Salesforce

DECEMBER 19, 2023

As 2023 winds down, we took a look back at all the stories we’ve published this year about generative AI. From AI terminology glossaries to prompt-building guides, here are the most-read generative AI posts of 2023. The top AI news of 2024 will likely be about implementation As we close the chapter on 2023, the AI adventure continues.

Objection handling 115

Objection handling Customer Relationship Management Negotiate CRM 115

Search Engine Land

JULY 1, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died today (July 1) after 11 years. Universal Analytics: 2012-2023. The post Universal Analytics dies aged 11: ‘Be brave and be strong’ appeared first on Search Engine Land. Rest in peace, Universal Analytics. You were good to us.

Engineering 103

Engineering Campaign Service Conversion 103

Martech

JANUARY 11, 2024

NICE’s 2023 CXone Fall Release added AutoSummary, a feature that uses generative AI to create summaries for voice and digital interactions and improve CX. 11 appeared first on MarTech. Get MarTech! In your inbox. Business email address Subscribe Processing. The post AI-powered martech releases and news: Jan.

Legal 87

Legal Contract Technique Campaign 87

Search Engine Land

DECEMBER 28, 2023

The PPC community had a rollercoaster year in 2023. As we approach the end of 2023, let’s reflect on some of the most headline-worthy, controversial, and impactful changes that significantly influenced the PPC world over the past 12 months. It’s fair to say that GA4 did not receive the warmest welcome. billion in the U.S.,

Retail 122

Retail X-functional Launch Non-Profits 122

Martech

DECEMBER 29, 2022

That’s the big story in digital media, and not a wild prediction that momentum will grow in 2023. The ad-free tier on Disney+ got bumped up to $11 when they introduced the ad-supported tier at the end of 2022. As more out-of-home ads get plugged into omnichannel campaigns, momentum will continue in 2023. “As

Sports 112

Sports Cross-sell Price Entertainment 112

Search Engine Land

JULY 13, 2023

Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% The post Amazon Prime Day 2023 sets U.S. billion in the U.S., according to Adobe Analytics data. billion on Amazon’s discounted deals.

E-commerce 95

E-commerce Retail Sports Networking 95

Search Engine Land

JANUARY 19, 2023

The State of Technical SEO Report 2023 is out from digital marketing agency Aira and the Women in Tech SEO community. So what matters in 2023? And 11% of respondents reported waiting 24 months or longer. Here’s the full, ungated report: The State of Technical SEO Report 2023 Why we care. Resources matter.

Engineering 95

Engineering Technology Technology 95

Search Engine Land

APRIL 24, 2024

Click growth continued to slow, hitting 4% YoY (compared to 8% in Q4 2023). Cost-per-click continues to increase – up 13% YoY (compared to a 9% year-on-year increase in Q4 2023). CPC increased by 13%, a big jump from the 6% year-on-year increase in CPC of Q4 2023. CPC increase. This is bad news all around for advertisers.

Growth 97

Growth Retail Campaign Represent 97

Martech

AUGUST 7, 2023

That’s one key takeaway from the 2023 MarTech Replacement Survey. To take just two examples: 41% of respondents reported replacing their CMS in 2019 (as seen in the 2020 survey), a number that has steadily dwindled to just 11% in the new survey. 38% of all replacements were aimed at improving the customer experience. Get MarTech!

Drivers/motivators 88

Drivers/motivators Campaign B2B Customers 88

Martech

JULY 2, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Universal Analytics: 2012-2023. The post Universal Analytics dies aged 11: ‘Be brave and be strong’ appeared first on MarTech. Rest in peace, Universal Analytics. You were good to us.

Campaign 78

Campaign Engineering Service Conversion 78

Salesforce

MARCH 7, 2023

From now until the end of March 2023, enter for a chance to win* special prizes by completing just one or all eight quests: TrailblazerDX ’23 Main Show The main keynote introduced some huge announcements! Complete at least one or all eight of the quest trailmixes by March 31, 2023, at 11:59 p.m.

Government 98

Government CRM Launch Start-ups 98

Salesforce

NOVEMBER 7, 2022

Salesforce MVP Class of 2023 nominations are open now through December 4, 2022, so nominate a Trailblazer hero now. Early 2023: Join us for a fun celebration as we announce the Salesforce MVP Class of 2023! Submit your nominations by December 4, 2022, at 11:59 pm PST. Now’s the time to honor them! NOMINATE NOW.

