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Make 2015 the Year for Radical Change

The Sales Hunter

What does 2015 look like for you? I get toward the end of the year and I assess the year that is about to be gone — and then I plan for the year ahead. Rather than basing goals and objectives on how the current year finished, why not do […]. I’m like most people.

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This day in search marketing history: January 20

Search Engine Land

Matt Cutts sticks a fork in guest blogging In 2014, Matt Cutts, the head of Google’s webspam team, took to his personal blog with a clear message: “Stick a fork in it: guest blogging is done; it’s just gotten too spammy.” ” This wasn’t the first time Google or Cutts had discussed the risks of guest blogging.

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This day in search marketing history: February 12

Search Engine Land

Also on this day New chart annotations make Google Ads’ change history reports much easier to navigate 2020: Annotations were available in campaign-level change reports in the Google Ads UI. The New York Times was apparently perplexed by how well jcpenney.com ranked in organic search for practically everything the retailer sold.

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How to Get Over Inevitable Local Maximum?

ConversionXL

Despite your evolutionary design approach and running many small changes and tests, there comes a time when your gains are virtually non-existent. At this point it can’t get much better—even if you make a thousand small tweaks, you can only improve so much. At a certain point, the results from your A/B testing will likely slow down.

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How to update content and dates for SEO in 2023

Search Engine Land

Every new year, SEOs, bloggers and publishers are eager to capitalize on “fresh content” ranking boosts by adding new dates to old or existing content. Google’s search advocate John Mueller again reiterated that only significant content changes should lead to a changed date in articles.

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How Google Search and ranking works, according to Google’s Pandu Nayak

Search Engine Land

Google indexing Google crawls the web and makes a copy of it. But the web is ever-changing. We learned that there was a period of time when that number came down, though exactly when was unclear.) “I don’t know in the past three years if there’s been a specific change in the size of the index.”

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How to Get Over Local Maximum? Everyone Hits It Eventually

ConversionXL

The site you’re working on might hit a point when, despite your evolutionary design approach and running many small changes and tests, the gains are small or non-existent. The site you’re working on might hit a point when, despite your evolutionary design approach and running many small changes and tests, the gains are small or non-existent.