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Lookback: Google launched the Penguin algorithm update 11 years ago

Search Engine Land

It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. 11, 2014 How Google's Penguin 3.0 17, 2015 How To Prep For The Pending Penguin Update & Ensure You're Penalty Free In 2016 Dec. 6, 2016 How many days has it been since the last Google Penguin Update?

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The Three Valuation Lows in SaaS: 2013, 2016, and 2022

SaaStr

And then the “Flash Crash” of 2016 came, our first big hit. I did a deeper dive on SaaS multiples, and what that means for founders and SaaS execs, below at SaaStr APAC: The post The Three Valuation Lows in SaaS: 2013, 2016, and 2022 appeared first on SaaStr. It was just too hard to make money at 4x ARR.

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This day in search marketing history: January 6

Search Engine Land

2016: William Stanley extorted individuals and companies by threatening to engage in illegitimate SEO work: posting “fraudulent comments and creating negative reviews online, if the victim did not pay him a certain sum of money.”. Google Trends Features ASCII Art Of 9/11. Bing Ads, Too, Says Goodbye To Phone Numbers In PPC Ad Copy.

Retail 95
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This day in search marketing history: January 26

Search Engine Land

iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased. AdGooroo Launches Competitive Insights For Local Paid Search 2016: The new tool provided keyword, ad copy and budget insights at a city level.

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5 Interesting Learnings from UiPath at $600,000,000 in ARR

SaaStr

from 2015 to 2016 … and then exploded: UIPath History. 2016: $3.5m Top 50 customers grew bookings 81x since 2016, and all 2016 customers together grew 57x. These 2016 customers really leaned in on UiPath. And then after a decade … it started to come together. 2014: $500k rev. seed round. 2015: $1m rev.

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This day in search marketing history: January 12

Search Engine Land

In 2016, Google Panda became baked into Google’s core ranking algorithm. 2016: Google confirmed what was described as a “massive update” was a core ranking algorithm update, not an expected Penguin update. 11 Months Later, Google Removes Google Japan’s PageRank Penalty. Wolfram Alpha Redesigns For 2011.

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This day in search marketing history: January 29

Search Engine Land

Adobe: Paid Search Spend Growth Slowed In Q4, Mobile Continued To Eat Into Desktop 2016: Retail advertising spend on mobile Shopping ads nearly doubled year-over-year in Q4. Google spend slowed slightly from Q3.