Search Engine Land

MARCH 14, 2023

When paid and organic search campaigns work together, you not only spend more efficiently and optimize search results, you also create an opportunity to reallocate budget to reach big-picture goals like higher market share. Fast load speed and an overall good UX drive conversions from paid and organic traffic.

Real Estate 88

Real Estate UX Campaign Engineering 88

Search Engine Land

NOVEMBER 10, 2022

Although dozens exist, the two most popular overlays by market share are UserWay and accessiBe. For a monthly fee, these overlays promise users 100% ADA and WCAG compliance, protection from legal lawsuits and a superior UX for disabled users, by installing what amounts to one line of code to the website.

Legal 96

Legal UX Represent Technology 96

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Bounce rate.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

ConversionXL

FEBRUARY 6, 2019

There is one benefit of increased competition: Your competitors’ campaigns may help increase overall demand for your product class, which allows marketing teams to shift resources back toward promoting your product. What marketing needs to accomplish during the Growth stage. Maximize market share. Research needs.

Product 124

Product Price Growth Campaign 124

Search Engine Land

APRIL 20, 2023

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. This is just simple SEO 101 and a sound UX practice. You can also correctly track the user's path through the entire journey. Finally, understand that link behavior has an accessibility component.

Real Estate 111

Real Estate Engineering UX Networking 111

Search Engine Land

AUGUST 1, 2023

SEO cannot be siloed within the marketing team for the best results. Collaboration must happen across content creators, developers, UX designers, sales (online and offline), customer success, and community managers. Highlighting the business impact Frame SEO in terms of achieving key business objectives like: Increasing market share.

Objectives and Key Results 76

Objectives and Key Results Education UX User Experience 76

Search Engine Land

JUNE 26, 2023

Organic traffic High-performing keywords High-performing pages Domain authority Content quality On-page optimization Backlink profile User experience (UX) Site speed SEO weaknesses These are areas where you are weaker and potentially disadvantageous to your competitors. Are any new startups aggressively gathering market share?

Objectives and Key Results 98

Objectives and Key Results Engineering UX Follow-up 98

Hubspot

JUNE 8, 2022

It's one of the more simple, straightforward forecasting models — essentially amounting to a company looking at its total market size and calculating potential revenue based on its assumed market share. Let's say a company occupies space in a market that generates an estimated $1,000,000,000 in revenue annually.

Price 74

Price Objectives and Key Results UX Contact 74

ConversionXL

FEBRUARY 27, 2019

That initial go-to-market strategy helped answer the first burning question: Would people pay for the product? Which aspects of the UX are confusing? Pekka Paavonpera, a co-founder of VPR Media & Marketing , shared a cautionary tale: The client wanted the launch to happen as fast as possible [.]

Launch 110

Launch Product Campaign Cold Call 110

ConversionXL

SEPTEMBER 23, 2020

Mobile commerce has steadily grown in recent years, and it’s expected to surpass 50% of the total ecommerce market share in less than two years. Hours of operation are also included to let visitors know when support agents are available. Consider mobile communication, too.

Trust 125

Trust Retail Appointment Contact 125

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. You’re adding new product features and looking to capture more market share from your competitors.

Launch 96

Launch Product Non-Profits GTM 96

Salesforce

NOVEMBER 17, 2023

Spurred by the influence of smartphones and the convenience of online shopping, mobile commerce sales make up almost 75% of ecommerce market share. In fact, most ecommerce traffic happens on mobile devices. That means nearly three out of every four dollars spent on online purchases today is done through a mobile device.

B2C 59

B2C Minimum Viable Product Cross-sell Retail 59

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B. Is this also true for B2B websites?

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. B2B Marketers shared reasons why mobile optimization is important. As a bonus, many marketers shared their opinion on why mobile optimization matters for B2B. Is this also true for B2B websites?

B2B 52

B2B B2C Retail Clients 52

ConversionXL

FEBRUARY 3, 2022

Your market goals now are to increase market share and create brand preference. Use your findings to fine-tune customer personas and make data-driven UX decisions. Luckily, there are many ways to do this (as we’ll see below). To establish why your brand is better than the rest, champion your voice of customer.

Growth 102

Growth Product Objectives and Key Results User Experience 102

SaaStr

OCTOBER 24, 2019

Because, market share is really number one metric. And I also think if you start in a really, really huge markets, which you learn a lot, you’re also just going to remember it’s going to take a long time before you have a big share of that market. So, I think the burn side, right? Design is amazing.

Launch 53

Launch Growth B2B Networking 53

Martech

FEBRUARY 4, 2025

This means a great user interface and user experience (UI/UX), consistent experience and rankability. AI answer share of voice and market share. Start with owned and managed assets First, optimize all brand-controlled resources for experience, technical and content performance. Mentions in AI answers. Link inclusion.

UX 89

UX User Experience Government Trust 89

Search Engine Land

JANUARY 3, 2023

The best marketing examples are curated in one location, with unique views and images. We've all heard the stories Google is losing market share to TikTok. It's why content UX, content design and the insertion of unique views and experiences matter more than ever. But does SEO content have to be dull and robotic?

Angle 95

Angle Engineering Cross-sell UX 95

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90