Search Engine Land

MAY 7, 2024

Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). This shows a relationship between all the measures.

CTR 97

CTR Electricity Real Estate X-functional 97

ClickFunnels

SEPTEMBER 28, 2021

The agile approach to marketing involves coming up with a marketing idea, creating a minimum viable campaign, and then observing how your ideal customers react. They might be your ideal customer who would have eventually bought everything that you have to offer…. Talk about explosive growth! billion in 2021. Podcasters.

Campaign 256

Campaign Product Niche Promote 256

ClickFunnels

JUNE 30, 2021

So are you ready to put your product in front of your dream customers? In 2021 the industry is projected to reach a market size of $13.8 That’s an astonishing 42% growth since last year! Influencer Marketing Hub team has conducted a survey of over 5,000 people for their “The State of Influencer Marketing 2021: Benchmark Report”.

Product 148

Product Niche Launch Promote 148

SaaStr

AUGUST 23, 2023

So a niche question but one we get often enough that I though worth going into my depth on is: Hey, Why Are SaaStr Annual, Inbound, Dreamforce (and More) All At Almost The Same Time? IRL vendor events were one of the top growth areas in marketing. Pre-2021, we were actually in February for precisely this reason. Not our goal.

Niche 75

Niche B2B Pipeline Growth 75

Hubspot

JANUARY 5, 2021

And what are some trends to look for in 2021? The growth of social media is causing the human attention span to become shorter and shorter," he said. "So, So, going into 2021, brands should pull back the curtain and engage with their audiences on a more personal level. Focus on catering to your niche and staying authentic first.

Real Estate 101

Real Estate Education Launch Entertainment 101

Search Engine Land

MARCH 29, 2023

Conversation placement ads, positioned immediately after the original post and before the first comment, were created in 2021 to get brands where users spend most of their time – in a conversation thread. You only need 50 users to start promoting your ads, and you can say hello to untapped niche audiences. Picture this.

B2B 97

B2B Niche Pharmaceutical Healthcare 97

SaaStr

AUGUST 7, 2023

CAC stands for Customer Acquisition Costs and measures how much it costs to buy a new customer. Sometimes you can spend a lot on customers and have reasonable LTV, but that doesn’t tell you how fast you get the cash back you spent on marketing. If you grow 50%, add at least 25% new customers.

Finance 75

Finance Manufacturing Niche Growth 75

ClickFunnels

OCTOBER 21, 2021

We’ll look at 11 lead generation campaign examples from many different industries and niches — there’s bound to be something here that’ll work for you. Visitors also become customers and get used to giving you their payment information. What if your customers found leads and customers for you? That’s what we’ll do here!

Lead generation 258

Lead generation Campaign Referrals Niche 258

VanillaSoft

JUNE 28, 2021

Corner the market Understand your customers Niche up Reviews and referrals Build a quality database ?? Understand your customers. For example, you might build a niche brand around renovation loans, VA loans, or financing for residential construction. Here’s how. Table of Content ? Reviews and referrals.

Real Estate 52

Real Estate Niche Finance Referrals 52

Hubspot

MARCH 8, 2023

So you know you want to enter sales, you've chosen a field with a wide range of career avenues and niches. In fact, the US Bureau of Labor Statistics predicts a 9% increase in medical sales roles between 2021 and 2031. Job growth as a travel agent is expected to increase by 20% from 2020-2030, much faster than most other industries.

Pharmaceutical 71

Pharmaceutical Transportation Manufacturing Finance 71

SaaStr

OCTOBER 30, 2021

Gorgias is the leading contact center for e-commerce and it’s been a fun one to track at SaaS, from 1,000 to 3,000 to now 7,000 customers. Their CEO will join us at SaaSr Scale 2021 on December 15 to talk about using data to get to 10,000 SMB customers! 7 Tips to get 7,000 Customers. Stay Laser-Focused.

Closing 103

Closing E-commerce Customers Quota 103

Martech

JANUARY 25, 2022

billion in 2021 to $22.2 That slowed in 2021, but it still grew faster than Instagram (18.3% The majority of influencers (around 40%) have niche audiences of 5,000 or less. HypeAuditor also estimates that the global influencer marketing market will grow from $13.8 billion by 2025. The research was based primarily on data from 1.6

Campaign 95

Campaign Niche Education Launch 95

Hubspot

MARCH 25, 2024

Dan led growth at Codecademy from $10m to $50m ARR. He’s now sharing battle-tested growth wisdom at Subscription Index. A one-off purchase like a sandwich is a non-starter (unless you're launching a wildly niche "mystery sandwich of the month" club.). That’ll help you estimate the ceiling for customer lifetime value (LTV).

