Martech

JULY 23, 2024

Deliverability success rates going up Over the past three years, the average deliverability rate improved from 94.26% in 2020 to 96.43% in 2023. in 2023 compared to 2020. The average bounce rate was 1.98%. The overall average unsubscribe rate decreased 26.32% over the past 4 years. The overall spam rate went down by 44.4%

Price 123

Price Follow-up Start-ups Contact 123

Martech

JULY 12, 2024

It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June this year it had achieved a 50% global rollout in beta. LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall.

Launch 115

Launch Campaign B2B Process 115

Search Engine Land

JULY 17, 2024

105,250 in 2023) while women earned an average of $95,000 in 2024 (vs. 83,265 in 2023). Men earned 26% more than women in 2023. In 2023, 24% of men and 27% of women said they were extremely satisfied, while 56% of men and 45% of women were somewhat satisfied. Men earn 36% more than women. For context, in the U.S.,

Territory 89

Territory Promote Engineering Technology 89

Martech

NOVEMBER 27, 2024

Adobe found that traffic to retail sites from genAI-powered chatbots skyrocketed 1,700% for the first three weeks of November 2024 versus the same period in 2023. The numbers back this up. Shift to mobile. Mobile purchases have convincingly overtaken desktop purchases for ecommerce shopping.

Sports 127

Sports Retail Start-ups Up-sell 127

Martech

SEPTEMBER 11, 2024

We also found that attendee-to-lead conversion was increasingly more difficult in late 2023 and 2024. Most interest went toward topics related to industry trends or use cases that had the highest viewership. Research Research performed well in certain industries.

B2B 136

B2B Campaign Represent Presentation 136

Martech

AUGUST 20, 2024

The AI hype cycle: Echoes of the dot-com era Since early 2023, AI-related stocks outperformed U.S. This underscores the potential risks and benefits that AI presents to society. However, contrary to Buffett’s cautious stance, some analysts argue the genie is already fully out of the bottle. and global stocks by 30%.

Consult 131

Consult Technology Technology Appointment 131

Martech

JULY 16, 2024

For example, the largest pay TV providers lost 6% of their subscribers in the last two years: 5 million in 2023 and 4.6 In 2024, digital video will get 52% of the video ad dollars, surpassing linear TV for the first time. This is a reflection of viewers’ shift toward digital. million in 2022. The full report can be downloaded here.

Growth 116

Growth Process B2C B2B 116

Martech

JULY 19, 2024

HubSpot’s average subscription revenue per customer was $11,447 during the first quarter of 2024, up 1% compared to the first quarter of 2023. What they said In Q4 of 2023, HubSpot saw deals with customers closing more quickly than in previous quarters. Semrush soft launched an enterprise product in October 2023. AI innovation.

Cross-sell 118

Cross-sell CRM Growth Up-sell 118

Martech

JULY 15, 2024

We are once again seeing a steady uptick in new products since the end of last year, with the number jumping to 88 in Q2 2024 — but not nearly as much as we saw this time last year (128 in Q2 2023, a 31% decrease). Investment in martech companies was spread across 35 categories and significantly increased from $699 million in Q4 2023 to $1.8

Product 116

Product Technology Technology Closing 116

Martech

SEPTEMBER 5, 2024

The experiment The Obility team looked at 11,286 responsive paid search ads that ran between January 2023 and August 2024. But which message is more effective? Nierengarten brought the data in a recent LinkedIn post. The ads offered either a free trial or a demo. The vendors included both Obility clients and non-clients.

B2B 127

B2B Non-Profits CTR Click Through Rate 127

Martech

SEPTEMBER 18, 2024

” The average daily hours of viewing peaked in 1Q 2023. They appear to be rising to 2023 levels as we approach the holidays. The chart is “normalized,” using the most recent complete data as the standard against which earlier periods are compared. Average CTV user daily hours. Image: Wurl, “2024 CTV Trends Report.”

Growth 78

Growth Service Process Customers 78

Martech

SEPTEMBER 3, 2024

In the first half of 2024, 7% of mobile gaming app advertisers adopted playable ads, up from 4% for the same period in 2023. Playable ad adoption has more than doubled in the last year. Image: Mintegral, “State of Media Buying in H1 2024.” Here is where playable ads are being adopted by category.

Gaming 121

Gaming Campaign Sports Promote 121

Martech

OCTOBER 1, 2024

This is a 7% increase over 2023. This means mobile will have a 53.2% share of online shopping versus desktops and laptops. Cyber Week. Cyber Week, the five days from Thanksgiving to Cyber Monday, is set to drive $40.6 billion in U.S. sales, according to Adobe.

Retail 121

Retail Territory Price Sales 121

Search Engine Land

AUGUST 12, 2024

By the numbers: Average click-through rate for lead campaigns: 2.53% (up from 2.50% in 2023) Average cost per click for lead campaigns: $1.88 (down from $1.92) Average conversion rate for lead campaigns: 8.78% (up from 8.25%) Average cost per lead: $21.98 (down from $23.10) Why we care.

Conversion 94

Conversion Click Through Rate CTR Campaign 94

Martech

JULY 24, 2024

Ahead of and during last year’s 2023 Women’s World Cup in Australia & New Zealand, which drew record attendance for a women’s sporting event, Tracksuit…collected data from 4,000 Australian consumers to gauge their sentiment on the event,” said Connor Archbold, Tracksuit’s founder and co-CEO. The only problem is Nike isn’t a sponsor.

