Search Engine Land

MAY 14, 2024

A new era of customized AI models is emerging. Known as custom GPTs (generative pre-trained transformers), these tools enable SEO professionals to harness the capabilities of language models like ChatGPT and tailor them to their unique processes and philosophies. With the sunsetting of ChatGPT’s plugins, custom GPTs took center stage.

Customers 96

Customers Niche Strategize Represent 96

Hubspot

AUGUST 24, 2020

In this article, we’ll look at the recent changes to the ecommerce landscape and what they mean for you as you start your online business journey or pivot into a new niche. In other words, you need to define your niche. Top Ecommerce Niches. A niche is simply a smaller and more specific subsection of a larger market.

Niche 90

Niche Entertainment Retail Gaming 90

Hubspot

OCTOBER 24, 2018

Instead of targeting a broad population, your idea could focus on a small portion of potential customers. More broadly, your customers are pet owners but they have a specialized interest (or need) -- cat sweaters. In this case, the consumers you're targeting are members of a niche market. What Is a Niche Market?

Niche 85

Niche Process Price Service 85

SaaStr

MAY 19, 2023

Dear SaaStr: How Can a SaaS CEO Tell Which Customers are 10+ Year Customers? Is the use case mission critical — even if niche? Now by contrast, some accounts are more at risk than they seem: At risk: small groups / silos at a large customer — within a larger division or organization. I think it’s fairly easy. Not really.

Customers 91

Customers Legal Niche Contract 91

SaaStr

JULY 22, 2021

Ultimately, almost all software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. Bill.com at IPO saw 50% of its new customers coming from word-of-mouth and second-time buyers. Even at $1B+ in ARR, 33% of HubSpot’s customers still come from word-of-mouth.

Referrals 142

Referrals Niche Customers Lead generation 142

Heinz Marketing

MAY 24, 2023

Customers are always super important, no matter what. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. Benefits of Customer-Led Growth Retaining Existing Customers: During economic downturns, customer acquisition becomes more difficult, not to mention expensive.

Growth 105

Growth Customers Referrals Niche 105

ClickFunnels

JANUARY 31, 2022

Meanwhile, customer retention and customer satisfaction, while without a doubt of utmost importance, should not be the responsibility of marketing people. Once that happens, the next step is converting those leads into paying customers, and then the next one is converting them into repeat customers.

Lead generation 275

Lead generation Niche Campaign B2B 275

Martech

JANUARY 26, 2024

Focusing deeply on the customers you serve. Satisfied customers don’t just come for more, they’ll spread the word about you. This is where an ideal customer profile (ICP) comes in. An ICP identifies your best-fit target customers that you can serve exceptionally well. Do you know what drives revenue growth?

B2B 111

B2B Customers Appointment Objectives and Key Results 111

Martech

MAY 21, 2024

Earlier this year, I outlined seven actionable tactics for niche marketing , focusing on the benefits and challenges of niche segmentation. Leveraging attributes such as time, location, channel and device allows you to serve a highly personalized message to custom audiences when and where they are most likely to convert.

Campaign 91

Campaign Niche Territory Construction 91

Search Engine Land

AUGUST 29, 2023

This article explores how integrating customer insights into your SEO strategy can help you succeed in the evolving search landscape. However, a keyword-centric approach lacks foresight into future trends and fails to prioritize the customer. This reveals valuable insights by: Evaluating the wants and needs of customers.

Customers 97

Customers Niche Finance Strategize 97

Understanding the Sales Force

JULY 10, 2023

It’s been quite a while since I’ve written an article about the role that customer service plays in the retention and renewal of customers and accounts. Some products are so exclusive, and so desirable, that crappy customer service might not even stop you from buying again. Target does the same thing.

Customers 62

Customers Niche Construction Service 62

Search Engine Land

APRIL 25, 2024

That said, optimizing for specific keywords or niche topics isn’t always outdated. This article will cover scenarios where single keyword optimization is likely an outdated practice to avoid, as well as cases where a niche keyword focus remains valuable. When is specific keyword optimization considered outdated?

