Search Engine Land

MAY 7, 2024

Starting in January 2021, as links from referring domains and brand mentions increased, so did brand search volume (Figure 6). Between March 2021 and November 2021, brand mentions and referring domain links increased (Figure 6), and brand traffic followed that, starting around January 2022.

CTR 88

CTR Electricity Real Estate X-functional 88

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. In 2021, brands will likely focus on educational content in their short-form videos. Focus on catering to your niche and staying authentic first.

Real Estate 101

Real Estate Education Launch Entertainment 101

SaaStr

NOVEMBER 1, 2023

So we’ve been fans of Bill.com for many years at SaaStr, and covered them from the very early days, as a niche product most hadn’t heard of. The rest of the growth is from its Divvy platform, which is bought in 2021 for $2.5 15% Customer Growth Leads to 48% Revenue Growth Always helpful to me to see this math broken out.

Non-Profits 113

Non-Profits Niche Growth Networking 113

ClickFunnels

OCTOBER 24, 2021

However, traditional business websites are confusing by nature, since they are a maze of links that the potential customer has to navigate themselves. So what happens is that the potential customer arrives on your website and starts randomly clicking around. You offer the customer a more expensive and more valuable product.

Lead generation 246

Lead generation Real Estate Niche Promote 246

ClickFunnels

SEPTEMBER 28, 2021

The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. They might be your ideal customer who would have eventually bought everything that you have to offer…. You offer the customer a more expensive and more valuable product.

Campaign 256

Campaign Product Niche Promote 256

VanillaSoft

JUNE 28, 2021

Corner the market Understand your customers Niche up Reviews and referrals Build a quality database ?? Understand your customers. For example, you might build a niche brand around renovation loans, VA loans, or financing for residential construction. Here’s how. Table of Content ? Reviews and referrals.

Real Estate 52

Real Estate Niche Finance Referrals 52

SaaStr

AUGUST 23, 2023

So a niche question but one we get often enough that I though worth going into my depth on is: Hey, Why Are SaaStr Annual, Inbound, Dreamforce (and More) All At Almost The Same Time? Pre-2021, we were actually in February for precisely this reason. June was too soon in 2021, so we did the last practical outdoor dates in September 2021.

Niche 72

Niche B2B Pipeline Growth 72

ConversionXL

OCTOBER 26, 2022

billion on the platform in 2021, according to SensorTower —more than on any other app. To tap into this viral potential and acquire customers , your videos need to land on your audience’s FYP. Look at your customer data. Research will help you establish a niche and style that you can use to create familiarity.

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ClickFunnels

OCTOBER 21, 2021

We’ll look at 11 lead generation campaign examples from many different industries and niches — there’s bound to be something here that’ll work for you. Visitors also become customers and get used to giving you their payment information. What if your customers found leads and customers for you? That’s what we’ll do here!

Lead generation 258

Lead generation Campaign Referrals Niche 258

Search Engine Land

MARCH 29, 2023

Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. Picture this.

B2B 92

B2B Niche Pharmaceutical Healthcare 92

ClickFunnels

JUNE 18, 2021

Middle of the sales funnel (MoFu): Potential customers. Bottom of the sales funnel (BoFu): New and existing customers. You offer the potential customer a freebie known as a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product.

Minimum Viable Product 229

Minimum Viable Product Assembly Line Niche Sales 229

SaaStr

OCTOBER 27, 2023

For Jason, he doesn’t invest in a company before $10k MRR plus 10-15 customers. If you’re a great founder with 40-50 customers, he can figure out if you can get to 4k customers. But if you don’t have any customers, that doesn’t give investors much to bite into. How do they succeed?

Strategize 95

Strategize Growth Niche Quota 95

Lead Fuze

AUGUST 16, 2021

Learn how to start selling to your ideal customers. You may have heard of a recent trend in sales this 2021, which is creating an “ ideal customer profile ” (ICP). Happier customers. However, based on your sales cycle and target customer, a different timeframe might work better. Reduce customer churn by x%.

