GTM 83: Redefining Marketing with AI and Personalization | Amanda Cole
Sales Hacker
FEBRUARY 27, 2024
She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. 08:01) The role of AI in personalization. (10:44) The importance of being a support function for revenue teams and the need for marketers to focus on storytelling and emotional connection.
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