Niche 57

Niche Price Contract B2B 57

Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. Previously, she was VP of product marketing & growth at Quantcast, and before that, she was a product manager and the analytics evangelist for the Google Analytics team. Simo Ahava Simo is the creator and writer of the incredibly popular (1.3

GTM 93

GTM Niche Consult Follow-up 93

SaaStr

JULY 8, 2022

A Step by Step Guide to Revenue Growth with Mark Roberge, Harvard Business School. How Leveraging Partnerships Can 2x Your Growth with Gorgias CEO Romain Lapeyre. A niche session, but a strong one. Half of Gorgias’ almost 10,000 SMB customers come from partners. Here’s how they do it. #5.

Cross-sell 93

Cross-sell Niche Growth Engineering 93

SaaStr

JUNE 8, 2021

There just aren’t enough customers, that the later entrants benefit from. — Jason BeKind Lemkin (@jasonlk) June 8, 2021. That meant it was hard to break in, but once you did, the customers had big checkbooks. It wasn’t easy, but once we had the break-out product the customers wanted — the cash was there.

Niche 91

Niche Growth Start-ups Gaming 91

SaaStr

JANUARY 12, 2021

So nail a niche!! instead has become Xero’s biggest growth vector at $200m in ARR — vs just $50m or so in the U.S. Customer Lifetime Value is 81 months, from SMBs. That means an effective 81 month customer lifetime value from SMBs. — Xero (@Xero) January 11, 2021. isn’t everything.

Non-Profits 87

Non-Profits Cross-sell Niche Growth 87

SaaStr

SEPTEMBER 14, 2023

Brendon was the first Head of Sales at LinkedIn and was also an early customer for EchoSign. By bringing in Brendon, an early customer who used their product in the field, they already had someone who knew the product and believed in it. SaaStr’s content marketing strategy includes: Holding a customer webinar every week.

Niche 82

Niche Growth Up-sell Start-ups 82

Martech

NOVEMBER 18, 2022

Do you see innovation-fueled growth as imperative to success? Do you have a list of cascaded targets that reflect your growth plan and provide guidance moving forward? You’ll find that some potential products are geared more toward niche markets (i.e., You’ll need to create a sense of: Who your customer base is.

Assembly Line 105

Assembly Line Launch Real Estate Electricity 105

Hubspot

JANUARY 26, 2023

This growth has been added by the rapid adoption of online business and the pandemic’s impact. Customers now expect a digital element in every business. In 2021, there were over 4.26 The projected growth of the market. You can always hire a professional web designer if you’re looking for a custom interface.

Finance 70

Finance Legal Niche Manufacturing 70

SaaStr

OCTOBER 7, 2022

Other companies started looking up to Zoom to achieve similar growth rates, which was a false assumption. Founded in 2012, Figma was valued at $10 billion in its last funding round in 2021. This has resulted in investors telling founders what they think founders want to hear instead of the hard truth necessary for successful growth.

Construction 81

Construction Growth Niche Meeting 81

SaaStr

DECEMBER 9, 2020

Okta was niche. But … if it yields additional growth, that lets you hire more product people #itscomplicated. But if you just go heads down, and keep it up: 2020: $10m 2021: $14m 2022: $20m 2023: $28m 2024: $38m 2025: $53m 2026: $75m 2027: $105m 2028: $148m 2029: $206m 2030: $290m. June '20: $91 billion.

Niche 107

Niche Start-ups Gaming Up-sell 107

Capterra Sales & Marketing Software

MAY 20, 2021

Synonymous with a fast pace and high growth margins. You’ve found your niche, have a solution to a problem, and are ready to offer your product to the world. In February 2021, we asked business leaders at startups and small businesses to identify their top three business goals. Create customer-focused newsletters.

Campaign 65

Campaign Healthcare Promote Niche 65

Search Engine Land

FEBRUARY 21, 2023

New Google Shopping experience scorecard 2022: Merchants that provided an excellent customer experience would see a boost in rankings and other visibility improvements in the Google Shopping tab. Also on this day Google’s Pirate Update can cause 89% drop in search traffic for offending sites 2022: A document Google sent to the U.S.

