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Multicultural curation is the future in marketing and advertising

Martech

We were talking about how the generational embrace of a multicultural society aligns with multicultural curation in marketing and advertising. Younger generations are naturally multicultural. ’ That’s where we’re going to find the richness; no longer will we feel that the multicultural is the outsider, is the other.”

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Multicultural Marketing: What It Is, Why You Should Do It, and How to Do It The Right Way

Hubspot

Even though the world is a melting pot today, most brands market in a way that only appeals to a country’s majority ethnicity or culture. However, generating more sales shouldn’t be the only reason you market to minority groups. How to Do Multicultural Marketing The Right Way. Hire a diverse multicultural marketing team.

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The war on DEI is hitting marketing and hurting business

Martech

I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion. Less diversity in marketing The ANA seems to see the connection. in 2022 to 9.5%

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Good morning: Welcome to the Matrix

Martech

Good morning, Marketers, and do you realize we’re living in the Matrix? After talking about multicultural curation we explored his notion that the Matrix is here and now. Or the metaverse, if you prefer. Kastner CEO/CCO Brandon Rochon is not the kind of person who comes to an interview armed with only one opinion. Editorial Director.

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Marketing industry diversity improving, but still lags for senior positions

Martech

While marketing organizations’ ethnic diversity continues to improve overall, it shrinks as you go up the org chart, according to a new survey by the ANA. A diverse marketing organization aids access to diverse markets. Source: ANA A Diversity Report for the Marketing/Advertising Industry 2022. Why we care.

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5 Steps for a Multicultural Marketing Campaign That Thrives

Heinz Marketing

By Lauren Dichter , Marketing Coordinator for Heinz Marketing. Multicultural marketing. Diversity marketing. Ethnic marketing. International marketing. Global marketing. Diaspora marketing. Inclusive marketing. How to Mentally Approach a Multicultural Market Entry Strategy.

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How Denny’s connects with customers through social media, sports marketing and updated digital experiences

Martech

Restaurant chain Denny’s has taken the opportunity to feature student athletes in an effort to continue to make an impact with younger diners while keeping momentum in their robust sports marketing play. Diversity, equity and inclusion in Denny’s marketing efforts. “In For us, NIL deals are about more than just paying student-athletes.

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