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“Content Free” Content

Partners in Excellence

We all know that content is critical in engaging prospect and customers. Did they think a pretty picture and an “Enroll” button was a minimum viable product? (I His concepts of Lean Start-ups and Minimum Viable Product are powerful for learning and adapting quickly. They just look pretty.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

This makes TAM a valuable tool in sizing up new features and products. In addition, TAM can attract prospective investors because it shows your full revenue potential, with research and calculations to back up the opportunity. Building products to meet all the needs of all people is not only hard, but it’s also expensive.

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Pilots, Trials and POC’s – Place Your Bets!

Sales Pop!

Our new major account prospect feels good about our solution as it directly addresses their needs and pains. For the prospect is not quite ready to sign as an element of doubt hangs in the air. Of course, such engagements can be helpful when the cost or scope of a deal might be intimidating to a prospect. Perish the thought.

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Best Small Business Ideas: Practical Tips and Strategies for Success

Salesforce

Create an ideal customer profile to target prospects who are mostly likely to spend their hard-earned money on your product or service. Consider how unique your product or service is. Test demand with a minimum viable product: Create a simplified version of your product or service to test its performance in the real market.

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All Customers Aren’t Alike

Partners in Excellence

We prospect within a segment–but still aren’t connecting with customers as effectively as we would like. We are wasting our time and resources as well as aggravating customers in those segments with our marketing and prospecting. The innovators, love MVP’s (minimum viable products).

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7 Australian Companies with Great Taglines [+What Marketers Can Learn From Them]

Hubspot

When many startups in similar industries are founded in one geographic area, brands need to come up with a name that grasps attention, lightly hints at their mission, differentiates them from competitors, or encourages prospects to learn more about them. This is especially true in Australia, which hosts startups from Sydney to Melbourne.

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Founders: Before You Hire a Sales Team, Consider These Options

Sales Hacker

Salespeople, especially newly hired ones, won’t have the same passion for or knowledge of the product as you do. The founder is uniquely positioned to connect with buyers Also, as a startup founder, you’re in the best position to reach out to prospects online or in person through your professional network.