SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m.

GTM 64

GTM Growth Profit margin Contract 64

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. So, how do they get customers?

Growth 77

Growth Territory Referrals Customers 77

Highspot

FEBRUARY 1, 2024

In 2023, we spent lots of time listening to our customers, from our customer advisory board to the thousands of 1:1 conversations we have every day within our Customer Success teams. Simultaneously, we anchored on a key principle in our approach – make every customer successful. in 2022, after growth of 19.7%

Customers 64

Customers GTM Account management Government 64

SaaStr

DECEMBER 14, 2021

With one day left to go until SaaStr Scale 2021 on December 15th, we’re looking at an incredible speaker line-up this year. We’ve got you covered with content on scaling, sales, product-led growth, and especially the focus of this post, Marketing. It’s what your customers will be buying, after all.

GTM 93

GTM Growth Consult Go To Market 93

SaaStr

FEBRUARY 2, 2022

Product-led growth has built a name for itself through its deep toolbox of effective tactics, from free trials to low prices to an inherent vitality — all of which can build a strong foundation for a versatile company. There’s no harm, of course, in celebrating big numbers — but not at the cost of neglecting a go-to-market (GTM) strategy.

Growth 91

Growth Product GTM X-functional 91

SaaStr

OCTOBER 27, 2023

Q: When Should A Slow Growth Company Hire a Head of Sales? Whether you’re a slow-growth company or a rocketship, a great VP of Sales will make everything a little bit better quickly. For Jason, he doesn’t invest in a company before $10k MRR plus 10-15 customers. So, let’s jump right into Part Two. How do they succeed?

Strategize 97

Strategize Growth Niche Quota 97

SaaStr

MAY 8, 2024

Let’s jump right into this set of community questions focused on SaaS metrics, growth, and efficiency. Sales is much harder than in 2021. 2021 made no sense in terms of budgeting. Some people are unwilling to work in the current environment and blame it on customers and the macro. Will there be some tradeoff in growth?

Quota 83

Quota GTM Price Finance 83

SaaStr

JANUARY 30, 2024

It’s a SaaS startup that basically fell out of product-market fit after the 2021 boom … but has enough revenue and high enough NRR to keep going. And most importantly, they kept most of their existing customers, even as they struggled to attract any new ones. But they just can’t get any new customers anymore. What’s that?

GTM 88

GTM Finance Growth Gaming 88

SaaStr

NOVEMBER 8, 2021

With too many examples from SaaStr Annual 2021 to call out specifically, here are 2 “Cloud talks plus decks” that I can imagine the Self-Taught Founder relying upon: David Sacks On SaaS Org Charts. This 20-20-20 data is amazingly useful to that Self-Taught Founder building out their GTM operating model.

GTM 122

GTM Price Growth Product 122

Sales Hacker

FEBRUARY 2, 2024

If your business growth is constrained by the cashflow you need for inventory, advertising, or something else, Flex could provide you with an interesting growth lever. Listen on Spotify or find it anywhere you get your podcasts by searching “The GTM Podcast.” Share The GTM Newsletter That’s it, that’s all. Seed funding.

GTM 93

GTM Pipeline SQL UX 93

Sales Hacker

MARCH 1, 2024

Hello and welcome to The GTM Newsletter – read by over 50,000 revenue professionals weekly to scale their companies and careers. This entire newsletter highlights key changes – from ecosystem-led growth, to the featured live events, to owned media. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

GTM 72

GTM Launch B2B Growth 72

Sales Hacker

SEPTEMBER 8, 2023

Thanks for reading The GTM Newsletter! Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. See photo below that Databricks released on the growth trajectory of LLMs over the last year.

GTM 90

GTM Launch Growth Networking 90

SaaStr

AUGUST 7, 2021

Another busy week for speaking confirms for 2021 SaaStrAnnual.com!! Elliott Robinson, Partner @ Bessemer Growth, Bessemer Venture Partners. Jeffrey Yoshimura, CMO and Customer Experience Officer @ Snyk. Christa Diaz, Senior Director, Customer Success @ Hired. Maya Colato VP of Customer Experience @ Mapistry.