Niche 116

Niche Clients Education Service 116

ClickFunnels

SEPTEMBER 22, 2021

Table of Contents: Create a Super Valuable Lead Magnet #1 Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page #2 Educate People About Insurance on YouTube #3 Build a Niche Insurance Website Want to Learn How to Convert Those Leads Into Customers? Maybe your potential customers: Don’t understand how insurance works.

Niche 244

Niche Education Start-ups Up-sell 244

ClickFunnels

OCTOBER 20, 2021

A lead is a potential customer who has: Expressed an interest in your product. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information. You can read more about this in Harvard Business Review: “Know Your Customers’ “Jobs to Be Done””. What Is a Lead?

Lead generation 264

Lead generation Education Niche Up-sell 264

ClickFunnels

AUGUST 2, 2021

1 Clearly Define Your Dream Customers. Their reasoning goes like this: “More potential customers means more sales, right?”. Because going after a narrow target audience enables you to: Create products that are super helpful to your dream customers. Create marketing campaigns that truly resonate with your dream customers.

Niche 290

Niche Follow-up Up-sell Start-ups 290

Sales Pop!

AUGUST 8, 2022

Cannabis customers come in all shapes and sizes. However, regardless of their reasons for using cannabis, all customers expect a positive experience when patronizing a dispensary or online store. With that in mind, here are a few steps to create an unbeatable customer experience in your dispensary. Customer Support.

Customers 97

Customers Education Niche Price 97

Hubspot

AUGUST 10, 2016

Your end goal, of course, is to become a top leading expert on the topics that matter to your niche. And when you're first starting out, committing to a niche is important. Yet, a day will eventually come when you've exhausted your niche. 5 Smart Reasons to Create Content Outside Your Niche. You must own and dominate it.

Niche 73

Niche Angle Pitch Follow-up 73

Heinz Marketing

MARCH 28, 2024

What I hadn’t realized is that there seems to be a shift in the marketing automation tech space where many more niche and specialized solutions are viable options for companies to consider. Are these niche solutions on the rise and contributing to the obsolescence of the MAP behemoths of days past?

E-commerce 70

E-commerce Niche Real Estate Healthcare 70

Martech

JULY 20, 2022

Great customer experiences are easier to imagine than to actually understand and deliver. That’s why tools that help marketers analyze the customer journey and act on the insights gained — customer journey orchestration (CJO) software — are finding a spot in businesses’ technology stacks. Basic CJO categories.

Customers 82

Customers Angle Niche Technology 82

SaaStr

DECEMBER 30, 2022

You need to identify a niche in the current market, make yourself known, understand your main differentiators, and offer your users a ton of value for their money. DigitalOcean has done that and grown beyond $150M in revenue in Q3 2022. Not all products are made for enterprise customers. Selling to SMBs.

Niche 76

Niche GTM Customers Growth 76

Martech

MAY 14, 2024

But, all too often, this approach missed the mark when it came to the nuanced targeting of specific, niche audiences, leading to ads being placed alongside content that did not align with or engage the intended consumer base. Today, contextual targeting has evolved alongside AI, which now leverages advanced machine learning.

Objectives and Key Results 91

Objectives and Key Results Niche Networking Closing 91

ClickFunnels

OCTOBER 20, 2021

How To Build a Lead Generation Funnel Step #1: Create a Lead Magnet Step #2: Create a Landing Page For That Lead Magnet Step #3: Test Your Lead Generation Funnel With Paid Ads 3 Lead Generation Strategies for the Life Insurance Industry Want To Convert More Leads Into Paying Customers? What You Need To Know About Lead Generation. A webinar.

Lead generation 242

Lead generation Niche Promote Up-sell 242

ConversionXL

OCTOBER 26, 2022

To tap into this viral potential and acquire customers , your videos need to land on your audience’s FYP. Look at your customer data. Research will help you establish a niche and style that you can use to create familiarity. If you’re delivering great customer experiences , UGC can happen organically. via Shopify ].

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

ClickFunnels

JANUARY 26, 2022

Simply put, the more visitors that come to your site, the more possible customers you have. Which niche do you have the potential to dominate? The key for successful podcast advertising is, yet again, understanding your product, its niche and the buyers within that niche. Why is Traffic So Important? Banner Ads.

Niche 246

Niche Click Through Rate Sales A/B testing 246

Sales Pop!

