnels

The post Lead Generation Pricing Model – How Much Lead Gen May Cost You appeared first on ClickFunnels. According to a 2017 survey of 350 companies, the average cost of a lead is $198. First of all, that number varies drastically depending on the industry, company size, revenue, and lead quality. Keep reading.

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Even great demand gen can’t overcome a lack of brand marketing

Martech

What was once a lead generation and nurturing function has now been rebranded into a full go-to-market (GTM) approach, often owning most of the budget, especially in smaller tech companies. Content being warped and watered down to make it mass appeal in lead gen campaigns. And this isn’t simply a theory, either.

SQL 138
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How embedding BDRs into marketing can boost your sales

Martech

While business development representatives (BDRs) were always associated with sales, more and more companies have started integrating them into their marketing departments. The drivers behind BDRs and marketing coming together Traditionally, marketing teams take care of inbound lead generation and content creation.

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Build a Fantastic Lead Generation Resume to Land the Perfect Sales Job

Lead Fuze

Since the demand for a lead generation job position is getting higher, it is required to have the right resume that will turn job seekers with lead generation expertise into hired ones. 53% of businesses invest more than half of their sales and marketing budget on lead generation Click To Tweet.

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How to optimize sales and marketing processes for efficient customer acquisition

Martech

There are two extremes when it comes to driving better customer acquisition results: Expanding the team, hiring more salespeople or business development representatives (BDRs). We can view the interaction history with each of our potential clients and plan the next steps to lead them down the funnel. Clean and clear pipeline.

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