2022 Related Topics 
Martech
AUGUST 20, 2024
For context, ChatGPT, a key player in the AI revolution, was only released on November 30, 2022 — less than two years ago. Up to 87% of marketers have used AI or experimented with AI tools, while 68% of marketers use AI in their daily work, a recent study by The Conference Board found.
Search Engine Land
AUGUST 22, 2024
With LLMs capable of providing detailed answers, consumers are likely to move away from simple queries (e.g., “car insurance,” “running shoes”) toward more complex, conversational searches (e.g., “How much is car insurance for a 2022 Accord?”). 1, 2022–Nov. 1, 2022–Dec. 2024 YTD (Jan.
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Martech
SEPTEMBER 18, 2024
” This metric peaked in 2Q 2022, earlier than the average daily hours. Fill rates were highest in 2022 when there was less inventory. After losses later that year, the average is climbing back, perhaps helped along by big events in 2024 like the Paris Olympics and U.S. elections coverage. Average CTV session length.
Martech
OCTOBER 4, 2024
Originally set for 2022, the plan faced multiple delays since its announcement in January 2020, leading to doubts about Google’s commitment. Google’s pivot on deprecating third-party cookies has caused uncertainty in the digital advertising industry.
Advertiser: ZoomInfo
In 2022, as companies continue to move more functions online, employees will take a more virtual -- and flexible -- mindset and lifestyle in parallel to the digitization of businesses. The fight to find new customers and retain existing ones is the biggest business challenge for many companies.
Martech
JULY 24, 2024
In 2022, American Eagle drafted her to join them in the metaverse.) For instance, it partnered with FIFA for the FIFA World Cup Qatar 2022 and FIFA Women’s Cup Australia and New Zealand 2023. A recent example is Bose’s new campaign starring American tennis star Coco Gauff. Before winning her first grand slam at last year’s U.S.
Martech
AUGUST 6, 2024
Or, as Google itself put it: In 2022 the company paid Apple $20 billion to be the default on iPhones — the chief competitor of Android, Google’s mobile phone operating system. But, is that how it maintained that position? The Justice Department said it was because Google paid other companies to make its search engine the default setting.
Advertiser: ZoomInfo
In 2022, society has fully immersed itself in the web and all it has to offer - and no one more so than those of Generation Z. Take a look around you at any given moment, and somebody is likely surfing the web on their phone.
Advertiser: ZoomInfo
So, what does ABM look like in 2022? Analysts and professionals alike tend to argue that account based marketing (ABM) is not new. On the surface, this is an accurate statement. However, ABM practitioners have evolved the strategy from development to implementation.
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Technology as a service (XaaS), sold on a subscription basis, is rapidly becoming the dominant go-to-market model in the industry. Many companies have been on a journey to transform and optimize their sales organizations for XaaS, but the clock is ticking, and the runway for making these changes is shortening.
Advertiser: ZoomInfo
More than two years into the pandemic, COVID-19 is far from over. Businesses are tasked with beating pre-pandemic numbers, making marketing more essential than ever before.
Speaker: Erika Bzdel - Vice President of Sales and Craig Simons - Director of Marketing
September 13th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT Why video is so important in coaching your reps. How to streamline and power up your product launches. Strategies to increase buyer relationships through virtual selling.
Speaker: Deniz Olcay, Senior Director of Product Marketing, and Jake Miller, Senior Product Marketing Manager
December 7th, 2022 at 11:00 am PST, 2:00 pm EST, 7:00 pm GMT How to provide sellers with context to use content effectively and with confidence. How versatile, agile content drives optimal sales success. Sign up to save your seat today - and if you can’t make it, we’ll send you the recording!
Speaker: Grayson Morris, CEO, Performio & Lisa Wallace, Co-Founder, Assemble
October 12th, 2022 at 12:30 pm PDT, 3:30 pm EDT, 8:30 pm BST How clear guidance and market data can enable reps to understand their comp plans and their payouts. How robust technology can help managers motivate performance and keep reps in their seat.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions
July 20th, 2022 at 9:30 am PDT, 12:30 pm EDT, 5:30 pm GMT. In this session, Ardath Albee, B2B Marketing Strategist and CEO of Marketing Interactions, will show you how to: Use buyer context to rationalize intent data. Set expectations appropriately based on the buying stage. Use intent data to improve program engagement.
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