Territory 98

Territory Represent Meeting Start-ups 98

Gong.io

FEBRUARY 23, 2023

Sellers who prioritize timely follow-up (within one business day) and complete all open action items not only significantly boost their win rates but can cut deal duration by an average of 11%. There is no doubt your typical buyer’s journey will continue to change in 2023. Gong Labs data shows that buyers mirror seller response times.

Closing 121

Closing Price Finance Negotiate 121

Search Engine Land

MARCH 29, 2023

Of the 11% who answered “other,” more than half had “SEO” in their title. 11 to 23; 413 of those provided salary information. The post 2023 Salary & Career guide: How much search marketers make appeared first on Search Engine Land. The majority (72%) of respondents said their role was digital marketing. Methodology.

Engineering 97

Engineering Technology Technology 97

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Transportation 83

Transportation Gambling Networking Technology 83

Search Engine Land

JANUARY 20, 2023

For this article, I reached out to marketers and SEOs who shared the SEO metrics they’ll be tracking in 2023 and why they’re important. In 2023, as we explore this new way of searching, it might be worth tracking the impact of high-quality images. What are SEO metrics? And remember to be natural when doing so.)

Objectives and Key Results 118

Objectives and Key Results Conversion Campaign Drivers/motivators 118

SaaStr

OCTOBER 20, 2022

They aren’t perfect, but given how many CIOs they interview — over 2,200 for this survey — they’re one of my favorite sources for what’s happening in 2023. And they say 2023 will be a banner year for enterprise software spend at least — growing a stunning 11% to $880 Billion.

Technology 93

Technology Technology Price Sales 93

Martech

FEBRUARY 3, 2023

Most of the events that made the list before COVID are back in full swing as in-person events in 2023. Mobile World Congress February 27–March 2, 2023 / Barcelona, Spain The role of 5G within the immersive media landscape can’t be overstated. Some are opting to include digital passes, hoping to offer a nice stay-at-home option.

Transportation 76

Transportation Gambling Networking Technology 76

SaaStr

SEPTEMBER 20, 2023

While 2022 was a gloomy year, the skies are parting in 2023. A lot of the uncertainty of 2022 stemmed from changing macro conditions, and now 2023 is seeing more stabilization. This year, for the first year, the aggregate value of Cloud100 decreased year-over-year by 11%. Still to a phenomenal $659B!

Growth 94

Growth Negotiate Finance Contract 94

Veloxy

SEPTEMBER 7, 2022

The post The 10 Essential KPIs for Sales Operations in 2023 appeared first on Veloxy. Poor sales resource performance (as indicated by these KPIs) tells the company it needs to rethink its approach to recruiting, training, and incentivizing sales representatives. Sales Efficiency. Elevate, enhance, and optimize your approach to sales.

Represent 147

Represent Pipeline Lead generation CRM 147

Salesforce

OCTOBER 17, 2023

To participate, complete the Trick or Trailhead at AI Manor module between October 17, 2023, 9:00 AM PT and November 30, 2023, 11:59 PM PT. Your job is to get to know our cast of characters, help restore normality at AI Manor, and uncover who caused the confusion at the party and why! Are you up for the challenge?

Start-ups 142

Start-ups Conversion Customers 142

Hubspot

AUGUST 30, 2023

Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Here are the top 11 AI predictions in sales that you should keep your eyes on.

Cross-sell 59

Cross-sell Price Sales SQL 59

Salesforce

DECEMBER 1, 2022

I hope you find something that speaks to you and carries you into 2023 feeling inspired. This year, the focus is on getting stuff done — developing career-changing admin skills, connecting with your customers in new ways, and using system automation to rapidly change business operations. Podcast: DevOps with Kevin Boyle.

E-commerce 96

E-commerce Cross-sell Drivers/motivators Technology 96

Search Engine Land

FEBRUARY 8, 2024

Pinterest’s revenue jumped 12% to $981 million in Q4, 2023. Ad earnings surged as the platform’s global monthly active users increased 11% year-on-year to reach an all-time high of 498 million. 2023 was our most productive year yet as we accelerated our product velocity and launched more solutions than ever before.”

Launch 111

Launch Represent Campaign Growth 111

Search Engine Land

OCTOBER 5, 2022

Title tag length in 2023. The post What should the title tag length be in 2023? I've been checking and haven't seen a ton of changes yet. brand tags at the end), but nothing crazy. — Glenn Gabe (@glenngabe) August 18, 2021. This is what Mueller said in Google’s SEO Office Hours from Dec. My analysis.