Real Estate 105

Real Estate Finance GTM Territory 105

SaaStr

JANUARY 25, 2021

Ready to turbocharge and increase your SaaS sales in 2021? Make it Easier for Customers to Grow With You: Get creative if your sales have been stuck. The intent being to make it an easy start for customers, and remove red tape that occurs, especially when making large decisions. Key Considerations from 2020: Look at the data.

Cross-sell 65

Cross-sell GTM Territory Sales 65

SaaStr

APRIL 7, 2021

1. “SaaStr 417: How Sales and Product Really Should Work Together with Javier Molina, VP, Corporate Sales, Americas @ MongoDB and Sahir Azam, Chief Customer Officer” A super important topic we don’t hear discussed enough. #2.

GTM 64

GTM Growth Up-sell Service 64

Sales Hacker

JUNE 16, 2021

Here’s my guess: you’d see a GTM organization working together like a well-oiled machine. They’re all on board – marketing, sales, product, customer success, and executive leaders. Choose people from diverse backgrounds who have worked in sales, marketing, customer service, operations, and training. Training platforms.

GTM 101

GTM Contract Quota CRM 101

SaaStr

MARCH 15, 2024

If you want a place to host your videos without giving away customer information to TikTok, Google, or Meta, Vimeo is a good option. Customer acquisition. Most companies aren’t good at cross-organizational in a single GTM mode, but you have to be. Vimeo has never had any advertising, so how did they make money? It’s a pain.

GTM 90

GTM Cross-sell Start-ups Growth 90

Sales Hacker

FEBRUARY 16, 2024

Sales leaders like Florin Tatulea (Director of Sales at Barley) feel the impact from the past few years alone: “Pure cold outbound is 3x harder than it was in 2021.” Sales teams in companies with a focus on product-led growth are rapidly adopting this approach. So how can one cut through the noise? Let’s get into it.

GTM 94

GTM Quota Construction Contact 94

SaaStr

MARCH 6, 2023

Once single-point solutions took over sales technology in 2021, buyers grew tired of managing different seller relationships. The future of sales technology will likely merge marketing and selling talent, including CRO and CMO, to acquire and evolve customers. Tune your GTM approach to relate to how modern buyers want to buy.

B2B 90

B2B Growth GTM CRM 90

SaaStr

AUGUST 29, 2022

Find out how the steps they took not only helped nurture a company’s success, but also allowed its leaders to retain a growth mindset long after they hit the $1B milestone. But throughout it all, Gusto has defined valuation differently—in terms of the value it provides to customers vs the value it extracts.

GTM 97

GTM Growth B2B Territory 97

Sales Hacker

NOVEMBER 24, 2023

It’s not just in your best interest – it’s the right thing to do.” – Kathleen Booth (SVP, Marketing & Growth at Pavilion ) #3 “ 10 percent of life is what happens and 90 percent is how you respond. Hottest GTM jobs of the week: Mid Market Account Executive at Vividly – more details here.

GTM 84

GTM Trust Growth Start-ups 84

SaaStr

JULY 27, 2022

If a SaaS business hopes to win over the SMB market successfully, it will need a precise GTM approach. At the SaaStr Europa 2022 event, Accel Partner Philippe Botteri interviewed PayFit CEO & Co-Founder Firmin Zocchetto to ask about his GTM strategy. . Boterri’s company Accel invested in PayFit in 2017 and again in 2021.

Go To Market 76

Go To Market GTM B2C Price 76

SaaStr

MARCH 20, 2024

With personal experience from EchoSign and other high-growth companies, he was spoiled when it came to those companies raising money from exceptional VCs. Higher than he imagined in terms of the founder quality bar and, the stage of the business, and growth and efficiency metrics. And that’s what makes the bar that much higher.

Quota 101

Quota Finance Drivers/motivators GTM 101

Martech

JULY 14, 2022

A survey by the IT Sales and Marketing Association (ITSMA) found 27% of the marketing budget dedicated to ABM in 2021, with 75% of those surveyed saying they planned to increase spending on ABM in 2022. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

B2B 119

B2B GTM Technology Technology 119

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3

GTM 101

GTM Niche Consult Follow-up 101

SaaStr

SEPTEMBER 23, 2022

Cloud 100 multiples have fallen in 2022 –– ARR multiples rose nearly fourfold from 9x in 2016 to 34x in 2021 and down to 30x in 2022. Historically, cloud businesses were all about growth, but now the focus is on profitability and efficiency. . These cloud businesses have product-market fit, scalable GTM, and a growing customer base. .

