SaaStr

FEBRUARY 27, 2024

Go-to-market (GTM) design and efficiency are sometimes overlooked, but they’re a critical driver of any SaaS business. In 2023 alone, Sapphire saw AE sales quota attainment drop in H2 to 60% from 90% in H2 2021. No one is quarterbacking the entire GTM engine. Companies need to rethink GTM organization design.

Go To Market 86

Go To Market GTM Non-Profits Quota 86

SaaStr

APRIL 7, 2021

1. “SaaStr 417: How Sales and Product Really Should Work Together with Javier Molina, VP, Corporate Sales, Americas @ MongoDB and Sahir Azam, Chief Customer Officer” A super important topic we don’t hear discussed enough. #2. And how to win in a very competitive market. #7.

GTM 65

GTM Growth Up-sell Service 65

SaaStr

MAY 8, 2024

Sales is much harder than in 2021. 2021 made no sense in terms of budgeting. Some people are unwilling to work in the current environment and blame it on customers and the macro. The average public company today has over $300k of revenue per employee; in 2021, it was just over $100k. It’s supposed to be hard.

Quota 81

Quota GTM Price Finance 81

SaaStr

NOVEMBER 8, 2021

With too many examples from SaaStr Annual 2021 to call out specifically, here are 2 “Cloud talks plus decks” that I can imagine the Self-Taught Founder relying upon: David Sacks On SaaS Org Charts. This 20-20-20 data is amazingly useful to that Self-Taught Founder building out their GTM operating model.

GTM 118

GTM Price Growth Product 118

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. Hottest GTM job of the week: Head of Customer Success at Regrello , more details here.

GTM 89

GTM Launch Growth Networking 89

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. Austin’s F1 track.

GTM 71

GTM Launch B2B Growth 71

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. PST, to unveil the data behind effective scaling.

GTM 67

GTM Growth Profit margin Contract 67

SaaStr

JANUARY 30, 2024

It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going. And most importantly, they kept most of their existing customers, even as they struggled to attract any new ones. But they just can’t get any new customers anymore. What’s that?

GTM 87

GTM Finance Growth Gaming 87

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. Toast has 80k-85k customers, and it is still in the early days.

Growth 75

Growth Territory Referrals Customers 75

SaaStr

AUGUST 22, 2021

“How to Serve Multiple Customer Segments at the Same Time with Square’s Global Head of Sales” Square is a $120B market cap giant now serving businesses tiny, small, medium and even a few large. Let’s dig right in: #1. Sign up for that here. #6.

GTM 109

GTM Pitch Customers Sales 109

SaaStr

AUGUST 29, 2022

with Confluent’s President : Amidst the volatility of today’s economic climate and market, GTM leaders need to be especially savvy when it comes to their company growth strategies and earning their customers’ love. It is time to adopt a future-proof sales model that meets how today’s customers want to buy.

GTM 96

GTM Growth B2B Territory 96

SaaStr

JULY 30, 2021

We’re putting the final touch-ups on the 100% outdoors and open-air, 100% vaccinated 2021 SaaStr Annual Sep 27-29 in SF Bay Area. Kurt Muehmel, Chief Customer Officer @ Dataiku. Jag Jill, Regional Lead, Customer Success – US East, Canada & Latin America @ Dataiku. Anique Drumright, VP Product @ Loom.

GTM 105

GTM Territory Finance Product 105

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

B2B 112

B2B GTM Technology Technology 112

Sales Hacker

SEPTEMBER 1, 2022

Titles you’re likely to see for this role include Sales Manager, Enablement Manager, and GTM Specialist. They have a firm grasp of GTM strategies, value propositions, and positioning, as well as familiarity with your company’s KPIs and workflows. Chris Asmar, Customer Success Manager. The post Use Outreach?

GTM 85

GTM Contract CRM Meeting 85

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. followers) X/Twitter: @kristaseiden (21K followers) Blog: kristaseiden.com Himanshu Sharma Himanshu is founder of Optimize Smart, a UK agency offering GA4 and GTM consulting and web analytics training. LinkedIn: KristaSeiden (12.8K

GTM 92

GTM Niche Consult Follow-up 92

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

Go To Market 72

Go To Market GTM B2C Price 72

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Here’s what we use: CRM (SFDC), Sales Acceleration (SalesLoft), Forecasting (SalesLoft), Conversation Intelligence (Gong), Data (custom in-house), Automation (Momentum). See more top GTM jobs here. Hopefully you’re not in your inbox right now and you’re out enjoying the long weekend.

GTM 79

GTM Negotiate Pipeline Contract 79

SaaStr

SEPTEMBER 23, 2022

Cloud 100 multiples have fallen in 2022 –– ARR multiples rose nearly fourfold from 9x in 2016 to 34x in 2021 and down to 30x in 2022. Fundamentally, the recurring revenue nature of the model, our ability to efficiently go and build software and have it delivered to customers, and create value is still an extraordinary business model.”.

GTM 93

GTM Contract Growth Follow-up 93

SaaStr

SEPTEMBER 26, 2023

Of course, it’s down from 2021, but there has been a tremendous amount of innovation in the last year, with a lot of that driven by AI and what’s possible. That info could be: high volumes of text like blogs contracts how to respond to a customer images video We’re in the early innings of what it means to generate or have GenAI.

Contract 100

Contract GTM B2B Negotiate 100

SaaStr

MARCH 20, 2024

For folks in SaaS, what got confusing in 2021 is that growth blew up so much in SaaS that the venture bar got lower. In 2021 and 2022, the money was a net negative, and what GTM organizations did was twofold. You have to find someone willing to visit customers in person and sell themselves.