MAY 2, 2024

As e-commerce competition intensifies, particularly on platforms like Amazon, companies are finding innovative ways to leverage different social media channels to attract and retain customers. Each company tailored its strategy to its unique brand identity and customer base, utilizing platforms ranging from Instagram to LinkedIn.

E-commerce 52

E-commerce Niche Launch Education 52

Veloxy

FEBRUARY 22, 2022

When you’re engaging with buyers who expect a superior customer experience from the sales process (as most do and should), it often presents several challenges for the field sales warrior: How many hours a day should I invest in my sales technology stack without sacrificing customer satisfaction and engagement?

Sell 231

Sell Niche Referrals Sales 231

ClickFunnels

JULY 7, 2021

So to help, here are 7 lead generation methods to maximize your sales potential — to fill your email list with your dream customers. in your niche who you’d love to turn into advocates for your products or services. 25 influential writers in your niche. 25 influential YouTubers in your niche. Reverse Squeeze Page.

Lead generation 246

Lead generation Niche Sales Pitch 246

Heinz Marketing

APRIL 30, 2024

Challenge 2: Niche Audience Targeting Technical personas represent a niche audience within the expansive B2B market. This may entail crafting whitepapers, case studies, technical blogs, and webinars tailored to address the pain points and interests of the target audience.

B2B 89

B2B Niche Strategize Trust 89

Search Engine Land

OCTOBER 23, 2023

Instead, it customizes the markup to suit your unique content and requirements. Prompt : “Identify the top SEO competitors for my website in the “KEYWORD OR NICHE NAME” niche.” This can lead to search engines displaying your site in rich snippets – giving you broader exposure to searchers.

Niche 139

Niche Engineering Strategize Consult 139

ClickFunnels

OCTOBER 24, 2021

However, traditional business websites are confusing by nature, since they are a maze of links that the potential customer has to navigate themselves. So what happens is that the potential customer arrives on your website and starts randomly clicking around. You offer the customer a more expensive and more valuable product.

Lead generation 246

Lead generation Real Estate Niche Promote 246

ClickFunnels

SEPTEMBER 28, 2021

The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. They might be your ideal customer who would have eventually bought everything that you have to offer…. You offer the customer a more expensive and more valuable product.

Campaign 256

Campaign Product Niche Promote 256

Martech

AUGUST 22, 2023

Most of their customers operate in highly regulated industries, too. Customers especially value a supplier who is reliable and trustworthy. RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. What they learned was enlightening.

B2B 73

B2B Process Manufacturing Customers 73

Search Engine Land

FEBRUARY 19, 2024

Niche Targeting a niche or one customer segment is a potential strategy. I am niching it down to make it more specific and relevant to a segment of my target audience. Can we niche down whilst still targeting reasonable volume keywords? Comments from customers? Is there information about the author?

Strategize 116

Strategize Niche Angle UX 116

Martech

FEBRUARY 8, 2024

And yes, while niche content traffic may be low, conversions can be high. Since we have been discussing appointment setting extensively, it’s possible that Google recognized us as an expert in this niche, which could have contributed to our new post receiving a higher ranking. Where can top-of-the-funnel content come in handy?

B2B 108

B2B Gaming Niche Appointment 108

Lead Fuze

OCTOBER 20, 2023

Have you ever wondered how to effectively get customer testimonials ? A glowing testimonial can make potential customers feel like they’re missing out on something great – and nobody likes feeling left out. But how do you convince satisfied customers to take that extra step? star reviews.

Customers 52

Customers Trust Clients Niche 52

PandaDoc

APRIL 26, 2023

The situation gets even more difficult if you have several products and a diverse customer base. In this article, we will describe the most common approaches to customer segmentation, where they are used, and how they can help improve conversions and optimize ad budgets. What is customer segmentation?

Customers 52

Customers E-commerce B2C Legal 52

Search Engine Land

MARCH 11, 2024

Help you reveal unique entities your competitors target and the ones Google associates with your niche. Keywords are still important, but demonstrating a nuanced understanding of the entities and relationships within your niche sets your content apart and signals to Google that you’re a reliable source of information.

Niche 122

Niche Strategize Engineering Represent 122