GTM 93

GTM Contract Growth Follow-up 93

Sales Hacker

SEPTEMBER 2, 2023

Thanks for reading The GTM Newsletter! Here’s what we use: CRM (SFDC), Sales Acceleration (SalesLoft), Forecasting (SalesLoft), Conversation Intelligence (Gong), Data (custom in-house), Automation (Momentum). AI companies like Hugging Face , Mosaic , and more are garnering multi-billion dollar valuations and rapid growth.

GTM 80

GTM Negotiate Pipeline Contract 80

SaaStr

MAY 24, 2021

We’re super excited to be gearing up for 2021 SaaStr Enterprise this week! Roundtable: 3 Digital Insights to Win & Retain Loyal Customers of All Sizes with Fullstory. 4 Ways to Deliver Personalization at Scale Throughout the Customer Journey with Alyce. Flywheelin’ : 10 Learnings from Atlassian’s Unique GTM Model.

GTM 62

GTM Strategize Up-sell Growth 62

Martech

FEBRUARY 4, 2022

Auseh Britt, vp of growth marketing at account-based marketing platform Terminus, recently hosted a webinar that discussed her organization’s 2021 State of Modern Marketing Report. The study polled over 1000 go-to-Market (GTM) teams — groups tasked with identifying the best ways to reach specific marketing. “It

GTM 117

GTM Pipeline B2B Campaign 117

SaaStr

NOVEMBER 24, 2021

It’s 2021, but surprisingly, a significant number of SaaS companies still use outdated sales compensation plans. Says Roberge, “We’re using a sales comp plan that was invented in the 1980s, and it’s causing our customers to utilize their licenses at a lower rate, and it’s causing revenue contraction.”. When should you scale?

GTM 76

GTM Price Promote Commission 76

Sales Hacker

JUNE 16, 2022

It’s about listening — mostly to customers, prospects, and partners — and managing what you measure. For example, your best, most active customers may pull back on expansion talks or inquire about term or price adjustments. Listen for the signals and the tells, so you can calibrate your GTM motion if needed. Latané Conant.

GTM 92

GTM Pipeline Sales A/B testing 92

Highspot

NOVEMBER 7, 2022

It’s more than a purchase; it is an investment in your sales team’s ability to drive revenue growth. A sales enablement tool should enable go-to-market (GTM) teams to support the sales team with content, training, coaching, and analytics — helping sellers provide a stellar buying experience and ultimately drive revenue growth.

GTM 52

GTM Government Sales Strategic partnership 52

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.

Product 110

Product GTM Construction Launch 110

ConversionXL

JUNE 25, 2021

We’ll also share when to transition to the growth stage in the product lifecycle so you can drive conversions and revenue off your momentum. Growth: A sharp increase in users and sales. A product launch lives primarily in the introduction phase (merging into growth once it generates enough demand).

Launch 96

Launch Product Non-Profits GTM 96

Sales Hacker

MAY 5, 2021

Even if you’re not in RevOps, our list of RevOps heroes offer advice everyone needs to hear (or, at least everyone in a GTM org). As an operational leader, he shares his thoughts on the top plays and metrics that led to 100,000 HubSpot customers reaching their first $1B in ARR. Want a bit more context? Check it out. Why Follow RevOps?

GTM 100

GTM Consult Territory Real Estate 100

Sales Hacker

APRIL 21, 2021

Revenue operations (RevOps) is a centralized org within a company that supports all revenue-generating business operations including Sales Ops, Marketing Ops, Customer Success Ops, and systems management. An emerging need to support multiple GTM plans across segments and regions. Customer experience becoming a critical revenue driver.

Finance 101

Finance GTM Cross-sell SQL 101

Sales Hacker

OCTOBER 4, 2022

Commit to accurate sales forecasting, replace manual processes with real-time guidance, and unlock actionable customer intelligence. Take advantage of the corporate membership and enroll your GTM team in our industry-leading courses, including marketing, sales, sales development, and revenue operations. That’s not true.

Clients 84

Clients Hospitality Entertainment GTM 84