Martech

JULY 2, 2023

Universal Analytics, a platform beloved (or at least tolerated) by marketers, died on Saturday (July 1) after 11 years. Sadly, in March 2022, Google broke the hearts of marketers in every corner of the globe when it announced that Universal Analytics would be departing our lives forever. Rest in peace, Universal Analytics.

Campaign 80

Campaign Engineering Service Conversion 80

SaaStr

AUGUST 29, 2022

— Jason 2022 SaaStr Annual Sep 13-15 Lemkin (@jasonlk) August 26, 2022. The data here: And related post here : The post Only 11% of Public SaaS Companies Sell Just to SMBs appeared first on SaaStr. But, it's often hard to get to $100m ARR selling just to SMBs. So I took a look at the BVP Nasdaq index.

Sell 122

Sell Closing Service Product 122

SaaStr

MARCH 10, 2023

And then, the markets began to crater once again, the biggest fall of our SaaS lifetimes, and hit a local low in November 2022. We’re at about 7x ARR on average now, which is below the average for the past decade but still materially up from the lows of November 2022. Where will it go from here? But we’ll see.

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Martech

APRIL 14, 2023

Having near 11% growth and all those impediments? Social media growth got off to a strong start in 2022, with ad revenue rising $1.8 The post 2022’s strong digital ad revenue growth unlikely to continue appeared first on MarTech. That may be a bigger accomplishment than 2021’s gaudy numbers. Strong programming.

Growth 97

Growth Technology Technology Start-ups 97

Search Engine Land

DECEMBER 30, 2022

Below you’ll find links to the 10 most-read, must-read Search Engine Land SEO columns of 2022 that were contributed by our fantastic group of Subject Matter Experts. 11 Google Sheets formulas SEOs should know. The post Top 10 SEO expert columns of 2022 on Search Engine Land appeared first on Search Engine Land.

Engineering 108

Engineering Pharmaceutical Launch Follow-up 108

Search Engine Land

JANUARY 30, 2024

billion, up from $8 billion in 2022. We remain committed to our work to durably re-engineer our cost base as we invest to support our growth opportunities,” said Alphabet President and Chief Investment Officer, CFO, Ruth Porat. Google’s ad revenue increased by $6.48 billion from the previous year, while YouTube ad revenue was $9.2

Networking 120

Networking Campaign Engineering Growth 120

Martech

FEBRUARY 9, 2022

Marketers are increasing their budgets to feed the growing appetite for video, according to video hosting platform Wistia’s new 2022 State of Video report. Also, 32% of Wistia customers say they are planning to launch their own video series in 2022. Why we care. Read more: Demandbase jumps out ahead in B2B streaming race.

Launch 99

Launch B2B Follow-up Technology 99

Search Engine Land

DECEMBER 27, 2022

We whipped up this timeline documenting all the confirmed Google search algorithm updates in 2022, so you can visualize the updates over the year. May 2022 core update. On May 25, 2022, Google released the first core update for the 2022 year, the May 2022 core update. September 2022 core update.

Product 99

Product Launch Engineering Start-ups 99

Search Engine Land

APRIL 24, 2023

It’s been 11 years since Google launched one of its most significant algorithm updates, Penguin. 11, 2014 How Google's Penguin 3.0 Here, we’re looking back over more than a decade of Penguin. Mobilegeddon was also an interesting one. 5, 2012: Penguin Update 3.0 Google Penguin Update 3 Released, Impacts 0.3%

Launch 95

Launch Engineering User Experience Technique 95

Veloxy

NOVEMBER 17, 2021

The post 15 Ways to Accelerate Your Sales Process in 2022 appeared first on Veloxy. You don’t want to waste your time explaining the value of your product or service to someone who can’t afford it. Sure, you may get one person to spend more than they planned, but you may still waste a lot of time overall. Address Objections.

Process 162

Process SQL Objectives and Key Results Contact 162

Search Engine Land

JANUARY 10, 2023

2022: This was just a reminder about an update that wasn’t expected to be big. 2022: Plus, Microsoft Audience Network, Similar audiences and in-market audiences expanded. 2022: Why server logs matter for SEO by Kaspar Szymanski. Also on this day. Google’s page experience update coming to desktop next month.

Finance 85

Finance Engineering Launch Campaign 85

Search Engine Land

FEBRUARY 10, 2023

Google ad label experiment makes it easier to distinguish paid results 2022: The design was a throwback to 2017’s green, boxed ad labels. 3 changes coming to Google Ads automated extensions 2022: Automated and manual extensions could be shown together, Google Ads added a report and they could be added at ad group, campaign, or account level.

