Remove 2018
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Google’s 2010 and 2018 page speed algorithms were replaced by core web vitals

Search Engine Land

Most recently we had the page experience update from 2020 that uses core web vitals, in 2018 we had the Google page speed update , and then in 2010 we had the Google site speed update. John said “no,” to Google using the old 2010 and 2018 page speed algorithms. Google only uses core web vitals. Old page speed algorithms.

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Are Webinars Dead? How to Make a Webinar that Works in 2018

Hubspot

It’s 2018, and the way our prospects and customers find and consume content has certainly changed. Make sure you’re following these steps to create an effective webinar that works in 2018. How to Make a Webinar in 2018. Convinced that webinars are still a relevant acquisition strategy in 2018? Is the webinar dead now too?

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The 2018 State of Conversion Optimization Report

ConversionXL

To assess the State of the Conversion Optimization Industry in 2018, we gave a 26 question survey to 701 people who work in the optimization space. The female CRO population decreased from 27.6% (2016) to 17.3% (2018). In 2018, the average salary of CROs is $69,238 ($64,984 in 2017, $71,340 in 2016). The CRO process.

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How ABM Fared in 2018

Heinz Marketing

In 2018, less than 25% of total survey respondents were confident their ABM programs were effective, while over half of the group of survey respondents with advanced ABM programs were genuinely confident in their programs’ ability to drive revenue! Various elements of ABM in 2018 are organized below into these 3 categories: Gained Momentum.

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The 10 Most-Read Articles of 2018

ConversionXL

As we wrap up 2018, we went back through everything we’ve published this year to find the 10 most-read articles. Mixpanel vs. Google Analytics: The 2018 Guide. The post The 10 Most-Read Articles of 2018 appeared first on CXL. Here’s the list: 10. How to Get Started with Machine Learning and AI for Marketing.

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The Top 10 Sales Articles of 2018

Understanding the Sales Force

My other tradition is to list the top articles of 2018 by popularity (views), engagement (comments), and my personal favorites so here we go: This year I'm simply providing you with the link to the 2016 version , hoping you read one of my favorite all-time favorites.

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6 Challenges Threatening Salespeople in 2018

Hubspot

New research from Richardson Sales Training reveals the biggest focus for sales professionals in 2018 should be articulating value. Top challenges facing salespeople in 2018 included: Creating a targeted prospecting strategy. 6 Challenges for Salespeople in 2018. Understanding how buyers make decisions. We’ve got a few ideas.