Heinz Marketing

JANUARY 14, 2021

A new year has begun and while 2020 wasn’t a great year (to say the least), it’s time to move on and take a look at helpful marketing trends for 2021. I reviewed a handful of websites and resources and pulled together the top / most mentioned B2B Marketing trends for 2021. Not just for new customer acquisition. Let me know!

B2B 142

B2B Drivers/motivators Prospecting Engineering 142

Martech

JANUARY 12, 2022

Online shoppers saw over 6 billion out-of-stock messages during the 2021 holidays, according to the Adobe study. Computers saw a 10% discount in 2021 compared to 22% off in 2020. There were marginally higher discounts in 2021 for apparel and toys. This was 253% higher than 2019, in pre-pandemic times. Less discounting.

E-commerce 115

E-commerce Retail Represent Price 115

Heinz Marketing

OCTOBER 16, 2020

How prepared do Marketers feel for 2021? of marketers feel optimistic they are ready for 2021. Its to be expected sales and marketing teams are not confident about 2021. The three areas attendees felt needed the most improvement included the buyer and customer journey by 62.3%, campaign planning by 52.8%, and 50.9%

Pipeline 141

Pipeline Campaign Consult Start-ups 141

Martech

JULY 29, 2021

Customer data platforms have had a banner year in the first half of 2021, according to the latest report from the CDP Institute. As a result, CDP vendors have added 6% more employees in the first half of 2021, compared with 1% employment growth in the second half of last year. The CDP industry has ballooned to an estimated $1.6

Growth 112

Growth E-commerce Campaign Technology 112

SaaStr

OCTOBER 26, 2021

In a noisy world where there are no practical barriers to creating B2B content, you need a thoughtful approach to engage your Ideal Customer Profile audience. . These sessions from SaaStr Annual 2021 provide a window into what approaches best-in-class marketers in SaaS are taking today: . Customer Success Sessions at SaaStr 2021.

Pipeline 141

Pipeline Represent Presentation B2B 141

Martech

NOVEMBER 3, 2023

Marketing leaders looking to expand their customer database should focus on delivering value to the customer as the top priority in their strategies and campaigns — or risk undermining their customer data exchange efforts and investments. Today’s consumers are taking a more active approach to withholding their personal data.

Customers 115

Customers Retail Campaign Trust 115

Highspot

OCTOBER 5, 2021

5, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced that its second annual global user conference, Highspot Spark 2021 , will take place on November 3–4. SEATTLE, Oct. About Highspot. Contact: Elena Edington, 206-817-4339, elena.edington@highspot.com. ###.

Customers 52

Customers Teamwork GTM Strategize 52

Sales Nexus

APRIL 21, 2021

This is scheduled to be available on April 22, 2021, at 8pm ET / 5pm Pacific. Admin users now have the ability to lock each individual field in the customer record for ‘editing only’ Standard users can be allowed to view the fields. Share The post April 2021 Release appeared first on SalesNexus. Here’s what’s new.

Campaign 98

Campaign Contact CRM Process 98

Heinz Marketing

MARCH 19, 2021

If you read any B2B Marketing Trends for 2021 article, you’ll likely find marketing with empathy is a hot topic. Get human in your marketing now to reach B2B buyers in 2021. Professional empathy is an interpersonal skill that is important in developing relationships with co-workers and colleagues as well as customers.

B2B 135

B2B Drivers/motivators Up-sell Prospecting 135

Spiro Technologies

SEPTEMBER 27, 2021

The post SaaS Customer Onboarding in 2021: must-know tactics from the world’s leading SaaS companies appeared first on Spiro.

Customers 98

Customers 98

Heinz Marketing

OCTOBER 17, 2020

Proper 2021 Planning Will Require a New Level of Focus. Coming out of 2020, it’s time to capitalize on the market with a focused plan for 2021. Selling shouldn’t just be about growing your own business, but helping the customer grow theirs as well. Thanks for the tips, Kendall Walters. Thanks for your insight, Tony Erickson.

B2B 129

B2B Teamwork Trust Sell 129

SaaStr

DECEMBER 23, 2021

With four digital events plus SaaStr Annual, we have 100+ videos just from 2021 for you! Our top videos alone cover a wide range of topics important to SaaS Founders and CEOs: building a unicorn, scaling, fundraising, customer success, mental health, and more. State of the Cloud 2021 with Bessemer Venture Partners.

Growth 120

Growth Customers 120

Heinz Marketing

FEBRUARY 4, 2021

I was honored recently to be a part of another great RevTech Summit 2021 , an online summit for marketing and sales professionals who want to set themselves up for success in 2021; hosted by ChatFunnels. And I think that’s changing the attributes of what a successful marketer looks like in 2021 and beyond.