High impact 97

High impact Follow-up Contact Start-ups 97

Martech

JANUARY 31, 2024

The use of generative AI in business processes grew by 400% in 2023, and the biggest adopters were RevOps (48% of use cases) followed by IT (31%). of all processes in 2023. 11% of automations still keep humans in the loop, for example for approvals. Perhaps surprisingly, customer support lagged behind at 12%.

Construction 113

Construction Promote Clients Growth 113

Search Engine Land

NOVEMBER 1, 2022

Microsoft ETAs are going away on February 1, 2023. The post Microsoft credit card ads are now available globally, plus 11 other new product updates appeared first on Search Engine Land. The dashboard includes real-time insights into the data that gets sent via UET tags and troubleshooting action recommendations. .

E-commerce 88

E-commerce Product Retail Price 88

Search Engine Land

OCTOBER 3, 2022

Though Universal Analytics (UA) isn’t being sunsetted until July 2023, advertisers should still get ahead of the curve and set up GA4 as soon as possible. The post 11 steps to setting up a successful GA4 property appeared first on Search Engine Land.

Objectives and Key Results 107

Objectives and Key Results Campaign Territory Start-ups 107

SaaStr

FEBRUARY 21, 2024

Growth Has Slowed to 11%, But It’s Efficient, With 23% Free Cash Flow Margins Blackline’s growth has slowed and is approaching the “mature” phase, at just 11% annual growth on 106% NRR. Blackline responded, and his record operating and net income margins in 2023. #4. Good company.

Growth 79

Growth Up-sell Sell Customers 79

Heinz Marketing

JANUARY 21, 2022

Here are 11 things you can do now to set yourself up for success in your marketing automation platform in the upcoming year. Virginia and Colorado have already signed their own policies in the last year, set to begin in 2023. Update the copyright dates that appear in your email and landing page footers. Review your user list.

Start-ups 102

Start-ups Follow-up Meeting Campaign 102

Search Engine Land

FEBRUARY 6, 2024

7, 2023, he called it “a new day for search.” Here are the number of search engine referrals over the last year (comparing February 2023 to January 2024 full month data), according to StatCounter : Microsoft Bing’s U.S. When Microsoft CEO Satya Nadella introduced the new Bing on Feb. By the numbers.

Market share 101

Market share Referrals Launch Engineering 101

Martech

NOVEMBER 28, 2023

“The 2023 holiday shopping season began with a lot of uncertainty, as consumers shifted their spending to services, while dealing with rising costs across different facets of their lives,” said Vivek Pandya, lead analyst, Adobe Digital Insights, in a release. “The annually thus far in 2023, Johnson Controls found. billion, up 9.6%

Sports 106

Sports Price Retail Sales 106

Hubspot

APRIL 5, 2023

Explore different salary stats (as of 2023) that different sales positions provide and what skills these roles require. Understanding how leads are generated in 2023 can help you predict what your career in sales has in store this next year. Consider what time of day you contact customers.

Cold Call 78

Cold Call Commission Inside sales Territory 78

Search Engine Land

NOVEMBER 16, 2023

Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale, adding some more modern examples and some other minor changes. The last update to this document was 11 months ago on December 15, 2022 , which was a much larger update to the document.

Consult 138

Consult Engineering 138

Search Engine Land

JULY 26, 2023

Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 This success helped drive total Meta revenue to grow 11% year-on-year from $28.8 billion in Q2 2022 to $32 billion in Q2 2023. Daily active users.

Growth 89

Growth Engineering 89

SaaStr

MAY 18, 2023

link] 2023 passed 2022 in attendance already today! Next 4 weeks are the big run-up, so we'll see how much bigger 2023 is than 2022 But BIGGER ? link] — Jason ✨Be Kind✨ Lemkin  (@jasonlk) May 11, 2023 We’re less than 3 weeks away from SaaStr Europa in London, June 6-7 ! See you soon, London.

Growth 90

Growth GTM 90

Iannarino

NOVEMBER 22, 2023

Does 11:30 AM on Tuesday work for you?" My first cold call pitch sounded something like this: "Good morning, my name is Anthony Iannarino with Company Name, and I would like to meet with you to introduce myself and my company.

Cold Call 285

Cold Call Pitch Meeting Sales 285