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This day in search marketing history: January 26

Search Engine Land

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. iProspect: 2016 mobile CPCs up 26%, Shopping spend up 41% 2017: Mobile CPCs were expected to rise and CTRs to fall as competition and impression volume increased.

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This day in search marketing history: January 6

Search Engine Land

2017: Google said, starting Jan. Google Trends Features ASCII Art Of 9/11. 2009: It was suggested that the art represented an airplane crashing into New York’s former World Trade Center towers on 9/11. 2017: The importance of local authenticity by Brian Smith. 2017: Brand vs. local Knowledge Graph result: Which is better?

Retail 89
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3 key trends reshaping YouTube marketing today

Search Engine Land

In 2017, 19.8 In 2017, the Andrianos family launched the Hercules Candy YouTube channel, which offered viewers a behind-the-scenes look at how treats like strawberry lemonade hard candy were made. In 2015, 14.8 million creators uploaded 194 million YouTube videos, which got 5.1 trillion views. In 2016, 18.1 trillion views. In 2018, 18.4

Launch 121
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This day in search marketing history: February 10

Search Engine Land

Searchmetrics e-commerce ranking factors study says easy e-commerce sites rank higher in Google 2017: In e-commerce, URLs on the first page of the Google search results had 70% more internal links than the overall benchmark. Opinions expressed in these articles are those of the author and not necessarily Search Engine Land.

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Safari tightens grip on third-party interactions

Search Engine Land

They want these partners to track their audiences, but third-party cookies have not been available since Safari deprecated them in 2017. However, Jen Simmons, Apple Evangelist on the web developer team for Safari & Webkit, tweeted on April 11 that the change had not been implemented. Apple has not provided any comments.

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The Ultimate Social Media Holiday Calendar for 2017 [Resource]

Hubspot

National & Global Holiday Calendar: 2017-2018. March 2017. April 2017. August 2017. September 2017. October 2017. November 2017. December 2017. March 2017. 11: National Worship of Tools Day #WorshipOfToolsDay. April 2017. 11: National Pet Day #NationalPetDay.

Education 101
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Public wants to know where brands stand on issues, surveys show

Martech

from 2017. That’s 9% more than said they trust the government and 11% more than the media. A 2022 survey by social media analysts Sprout Social found 71% of U.S. customers agree, or strongly agree that it’s important for brands to take a stand on sensitive topics – up 7.6% A new global survey by pollster Edelman supports that.