How do you sell your products in a world where Amazon looms large with tiny prices?
Lee Salz of the Sales Architects may have a solution. Lee specializes in differentiation and disruption that keep salespeople and business away from the battlefield of price.
This episode is brought to you by, The Why and The Buy, hosted by Jeff Bajorek and Christie Walters. They interview entrepreneurs and sales experts to find out the why behind their success. Listen on Apple Podcasts or wherever you get your podcasts.
On today's show...
04:26 - What are Jeffrey's 5 favorite sales ever? Find out.
09:55 - Lee's definition of disruption
17:47 - What's the difference between leaders and management?
21:41 - Lee's method for creating disruption
34:06 - How do you differentiate yourself from Amazon?
40:06 - Three words that can make business go from "just okay" to "great".
46:15- Putting yourself in the buyers' shoes can make all the difference.
More on today’s guest
Lee is originally from New York and New Jersey and spent ten years in the Washington D.C. Metro area. He now calls Minneapolis home, along with his wife, three children, and two dogs.
When he isn’t on the baseball field coaching his kids, Lee is in the gym preparing for his next powerlifting meet. He’s been competing in the bench press since 2000 and most recently won the 2014 Minnesota State Powerlifting Championships.
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Jeffrey’s website: https://gitomer.com
Jennifer’s website: https://salesinanyminute.com
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