A/B testing 87

A/B testing Engineering Promote Campaign 87

SaaStr

JUNE 3, 2022

We’re so close now to the official start of SaaStr Europa 2022 on 7-8 June in Sunny Barcelona! We’ll be at the CCIB – Centre de Convencions Internacional de Barcelona Plaça de Willy Brandt, 11-14, 08019 Barcelona, Spain. Kick off to SaaStr Europa 2022 with SaaStr CEO Jason Lemkin. See you there! See you soon!

GTM 84

GTM Networking Growth Meeting 84

Salesforce

JANUARY 1, 2022

Here are the top 3 Reasons to Seize the Trail in 2022: R eason 1: Learning in-demand Salesforce skills can open doors to career opportunities. Complete the Seize the Trail 2022 Quest by January 31, 2022, at 11:59 p.m. Did you know that 9.3 million jobs will be created in the Salesforce ecosystem by 2026?

Drivers/motivators 98

Drivers/motivators Technology Technology Start-ups 98

Search Engine Land

DECEMBER 26, 2022

2022 was a wild ride and we’re not just talking about NyQuil chicken or the slap heard ‘round the world at the Oscars. So it’s no surprise that digital marketing ranks in the top 3 hottest skills Americans are learning in 2022. Meta stayed pretty quiet in 2022. Google dominates that spend, holding over 56% of ad revenue.

Launch 101

Launch Campaign Promote Government 101

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Forrester stated, “Highspot leads with superior user experience, data science, and integrations.

User Experience 95

User Experience Manufacturing Strategize Growth 95

Salesforce

JANUARY 12, 2022

There were also new, fundamental changes during the holiday shopping season that we expect will continue into 2022. Retailers nabbed 23% of their holiday sales during the final two weeks of the year, up 11% from the previous year, even though the shipping cutoff date had long passed by then. READ OUR RETAIL HOLIDAY INSIGHTS NOW.

Retail 93

Retail Finance Price Growth 93

SaaStr

MAY 17, 2022

2022 SaaStr Europa, 7-8 June in Barcelona, right by the beach. The post A First Timer’s Guide to SaaStr Europa 2022 in Barcelona! Many of our top speakers and others will be joining our Inclusion Brunch on Day 1. All women and less represented founders, and participants in our Equality, Balance and Inclusion program are invited!

Meeting 84

Meeting Start-ups Represent Networking 84

SaaStr

DECEMBER 15, 2022

Today, we’re giving you #12-#1 of our top podcast episodes of 2022! The post SaaStr’s Top Podcast Episodes of 2022 (#12-#1): Datadog, Twilio, Gainsight, ZoomInfo, and More! It’s time for our annual round-up of your favorite SaaStr content! If you missed #13-#25, you can find them here ! #12.

Growth 59

Growth Product Process Customers 59

Search Engine Land

NOVEMBER 1, 2022

Microsoft says, “Apply our “Qatar 2022 football” audience to your campaigns. The post Microsoft credit card ads are now available globally, plus 11 other new product updates appeared first on Search Engine Land. How to use it. Similar Audiences available in more markets.

E-commerce 88

E-commerce Product Retail Price 88

Heinz Marketing

JANUARY 21, 2022

Here are 11 things you can do now to set yourself up for success in your marketing automation platform in the upcoming year. File away last year’s email programs, webinars, and events to clear the clutter for 2022. Update the copyright dates that appear in your email and landing page footers. Archive last year’s programs.

Start-ups 88

Start-ups Follow-up Meeting Campaign 88

Search Engine Land

MARCH 10, 2023

Read all about it: EU Approves Google-DoubleClick Acquisition Google: It’s Official, We Own DoubleClick Google Expects To Be “Very Significant” In Display Ad Segment Also on this day Google launches automated vehicle ads 2022: This format used vehicle data feeds in Google Merchant Center to match users’ searches with ads.

Commission 91

Commission Objectives and Key Results SQL A/B testing 91

Salesforce

DECEMBER 15, 2021

I hope you find something great here — be it a new idea, a new mindset, or just a laugh — to carry you into 2022 feeling inspired. The best podcasts of 2021 deal with the opportunities presented by this momentous shift in our lives. Hear Blazing Trails, Marketing Trends, IT Visionaries, and more. Listen now.

Technology 98

Technology Technology Conversion Growth 98

Lead Fuze

AUGUST 18, 2021

According to an article on SemRush , By 2022, businesses are estimated to have implemented an average of 35 AI initiatives. 11 AI can empower marketers. Or it might see a link between sending a particular pitch deck to potential customers before giving them a call, leading to more conversion. Marketing AI. Click To Tweet.

