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Voice search optimization: What is it and how important is it now?

Search Engine Land

What is voice search?” “Hi, Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo or Google Home device.

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45 Emerging Technology Stats to Know in 2020

Hubspot

Then I ask my smart TV to launch Netflix or play a basic VR game on my Google Cardboard. Before bed, I might check my fitness levels with a smart scale or use my toothbrush's app to figure out what areas of my mouth I'm missing. As a marketer, I'm curious to see how brands could leverage smart technology.

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Why we care about mobile marketing: A guide for marketers

Martech

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.

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The State of Voice: Looking Ahead to 2019

Hubspot

The word "voice" has taken on many meanings over the years. At its core, "voice" is the audible sound made by humans to utter the spoken word. Whatever definition the word "voice" conjures for you, know this: It's likely to becoming increasingly used and important over the next year. The State of Voice: Looking Ahead to 2019.

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The Voice Search Barometer: Where Do Users Stand? [New Data]

Hubspot

At this week's annual Samsung Developer Conference, there was one technology that arguably stole the spotlight: Voice. Samsung is making a somewhat apparent push to power more devices -- from smartphones to smart speakers to home appliances -- with its own voice assistant, Bixby. Source: Zazzle. The Outlook.

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Why Voice Shopping Is Just Getting Started [New Data]

Hubspot

So when The Information learned that one of Amazon's newer, but core offerings -- its digital personal assistant Alexa -- was barely being used to make purchases, it gave pause. According to the report, 2% of devices equipped with Alexa -- which is mostly comprised of the Echo, Amazon's smart home speaker -- have been used to make a purchase.

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. In other words, if a restaurant in the area wants to attract this audience, their marketing strategy needs to extend beyond Google to include these platforms. Yandex in Russia ( 48% market share ).