Sports 118

Sports Gambling Entertainment Hospitality 118

Martech

DECEMBER 3, 2024

mobile order share at 60%, down from 61% in 2023. Cyber Monday 2024 was the biggest online shopping day of all time, bringing in $13.3 billion in U.S. online sales alone, Adobe Analytics found. This edged out Adobe’s prediction of $13.2 billion and was up 7.3% Cyber Monday discounts averaged 29% in the U.S., The total mobile U.S.

Retail 121

Retail Sports Sales Promote 121

Search Engine Land

JULY 16, 2024

Staff earn $85,572 (an increase from $60,866 in 2023). A graduate degree was not a factor in compensation, according to our 2023 Salary & Career survey. Meanwhile, on average, salaries increased year-on-year for all the other groups in our survey: Directors and senior directors earn $156,221 (an increase from $122,760 a year ago).

Territory 88

Territory Engineering Technology Technology 88

Salesforce

OCTOBER 1, 2024

In 2023, NRF predicted consumers would spend $700 million on costumes for their pets. In 2023, 77% of people celebrating Halloween planned to buy decorations. It includes a robust assortment of costumes, including some for small animals like bearded dragons and guinea pigs. Halloween decorations are becoming more elaborate every year.

Retail 105

Retail Promote Sales Follow-up 105

Martech

AUGUST 26, 2024

But marketers these days are adding value to the retention side of the house, to the point where the annual Sagefrog B2B Marketing Mix report (registration required) listed “customer retention” as the #2 priority for marketing departments in 2023, and #3 in 2024—whereas the topic had not even made the top five in 2022. This is a good thing.

B2B 136

B2B X-functional Cross-sell B2C 136

Martech

NOVEMBER 6, 2024

billion in revenue in 2023 — a 67% increase from 2022. This automated solution handles ad creation, placement and bidding, helping businesses reach the right users, minimize wasted spending and drive higher engagement at lower costs. TikTok generated an estimated $16.1

Campaign 127

Campaign Launch Growth Strategize 127

Search Engine Land

AUGUST 13, 2024

billion in advertising in 2023. .” What about YouTube? One Alphabet unit not mentioned in the report was YouTube. This seems a bit surprising considering the video-sharing platform brought in $31.51 Dig deeper. Google’s illegal search monopoly: Industry reactions, implications

Follow-up 119

Follow-up Product 119

Martech

SEPTEMBER 25, 2024

Sixty-one percent of marketers said cost was the most important factor when evaluating replacement applications, up from 37% in the 2023 MarTech Replacement Survey. The percentage of respondents replacing marketing automation platforms in the past year rose from 24% in the 2023 survey to 31% in 2024.

CRM 115

CRM Price B2B Follow-up 115

Search Engine Land

JULY 29, 2024

2023 ) Domain-specific optimization The study also highlighted that the effectiveness of these strategies varies across different domains, emphasizing the need for domain-specific optimization: Debate, history and science: Adding technical terms and authoritative style adjustments increased visibility.

Engineering 131

Engineering Objectives and Key Results Trust User Experience 131

Martech

JULY 26, 2024

In 2023, Meltwater acquired Klear and Triller acquired Julius. Influencer marketing platforms are the shortcut that makes it faster to find creators and then plan, launch and monitor campaigns. Influential and IMAI aren’t the first influencer platforms to be acquired.

Launch 116

Launch B2B Campaign Follow-up 116

Search Engine Land

AUGUST 22, 2024

31, 2023): During this data range, consumers are now exposed to LLMs and may have begun altering the way they interact with search. Consumers would still be searching “traditionally.” 12 months Post-ChatGPT (Dec. 1, 2022–Dec. 2024 YTD (Jan. 1, 2024–May 31, 2024): Gemini launched on Dec.

Click Through Rate 90

Click Through Rate CTR Launch Start-ups 90

Martech

JULY 17, 2024

China is leading the way from a patent perspective when it comes to generative AI with more than 38,000 filed between 2014 and 2023. . “There are a lot of governmental mandates for the use of generative AI. filed 6,300 in that same time period.”

Government 144

Government Technique Strategize Process 144

Salesforce

OCTOBER 8, 2024

According to the United States Census Bureau , people devoted 20 minutes per week to shopping in 2023, which was down from past years. This is more relevant today than ever, as we see consumers consolidating their overall spend. The good news? They spent more money during this time than they did in the past. 

Education 100

Education Referrals Launch Gaming 100

Martech

AUGUST 9, 2024

Between 2019 and 2023, Austin’s VC-backed tech startups experienced a 23% growth in their workforces, while big tech firms grew their teams by 44%. The new nickname supports Austin’s new position as a more affordable, lifestyle-friendly alternative to Silicon Valley.

Territory 117

Territory Transportation Electricity Government 117

Hubspot

AUGUST 20, 2024

A 2023 study from Oracle backs up Dr. Schwartz’s thesis. When we have too many choices, we end up less satisfied, even if the product is perfectly tailored to our needs. This is because we worry that we missed something in our decision-making process.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

NOVEMBER 13, 2024

This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions. The 2023 quantitative study surveyed investment analysts across the U.K. They are not regular attendees at board meetings, and even fewer participate in earnings calls. and the U.S.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134