Search Engine Land

DECEMBER 13, 2022

These studies will determine whether the brand can enter a new market, if the timing is right, or if there’s an opportunity to scale. Essentially, these are the main factors of success in any market entry or global launch. The correct paid media channels for launching in a new market. Prevents duplicate content issues.

Territory 97

Territory Networking Campaign Launch 97

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. It’s no surprise that Google is the most-visited website across the globe and all the top 10 most-visited websites worldwide feature a search experience that is core to the user experience. It had a 0.6%

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Dig deeper: How to create and execute a buyer journey-based content strategy Get the daily newsletter search marketers rely on. We are particularly attentive to these pivotal elements: Products and services differentiation. Internal digital skills vs. outsourcing.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

ConversionXL

SEPTEMBER 23, 2020

Mobile commerce has steadily grown in recent years, and it’s expected to surpass 50% of the total ecommerce market share in less than two years. When mobile shoppers visit Swanson, for example, their contact information displays in the main menu when expanded.

Trust 125

Trust Retail Appointment Contact 125

Search Engine Land

JUNE 26, 2023

Organic traffic High-performing keywords High-performing pages Domain authority Content quality On-page optimization Backlink profile User experience (UX) Site speed SEO weaknesses These are areas where you are weaker and potentially disadvantageous to your competitors. Are any new startups aggressively gathering market share?

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 95

Trust Objectives and Key Results Engineering Negotiate 95

ConversionXL

APRIL 18, 2019

And, by extension, the key to maintaining and growing its search market share, thus capturing more eyeballs for ads.). Google’s latest Search Quality Evaluator Guidelines identify four main types of intent: Know. Users want to Know more about something.” How Google (and others) define search intent. Learn something (e.g.

UX 126

UX Engineering Click Through Rate Follow-up 126

Search Engine Land

JUNE 26, 2024

Their primary motivation is usually around growth KPIs or market share, so speak to them in those terms. By that, I mean their primary goal is delivering a working website that meets their users’ needs and helps the business achieve its goals. Communicating with the C-suite Give them the why and some of the what.

X-functional 85

X-functional Drivers/motivators Clients Growth 85

ConversionXL

NOVEMBER 17, 2022

It does this across three main categories. It does this by using current and historical data to identify trends and relationships that you can use to shape marketing campaigns. Its main site is dedicated to teaching people how to work more productively on and off Asana, while its app helps users easily manage projects.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

Cience

JANUARY 10, 2020

We typically find that these visits are most likely to generate an inbound lead over the phone, whereas visits on desktop mean that users are more inclined to complete our trade account inquiry form on the site.”. B2B Marketers shared reasons why mobile optimization is important. User Experience. Conversion.

B2B 54

B2B B2C Retail Clients 54

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. There are two main types of calls to action for videos. Which site metrics matter and connect to user experience? One call to action per video.

Conversion 90

Conversion A/B testing Engineering Campaign 90

Cience

JANUARY 10, 2020

We typically find that these visits are most likely to generate an inbound lead over the phone, whereas visits on desktop mean that users are more inclined to complete our trade account inquiry form on the site.”. B2B Marketers shared reasons why mobile optimization is important. User Experience. Conversion.

B2B 52

B2B B2C Retail Clients 52

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Full-Scale Launch The full-scale launch is the main event. Every marketing strategy is leveraged in depth to generate maximum buzz and ensure the product’s success in the market.

Launch 59

Launch Negotiate Product GTM 59

Hubspot

JUNE 21, 2016

In addition to your main CTAs and images, consider including a noticeable text link (or two) when applicable because having more links increases the opportunity for engagement. 14) Add social sharing buttons. Ensure the CTA buttons and links are larger than 45-57 pixels for the best user experience. Image Credit: Litmus.

Clients 78

Clients Follow-up A/B testing User Experience 78

Search Engine Land

JANUARY 3, 2023

Google Timeline Experiment Seen In Main Search Results. 2009: Clicking the “More timeline results” in the main search results led to a page with much more historical data about the query, which Google said came from their News Archive search service: Nathan Stoll, Long Time Google News Product Manager, Leaves Google.

Launch 84

Launch Engineering Drivers/motivators Territory 84

Hubspot

AUGUST 9, 2018

The marketing profession is growing faster than the average for all other occupations, and it likely won’t stop anytime soon. Marketing and promotional campaigns are essential to every company, regardless of industry, as organizations seek to grow and maintain their market share. Content Marketing.

Promote 101

Promote Non-Profits A/B testing Education 101

ConversionXL

APRIL 24, 2019

Takeaway : Customer data should improve the user experience, not make it tougher for people to leave. That cost creates inertia that keeps users on an existing network and slows the growth of new ones. Takeaway : The positive impact of market share compounds—especially for software adoption. High switching costs.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

Search Engine Land

OCTOBER 2, 2024

Traffic and conversion trends Two of the main KPIs for our client were traffic and conversions, which made it clear that our analysis needed to begin in these areas. While it would have been easy to dive into auditing this market for rankings, we recognized that the devil is in the details. Overall content health. Link profile.

Clients 91

Clients CTR Conversion Closing 91