Remove 2019 12
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Challenges Facing Sales and Enablement Leaders

RAIN Group

What are the top sales priorities for the next 12 months? To find out the answers to these questions, we surveyed 322 sales, enablement, and company leaders globally, following up on our original research conducted in 2019. Which sales and enablement issues are most challenging for leaders to tackle?

Sales 98
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GTM 55: Contagious B2B Messaging Mastery with Dave Gerhardt

Sales Hacker

Dave left Drift in 2019 to join Privy as their CMO for just under 2 years, then returned to Drift as a Chief Brand Officer. Dave Gerhardt worked as a Senior Marketing Manager at Drift in 2015 and quickly grew into their VP of Marketing. Dave now runs Exit Five , The #1 community for B2B Marketers.

GTM 84
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Podcasts now a top channel for B2B marketing

Martech

Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. That’s up from 32% in 2019. 12% higher memory encoding than other forms of content. Dig deeper: Soundrise connects advertisers to podcast creators with shared values. Big in the C-suite.

B2B 128
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Unveiling our first MarTech Intelligence Report on email marketing platforms

Martech

The biggest blockbuster deal was Intuit’s acquisition of Mailchimp for $12 billion, announced in September of 2021, though Mailchimp is more focused on small and medium-sized businesses than enterprise customers. The company has previously acquired Return Path (2019), BriteVerify (2018), CRMfusion (2019) and AppBuddy (2019).

Finance 107
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5 Interesting Learnings from SproutSocial at $360,000,000 in ARR

SaaStr

Founded back in 2010, it had steady growth to $100m ARR, IPO’d quietly in 2019, then has grown 30%+ annually every year since. It’s gone from -12% free cash flow margins in 2020 to positive today, and non-GAAP operating margins have gone from -16% to just -1%. So sometimes steady and even is the right path.

Growth 84
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Will Women’s World Cup bring the prize audience marketers want?

Martech

FIFA is projecting a total audience of more than 2 billion people (an increase of at least 800,000 from the 2019 tournament) and is pricing ads and sponsorships accordingly. In 2019 they only had 12. In 2019, 14.3 This year’s WWC is the first to feature 32 teams, eight more than in 2019. from 2019).

Sports 77
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New report shows Google cost per lead has increased for 91% of industries

Search Engine Land

To put that into perspective, in 2019 we saw a 12% decrease. In 2020 and 2021 there were also decreases in CPC (-4% and -1% respectively), but in 2019 there was a 6% increase. . The report also shows a decrease in conversion rate, likely due to broad match keywords pulling in more general, top-funnel searches and clicks.