Growth 122

Growth Objectives and Key Results Cross-sell B2C 122

SaaStr

JUNE 24, 2022

Tweak your comp plans now to make sure you get the results you want for 2022. More here: 15 Ways to Help Your Sales Team in 2022. #12. The post 16 Ways to Level Up in 2022 with SaaStr Founder Jason Lemkin (Pod 567 + Video) appeared first on SaaStr. Pay more for better performance and less for weak performance.

Price 82

Price Up-sell Start-ups Pipeline 82

Hubspot

AUGUST 30, 2023

Furthermore, we’ve interviewed leading sales teams to collect 11 AI sales predictions that you should watch in 2023. 11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Here are the top 11 AI predictions in sales that you should keep your eyes on.

Cross-sell 59

Cross-sell Price Sales SQL 59

Hubspot

AUGUST 22, 2022

We surveyed over 1,000 sales professionals around the globe to find out the top sales trends of 2022, and one thing is certain – the pandemic made a lasting impact on the relationship between salespeople and their prospects. Sales Culture In 2022. Sales Rep Performance in 2021 vs. 2022. The Top Sales Trends of 2022.

Cross-sell 57

Cross-sell B2C CRM Quota 57

SaaStr

FEBRUARY 21, 2024

Growth Has Slowed to 11%, But It’s Efficient, With 23% Free Cash Flow Margins Blackline’s growth has slowed and is approaching the “mature” phase, at just 11% annual growth on 106% NRR. 2 Blackline had consistent growth of 20%+ in 2020, 2021, and 2022. Good company. 5 Interesting Learnings: #1.

Growth 79

Growth Up-sell Sell Customers 79

Hubspot

OCTOBER 24, 2022

HubSpot's 2022 Sales Strategy & Trends Report takes a closer look at these trends and how sales leaders can leverage them. Read on to discover the five areas sales leaders are prioritizing in 2022 and beyond. Sales in 2022 is no different. It's also a top goal for sales leaders in 2022.

Cross-sell 49

Cross-sell Drivers/motivators CRM Sales 49

Hubspot

SEPTEMBER 6, 2022

HubSpot surveyed 1,000+ sales professionals to get a better picture of the sales landscape in 2022. Read on to learn how to sales has changed from 2021 to 2022, and what to expect in the coming months. And in 2022, winning that trust takes even more effort than before. In 2022, personalizing your sales communication is a must.

Cross-sell 53

Cross-sell CRM Trust Pitch 53

Search Engine Land

JULY 5, 2023

Overall, the starting point for product searches among online shoppers is Amazon (49%, up from 46% in 2022), followed by Google (34%, down from 35% in 2022). ” It then compared 5,638 responses received between June 6 and 26 to 4,643 responses from August 2022. Amazon and Google reign. Additional context.

Engineering 94

Engineering Retail Follow-up Start-ups 94

Martech

NOVEMBER 28, 2023

For instance, discounts on electronics peaked at 31% off the listed price (versus 25% in 2022). Discounts for toys, conversely, came in under last year’s discounts — 27% this year versus 34% in 2022. over Black Friday 2022, according to Sensormatic Solutions, a global retail solutions portfolio by Johnson Controls. Cyber Week.

Sports 106

Sports Price Retail Sales 106

Search Engine Land

NOVEMBER 16, 2023

The last update to this document was 11 months ago on December 15, 2022 , which was a much larger update to the document. Google has updated its search quality raters guidelines for the first time in 2023 with a number of updates including simplifying the needs met scale, adding some more modern examples and some other minor changes.

Consult 138

Consult Engineering 138

Sales Hacker

JUNE 8, 2022

Not to mention the fact that a Gartner study also found that the average number of stakeholders in a buying committee is 11 – a number can that can flex up to over 20. The post What We Learned on the Sales Hacker Roadshow (2022) appeared first on Sales Hacker. Those are three significant changes. What’s next.

Commission 91

Commission Relationship building Sales Up-sell 91

Search Engine Land

JUNE 8, 2023

is released October 2022 – Google Ads API version 12 is released August 2022 – Google Ads API version 11.1 is released June 2022 – Google Ads API version 11 is released April 2022 – Google Ads API version 10.1

User Experience 91

User Experience Engineering Campaign Conversion 91

SaaStr

MAY 18, 2023

link] 2023 passed 2022 in attendance already today! Next 4 weeks are the big run-up, so we'll see how much bigger 2023 is than 2022 But BIGGER ? link] — Jason ✨Be Kind✨ Lemkin  (@jasonlk) May 11, 2023 We’re less than 3 weeks away from SaaStr Europa in London, June 6-7 ! See you soon, London.

Growth 90

Growth GTM 90