Sell 98

Sell Customers Lead generation Niche 98

ClickFunnels

DECEMBER 8, 2021

I’ve been working with REISift, a SaaS company in the real estate investing niche, since the beginning of this year (2021). What if you had an “army” of influencers in your niche who promoted your products for you? It takes a bit of time to start working. But once it does, it feels like magic. Let’s look at an example.

Lead generation 256

Lead generation Real Estate Cold Call Commission 256

Martech

JANUARY 24, 2024

In 2021, the iSchool at UC Berkeley demonstrated in one report that a browser search for “professional haircut” images showed a clear gender and racial bias. Will these kinds of tags affect your customer satisfaction? What types of metadata (the data inside the assets) have been used to train the AI, and was that data a balanced set?

Niche 101

Niche Price Technology Technology 101

Martech

JANUARY 25, 2022

billion in 2021 to $22.2 That slowed in 2021, but it still grew faster than Instagram (18.3% The majority of influencers (around 40%) have niche audiences of 5,000 or less. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8 billion by 2025. The research was based primarily on data from 1.6

Campaign 95

Campaign Niche Education Launch 95

Hubspot

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. In fact, the US Bureau of Labor Statistics predicts a 9% increase in medical sales roles between 2021 and 2031. But locking in on a role you can secure and grow in can be tough.

Pharmaceutical 72

Pharmaceutical Manufacturing Transportation Finance 72

Hubspot

DECEMBER 22, 2020

In fact, I've talked about this extensively with Chris Walker on the state of demand generation podcast — stop creating content purely for lead generation , and instead focus on educating a niche audience. Here's how we've mapped out the customer journey at Nextiva within the context of marketing our commercial phone service offering.

Gambling 101

Gambling CTR Education Campaign 101

ClickFunnels

JULY 28, 2021

You also need to figure out how to get the attention of your dream customers. You offer the potential customer a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product.

Niche 246

Niche Promote Pitch Follow-up 246

Martech

MAY 6, 2022

While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. In July 2021, TikTok challenged its community to think about the most memorable advertisements in recent history and create their versions of the ads for its Re: Make campaign.

Sports 104

Sports Non-Profits Campaign Launch 104

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. More MarTech experts to follow: Marketing operations AI and marketing Email marketing Events marketing B2B marketing Content marketing Customer experience ABM The post MarTech’s GA4 experts to follow appeared first on MarTech.

GTM 92

GTM Niche Consult Follow-up 92

Hubspot

MARCH 25, 2024

A one-off purchase like a sandwich is a non-starter (unless you're launching a wildly niche "mystery sandwich of the month" club.). The ideal subscription business model has: A long potential use case A lot of potential customers So don’t get excited by the promise of recurring revenue just yet. Source: Dan Layfield 2.

Niche 58

Niche Price Contract B2B 58

SaaStr

APRIL 19, 2024

The low point was in 2021, with $100k of revenue per employee for all of these unicorns, and we were only 10% as efficient as we used to be. Going Multi-Product is Required ”By the time you get to 10,000 customers, you better have a second product that can be bigger than the first,” Jason says. You never catch up.

Engineering 97

Engineering Price Cross-sell Niche 97

SaaStr

JANUARY 12, 2021

So nail a niche!! Customer Lifetime Value is 81 months, from SMBs. That means an effective 81 month customer lifetime value from SMBs. — Xero (@Xero) January 11, 2021. It takes them over a year to go profitable on an SMB customer. — Jack Bremer (@jackbremer) January 11, 2021. and LTV is $2,398.

Non-Profits 87

Non-Profits Cross-sell Niche Growth 87

SaaStr

JUNE 8, 2021

There just aren’t enough customers, that the later entrants benefit from. — Jason BeKind Lemkin (@jasonlk) June 8, 2021. That meant it was hard to break in, but once you did, the customers had big checkbooks. It wasn’t easy, but once we had the break-out product the customers wanted — the cash was there.