Quota 100

Quota Finance Drivers/motivators GTM 100

SaaStr

MAY 24, 2021

We’re super excited to be gearing up for 2021 SaaStr Enterprise this week! Roundtable: 3 Digital Insights to Win & Retain Loyal Customers of All Sizes with Fullstory. 4 Ways to Deliver Personalization at Scale Throughout the Customer Journey with Alyce. Flywheelin’ : 10 Learnings from Atlassian’s Unique GTM Model.

GTM 64

GTM Strategize Up-sell Growth 64

Highspot

JUNE 25, 2021

Like many other rapidly growing companies, StackAdapt had to quickly establish and scale their sales enablement efforts – pivoting from reps building their own sales materials in silos, to a collaborative, centralized strategy that equips them with up-to-date, marketing-approved content that they can customize, share, and measure. .

GTM 59

GTM Launch Drivers/motivators Quota 59

SaaStr

JUNE 6, 2021

. “The 5 things that kill startups after their seed rounds with Michael Seibel, CEO of Y Combinator” A SaaStr Classic and we are super excited Michael is joining us again for a Masterclass at 2021 SaaStr Annual Sep 27-29 in SF Bay Area!! More here. #2. With a tiny 1/100th the size (or likely less): #6. A must watch. #7.

GTM 69

GTM Strategize Up-sell Service 69

SaaStr

OCTOBER 27, 2023

For Jason, he doesn’t invest in a company before $10k MRR plus 10-15 customers. If you’re a great founder with 40-50 customers, he can figure out if you can get to 4k customers. But if you don’t have any customers, that doesn’t give investors much to bite into. How do they succeed?

Strategize 95

Strategize Growth Niche Quota 95

Outreach

APRIL 30, 2021

With the sales tech at our disposal today, let’s take a look at how sales leaders can mature their sales process to operate with confidence in 2021. High performing GTM teams are constantly evaluating their sales process. There’s no such thing as universal best practices - it all depends on your goals and target market.

Process 52

Process GTM Referrals Sales 52

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It Source: Auseh Britt.

GTM 113

GTM Pipeline B2B Campaign 113

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.

Product 110

Product GTM Construction Launch 110

SaaStr

NOVEMBER 24, 2021

It’s 2021, but surprisingly, a significant number of SaaS companies still use outdated sales compensation plans. Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. When should you scale?

GTM 73

GTM Price Promote Commission 73

Sales Hacker

JUNE 16, 2022

It’s about listening — mostly to customers, prospects, and partners — and managing what you measure. For example, your best, most active customers may pull back on expansion talks or inquire about term or price adjustments. Listen for the signals and the tells, so you can calibrate your GTM motion if needed. Latané Conant.

GTM 91

GTM Pipeline Sales A/B testing 91

Sales Hacker

APRIL 16, 2024

Under their leadership, the community became a pivotal resource in the presales domain until its successful acquisition in November 2021. 21:05 – Balancing product-led growth with customer-centricity. 28:35 – The importance of aligning presales, sales, and customer success.

GTM 76

GTM Pipeline B2B Growth 76

Outreach

DECEMBER 17, 2020

To help you continue to adapt your GTM strategy in 2021, we’ve rounded up some of our best sales blog posts from 2020. Our customers often reached out for guidance on how to adapt their existing strategy during a global pandemic and a struggling economy. It was business as usual, until it wasn’t. 1 Sales Engagement Platform.

GTM 52

GTM Sales B2B Clients 52

Sales Hacker

OCTOBER 4, 2022

Commit to accurate sales forecasting, replace manual processes with real-time guidance, and unlock actionable customer intelligence. Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations.

Clients 83

Clients Hospitality Entertainment GTM 83

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. They’re all on board – marketing, sales, product, customer success, and executive leaders. Choose people from diverse backgrounds who have worked in sales, marketing, customer service, operations, and training. Training platforms.

GTM 100

GTM Contract Quota CRM 100

Outreach

JUNE 3, 2021

Unleash 2021 continues to ripple across the sales community, as revenue teams put learnings into practice. Here are the top 10 Unleash takeaways from every angle of our very own GTM team: Harmony Anderson , Senior Director of Demand Generation. There were so many great nuggets of knowledge that came out of Unleash 2021!

GTM 59

GTM Objectives and Key Results Angle Legal 59

SaaStr

MARCH 15, 2024

If you want a place to host your videos without giving away customer information to TikTok, Google, or Meta, Vimeo is a good option. Customer acquisition. Most companies aren’t good at cross-organizational in a single GTM mode, but you have to be. It lies with the customers. By being a video platform. It’s a pain.

GTM 87

GTM Cross-sell Start-ups Growth 87

SaaStr

JANUARY 25, 2021

Ready to turbocharge and increase your SaaS sales in 2021? Make it Easier for Customers to Grow With You: Get creative if your sales have been stuck. The intent being to make it an easy start for customers, and remove red tape that occurs, especially when making large decisions. Key Considerations from 2020: Look at the data.

Cross-sell 65

Cross-sell GTM Territory Sales 65

Sales Hacker

FEBRUARY 2, 2024

Super Bowl is around the corner: Gong did Super Bowl ads starting in 2021 and 2022 before it was ‘cool’ for B2B companies, setting a new record week for pipeline creation at the company. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all.

GTM 92

GTM Pipeline SQL UX 92