Launch 94

Launch Engineering Retail UX 94

ConversionXL

JANUARY 18, 2022

Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.

Product 110

Product GTM Construction Launch 110

ConversionXL

SEPTEMBER 10, 2021

In this post, we’re sharing a build vs. buy framework to help you consider the opportunity costs and make an informed decision on whether to buy software off the shelf or build a custom solution. Nobody else is offering it, but your customer research has identified a need among your existing users.

Technology 96

Technology Technology Launch Transportation 96

Lead Fuze

AUGUST 17, 2021

Often SMBs focus on internet marketing campaigns to gain customers but prefer local vendors as more accessible and reliable. Take advantage of this and encourage your customers to do the same, both as a revenue boost and a relationship builder. Do you really understand what your customers want? 2 Overlook local advertising.

Gambling 98

Gambling B2B Clients CRM 98

Veloxy

OCTOBER 29, 2021

Thanks to Sales AI, sellers are also streamlining their workday and receiving automated and actionable customer intelligence. This turns a sales rep who spends too much time on non-selling activity into a trusted advisor that spends the majority of their time on customer engagement. Would you like to know more about AI for Sales?

Non-Profits 223

Non-Profits Sales CRM Pipeline 223

Hubspot

JANUARY 25, 2023

Focusing on niche markets. A niche market is a small, underserved segment of a large and established market. chanty #software #marketing — Dmytro Okunyev (@dmytrookunyev) February 12, 2021 Today, Chanty is thriving because Dmytro mustered the courage to move forward with his plans despite the uncertainties. The rest is history.

Drivers/motivators 45

Drivers/motivators Niche Growth Launch 45

ClickFunnels

NOVEMBER 17, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact details. Once the potential customer gives you their email address in exchange for the lead magnet, they become a lead.

Lead generation 201

Lead generation Process Contact Up-sell 201

Capterra Sales & Marketing Software

JUNE 2, 2021

In an ever-changing digital world, marketing leaders are constantly looking for cost-effective ways to acquire and retain customers. An example would be paying for a radio ad with an estimated reach, and hoping it will drive customers to your website. billion in 2021. What is performance marketing?

Campaign 52

Campaign Price Niche Engineering 52

Search Engine Land

AUGUST 11, 2023

His Google/Organic session growth (YoY) for Q1 2013 was 16%, compared to 25% in Q2 ( Figure 5 ). New user growth grew 22 percentage points. The data and methodology I started by crawling seroundtable.com in Screaming Frog, carefully pulling post meta content like Author, Post date, and Category using custom extraction.

Engineering 98

Engineering Follow-up Start-ups Niche 98

Hubspot

OCTOBER 6, 2021

You want more growth and earning potential. If that space for less boxed-in career and financial growth sounds appealing, a career in independent consulting is worth exploring. Before you ever serve your first customer, you’ll have to: Find a building to rent or buy. Create a niche for your services. You were laid off.

Consult 53

Consult Legal Niche Clients 53

SaaStr

AUGUST 12, 2022

But boy, seeing Microsoft hit all time record growth rates or close to all time growth and Azure growing 40% last quarter, I think should make folks feel pretty heartened about where SaaS and cloud are. You’re a repeat founder, so I think almost any time through 2021, people would want to at least meet you.

Price 76

Price Pipeline Meeting Growth 76

Hubspot

MAY 24, 2019

Additionally, mobile searches for local services continue to rise, and by 2021, mobile devices are expected to influence $1.4 In the past two years, "Near me" searches have witnessed exponential growth, as highlighted in the stats below: There has been 150% growth for phrases like " near me now ". trillion in local sales.

Entertainment 78

Entertainment Growth Follow-up Niche 78

Sales Pop!

JUNE 28, 2021

You can add your custom signature by using a free email online email signature generator available online; this will help to increase your credibility and CTR. Badger also syncs seamlessly with multiple CRMs, keeping all your important customer information in one place. Sales Tools: Find A Niche. Workday map.

Niche 94

Niche CRM CTR Sales 94

SaaStr

SEPTEMBER 9, 2021

Bill.com has become an SMB powerhouse, with 120,000+ customers and a stunning $25B+ market cap. As they were scaling, Rene put the accounting channel on quotas to grow the number of Bill.com customers at each accounting firm. #4. There are 6m customers out there just in SMB. Loving an unloved niche is a superpower.

Niche 22

Niche Quota Networking Trust 22