Niche 92

Niche Growth Start-ups Gaming 92

Martech

SEPTEMBER 16, 2021

The year is 2021. Women make up half the population — they are not a niche market. They are certainly not a niche,” Cunningham said. Do try to learn more about the customer,” Parkin added. Really be customer-centric all the time.” Women have careers. They have spending power. The problem is not new.

Niche 116

Niche Pitch Represent Consult 116

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! 7 Tips to get 7,000 Customers. Stay Laser-Focused.

Closing 103

Closing E-commerce Customers Quota 103

SaaStr

AUGUST 7, 2023

CAC stands for Customer Acquisition Costs and measures how much it costs to buy a new customer. Sometimes you can spend a lot on customers and have reasonable LTV, but that doesn’t tell you how fast you get the cash back you spent on marketing. If you grow 50%, add at least 25% new customers.

Finance 73

Finance Manufacturing Niche Growth 73

Martech

JANUARY 25, 2022

Customer relationship management (CRM) is the technology brands use to nurture relationships with their customers. These solutions are designed to help sales and service agents communicate with customers more effectively. At their core, CRM systems are designed to facilitate customer and sales relationships.

CRM 95

CRM Agriculture Hospitality Healthcare 95

Martech

JUNE 23, 2022

Smart Campaigns use automation to learn and adapt throughout the customer decision journey in real-time. The Workday Consumer and niche personas. For example, we took a deep dive into our data and found our new attitudes and behaviors causing a change in how we reach and engage customers across industries. Self-Care Enthusiasts.

Campaign 79

Campaign Entertainment Sports Transportation 79

Hubspot

FEBRUARY 9, 2021

2021 will bring sales professionals a host of new challenges and trends to consider, and it could be tricky to adapt. Remaining mindful of these inevitably ineffective sales tactics will only help your case in 2021. Instead, she advises salespeople to "be 100% curious about their customers' new reality.".

Cold Call 94

Cold Call Pitch Sales Niche 94

Salesforce

OCTOBER 6, 2021

How has the pandemic shaped your business and how are you rethinking customer experience as a result? Stacy Cooper Dent : When that first stay at home order hit back in March of 2020, we didn’t know much, but we knew that we were going to put people at the center of every decision — our team, our customers, and of course, our consumers.

Growth 98

Growth Niche Manufacturing Retail 98

Martech

JULY 19, 2022

O’Flanagan was co-founder and CEO at Boxever, the CDP acquired by Sitecore in 2021. XP is a broad portfolio of digital experience tools, including a customer data platform, analytics, AI and marketing automation. XP is typically purchased by customers as a managed cloud solution. The importance of integration.

A/B testing 90

A/B testing Niche User Experience Represent 90

Capterra Sales & Marketing Software

JANUARY 12, 2022

billion in 2021. Often, an influencer has a following in a specific niche that they engage with regularly, and are experts in said niche. The size of the influencer’s following depends on how popular the niche is. That same survey found that businesses earn an average of $5.78 What is influencer marketing?

Niche 87

Niche Campaign Follow-up Start-ups 87

ClickFunnels

JULY 5, 2021

You need to master digital marketing if you want to grow your business in 2021. You offer the potential customer a lead magnet in exchange for their email address. You offer the potential customer your least expensive and least valuable product. You offer the customer a more expensive and more valuable product.

Pitch 246

Pitch Lead generation A/B testing Follow-up 246

SaaStr

JULY 8, 2022

A niche session, but a strong one. Half of Gorgias’ almost 10,000 SMB customers come from partners. State of the Cloud 2021 with Bessemer Venture Partners. #22. Nick Mehta, CEO Gainsight: 10 Things That Are Changing Now in Customer Success. #29. A classic SaaStr Annual session here that has resonated 58,400 times.

Cross-sell 92

Cross-sell Niche Growth Engineering 92

Martech

JULY 23, 2021

Integrate omnichannel analytics to create better engagement with your existing customer base? Accessed within blocks, there is now a Block Widgets Editor to manage widgets, as well as a Customizer. So much of a brand’s identity and customer engagement centers around its digital presence and content creation.

Niche 122

Niche Construction Manufacturing Government 122