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Niche advertising: 7 actionable tactics for targeted marketing

Martech

The marketing landscape is increasingly oversaturated, making niche advertising crucial for marketers aiming to connect with specific audiences. This article delves into the world of niche markets, exploring the challenges marketers face, the evolution of niche advertising and actionable strategies to succeed.

Niche 102
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How to find your niche in SEO

Search Engine Land

To stand out in SEO and digital marketing, the key is to niche down and pinpoint your unique selling proposition (USP). Throughout my career, I’ve delved deep into niche specialization to unearth my authentic voice and area of expertise. Herein lies the magic of niching down. SUBSCRIBE See terms.

Niche 117
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At Least 20% of Your New Customers Should Come from Referrals and Word of Mouth

SaaStr

Q: Dear SaaStr: What Percent of My Revenue Should Come from Referrals and Word of Mouth? Ultimately, almost all software companies end up getting 20-50% or so of their new customers from their existing customers once they hit scale. From referrals. In fact, it’s still their #1 source of new customers.

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How to Get Referrals from Clients: 10 Helpful Tips

Lead Fuze

What Are Business Referrals? Before we dive directly into the topic of how to get referrals, let’s get to know what a business referral is first. Whenever someone in your circle promotes your company to a prospective client, this is known as a business referral. How to Get Referrals from Customers.

Referrals 105
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Customer-Led Growth in a Downturn Economy

Heinz Marketing

Customers are always super important, no matter what. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. Benefits of Customer-Led Growth Retaining Existing Customers: During economic downturns, customer acquisition becomes more difficult, not to mention expensive.

Growth 105
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11 Lead Generation Campaign Examples That Work Very Well

ClickFunnels

We’ll look at 11 lead generation campaign examples from many different industries and niches — there’s bound to be something here that’ll work for you. Visitors also become customers and get used to giving you their payment information. Referral Rewards. What if your customers found leads and customers for you?

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10 Social Selling Best Practices for Field Sales

Veloxy

When you’re engaging with buyers who expect a superior customer experience from the sales process (as most do and should), it often presents several challenges for the field sales warrior: How many hours a day should I invest in my sales technology stack without sacrificing customer satisfaction and engagement?

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