Negotiate 139

Negotiate Cross-sell Prospecting Up-sell 139

Heinz Marketing

NOVEMBER 9, 2021

In partnership with Drift , we surveyed over 500 B2B professionals to understand how the B2B customer experience has transformed over the past year. Customers now expect personalized experiences, 24/7 support, and instant access to the brands they do business with. 2021 Key Findings. By Jamie Montoya , Client Engagement Manager.

Conversion 105

Conversion B2B User Experience Pipeline 105

Heinz Marketing

JANUARY 15, 2021

It may come as a surprise some sales teams are still sending out mass-produced email outreaches that are not customized. You could use intent data from tech companies to see what service a customer is researching on your website and then create a short customized prospecting demo video showcasing it. Personalized sales calls.

Technique 135

Technique Prospecting Manufacturing Sales 135

SaaStr

NOVEMBER 4, 2021

” Fortunately, the always excellent KeyBanc Capital Markets (KBCM) 2021 SaaS Survey – which covers over 350 private SaaS companies across various stages and categories – provides a very rich data set to work from. 2 drivers stood out as notable: Customer Acquisition Cost (CAC) and Churn.

Drivers/motivators 116

Drivers/motivators Profit margin Non-Profits Inside sales 116

Highspot

JANUARY 26, 2021

As businesses begin the new year, many have learned that the rapid changes implemented in response to the COVID-19 pandemic are now an important part of their growth strategy in 2021. Tight alignment allows for the creation of seamless customer journeys amid an increasing amount of online channels, as virtual selling is here to stay.

B2B 52

B2B Customers Cross-sell Trust 52

Sales Hacker

FEBRUARY 18, 2021

Now that we’re well into 2021, we’re starting to get more value out of those 2×2 Zoom boxes. Note: We will add more conferences as companies announce their plans for 2021, be they virtual or in-person conferences. 9 sales conferences and events to attend in 2021. Unleash 2021. SaaStr Annual 2021. Unleash 2021.

B2B 104

B2B Sales Networking Price 104

ClickFunnels

JANUARY 28, 2022

The post Convertri Review For 2021 – All You Need To Know About Convertri appeared first on ClickFunnels. Convertri infrastructure is especially reliable due to their custom content delivery network (CDN). This has helped them establish a name for themselves and build a solid customer base. Alternatives. Continue reading….

A/B testing 148

A/B testing Launch Price Up-sell 148

Xant

MARCH 3, 2021

Our customer conference—NEXT 2021 is just around the corner and we think you should be there. NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. Hear from David Dulaney on how to align your GTM teams to the new customer journey.

GTM 94

GTM Pipeline Drivers/motivators Follow-up 94

Partners in Excellence

SEPTEMBER 11, 2021

The post September 11, 2021 first appeared on Partners in EXCELLENCE Blog -- Making A Difference. Related Posts: Remembering Reflections On 9/11 In 2020 How About Hanging Out Where Your Customers Hang Out? But we found ways to come together. Being Mentored And Mentoring The Power Of A Smile.

Territory 93

Territory Represent Networking Follow-up 93

Martech

MARCH 18, 2022

For the fall 2021 edition of the MarTech Conference, our theme was “Data. Results” because nobody today would think of driving customer experience without data. This time, our theme is “The customer journey of a lifetime.” Customer journeys. What are the benefits of customer data platforms?

UX 112

UX E-commerce Campaign Entertainment 112

Search Engine Land

NOVEMBER 2, 2023

With customer and revenue growth hitting new highs in Q3, Semrush achieved its first profitable quarter since Q1 2021. Semrush had about 106,800 paying customers as of Sept. Also: 20% growth in customers who pay more than $10,000 annually. 987,000 registered free active customers (up 25%) Price increases starting.

Growth 119

Growth Customers Price Engineering 119

SaaStr

AUGUST 31, 2021

And though there are many great reasons to attend the SaaStr Annual 2021 – the amazing networking, incredible no-fluff content, built-in fun – these are the top 6 takeaways from past attendees : #1 – Learn from the best . Meet with your customers and prospects (and maybe even your next VP hire). Learn from the best in the business.

Electricity 123

Electricity Networking Meeting Represent 123

Beeketing

MAY 11, 2021

In 2021, the conversion rate on your website will be the most important factor to consider when running a business. In this post, we’re going to talk about an effective and proven method that you can use for building a converting business strategy in 2021. Provide excellent customer service . Be authentic .

