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From Legacy to Modern Sales Approaches, Objections | Part 6

Iannarino

The Gist: The legacy approaches to sales are designed to overcome objections. The legacy approach to handling objections is inadequate to resolve these concerns for our clients. Legacy Laggard: Overcoming Objections. Prospect: “My old car is worth at least $100.00 Legacy Solution: Overcoming Objections + Proof.

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The Only Two OKRs for Sales

Iannarino

The more you focus on these major outcomes, the better your results. The idea of the OKR (Objective and Key Results) comes from Andy Grove, the CEO of Intel in the early seventies. The objective is your goal, clearly expressed. The key results are three to five results that track the achievement of the objective.

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8 Revenue Enablement Strategies That Get Results

Highspot

Ever feel like your sales team is working twice as hard but not seeing the results your business is aiming for? Revenue enablement can help meet these expectations effectively by driving a more holistic view of the customer journey and full alignment on revenue generation. You’re not alone.

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The Ultimate Cold Outreach Guide: Outbound Marketing on Steroids

Veloxy

When we engage with potential customers, we can learn about their pain points, preferences, and objections. This information helps us refine our products, services, and marketing strategies to better meet their needs. Highlight key benefits and use visuals if possible. Before anything, we need to identify our target audience.

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B2B Reads: Dashboards, Hustling, and Prospecting Objections

Heinz Marketing

Sales Meetings: 10 Secrets to Making Them Excellent and Last Less Than One Hour. Great meetings don’t have to last forever! Customer advisory boards are the most effective and impactful way to engage with key customer executives. A Critical Mistake In Handling Prospecting Objections. Great read, Anthony Iannarino.

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Field Sales: How to Improve Your Sales Productivity Quickly

Veloxy

Improve Lead Prospecting At the heart of successful sales efforts is lead generation. As such, improving your lead prospecting is a great way to enhance sales productivity. With the right people promoting your brand, you won’t have to focus on discounts to close prospects. This is why you should invest in sales training.

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Cold Calling Scripts: Your Gateway to an Engaged Prospect

Salesforce

That prospective customer is identified typically based on online research designed to find individuals or businesses that match a company’s buyer persona. It’s an opportunity to introduce your product or service to a prospect who might not yet be aware of how it could benefit their business.