Promote 98

Promote Conversion Service Up-sell 98

SaaStr

JULY 23, 2021

Christa Diaz, Senior Director, Customer Success, Hired. Maya Colato VP of Customer Experience @ Mapistry. Grab 30% off the best passes here: The post 30+ Incredible New Speakers for 2021 SaaStr Annual appeared first on SaaStr. Justin Bedecarre, Co-Founder & CEO, Raise Commercial Real Estate. Olivia Nottebohm, CRO, Notion.

Real Estate 111

Real Estate Engineering Clients Product 111

Smarter With Gartner

AUGUST 22, 2021

NFTs are also one of the additions to the Gartner Hype Cycle for Emerging Technologies 2021, which highlights the 25 breakthrough technologies that will have the most significant effect on business and society over the next two-to-ten years. Download Now: 2020-2022 Emerging Technology Roadmap for Large Enterprises.

Technology 145

Technology Technology Trust Engineering 145

SaaStr

JANUARY 12, 2024

Is it the end of an era for customer success in SaaS? We just wrote up how some of the biggest changes of SaaS are now coming, specifically in Customer Success and Sales. Customer Success Is Vulnerable to Cuts Jason shared that he didn’t realize how vulnerable customer success was to cuts until 2023. Let’s dive in.

Customers 108

Customers GTM Growth Clients 108

Hubspot

JANUARY 4, 2021

We collaborate across multiple departments in our own companies, while keeping track of competitive players and ensuring we're deeply connected to the needs and goals of our customers. So, to better understand what to expect or pay close attention to in 2021, I've connected with 20 marketing experts for their perspective.

A/B testing 101

A/B testing Tradeshows Education B2C 101

Highspot

MAY 20, 2021

SEATTLE, May 20, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced its Spring ’21 release, delivering robust enterprise capabilities that help companies build a scalable, repeatable revenue engine. Is the strategy resonating with customers?

Government 98

Government Quota CRM Strategize 98

SaaStr

DECEMBER 28, 2021

Today, to wrap up the year, we’ve got the Top 10 episodes of 2021! SaaStr 421: 11 tips to Build Stronger Relationships with Customers with Jason Lemkin, CEO @ SaaStr. SaaStr 478: How to Move Upmarket and Serve Multiple Customer Segments at the Same Time with Square’s Global Head of Sales, Ashley Grech.

Growth 99

Growth Go To Market Service Product 99

Martech

SEPTEMBER 16, 2021

said Scott Brinker, program chair for MarTech , when presenting the winners of the 2021 Stackie Awards this week. In the spirit of the movement Brinker described in his Day 1 keynote talk about Big Ops, it’s evident in Betway’s stack that they are developing tools to meet specific organizational goals, especially in customer experience.

Gambling 115

Gambling Represent Networking Technology 115

Salesforce

JANUARY 12, 2022

In 2021, online holiday sales across November and December rose 5% year over year worldwide to $1.14 See our breakdown of the 2021 holiday shopping season. Then, in 2021, first-mile challenges significantly impacted the ability to move containers into ports and through the supply chain. trillion and 9% in the U.S.

Retail 93

Retail Finance Price Growth 93

Highspot

JANUARY 13, 2021

These values, or Guiding Principles as we call them, were designed to deliver on Highspot’s vision of being a place where people can bring their full and unique selves to work every day – and in doing so, not only help our customers, but the greater communities in which our employees live and breathe.

Follow-up 90

Follow-up Start-ups Process Customers 90

Highspot

NOVEMBER 25, 2020

What are the best 2021 sales kickoff themes??. Think about how you can make the sessions as interactive and relevant as possible for each attendee, for instance, by creating custom tracks for each sales persona. What Are the Best 2021 Sales Kickoff Themes? Mission: (Your 2021 Strategy). Breakthrough. Carpe Diem.

Education 122

Education Drivers/motivators Sales Up-sell 122

Sales Hacker

DECEMBER 30, 2020

Best Sales Statistics to Know in 2021. 68% of B2B customers are lost because of indifference, not mistakes. 68% of B2B customers are lost because of indifference, not mistakes. Still curious which sales trends will be on the rise in 2021? 68% of sales leaders plan to implement a hybrid or fully remote sales model in 2021.

CRM 125

CRM B2B Referrals Sales 125

Martech

AUGUST 3, 2023

The organization formed a global consumer and analytics team in 2021. They began working with customer data technology company Actable to guide their analytics strategy and help build a roadmap. Between this and the CDP, the company is looking to increase CLV by segmenting customers and personalizing messages more effectively.

Customers 98

Customers Technology Technology Represent 98