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Capterra Value Report: A Price Comparison Guide for Customer Relationship Management (CRM) Software

Capterra Sales & Marketing Software

The post Capterra Value Report: A Price Comparison Guide for Customer Relationship Management (CRM) Software appeared first on Capterra. Compare pricing for the top customer relationship management software products with the highest value-for-money and functionality ratings. Read reviews. View Profile.

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HubSpot customers paying 12% more than in 2021

Martech

HubSpot customers paid, on average, license fees of $11,000 annually in the first quarter of this year, according to the company’s first quarter financial statements. Average subscribers paid 12% more in 2022 than in 2021. HubSpot also continues to add customers; 8,200 were onboarded in Q1. Photo credit: HubSpot. Why we care.

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Salesforce reportedly close to deal for Informatica

Martech

Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. Informatica went public again in 2021. It was taken private in 2015 for about $5.3 billion by a consortium that included Permira and CPPIB. Why we care.

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The Future of Travel Loyalty: How To Get Your Customer To Stick Around When Reward Point Balances Hit Zero

Salesforce

When travelers stowed away their suitcases in 2020, travel companies scrambled to extend loyalty statuses to keep their customers happy. With lockdown restrictions lifted in 2021 and travel returning in a big way, loyalty members are expected to cash in their extended rewards to avoid losing them. Act on customer feedback.

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3 Best Free CRM Software You Can’t Ignore

Capterra Sales & Marketing Software

Wondering how to expand your loyal customer base? Explore these 3 best free CRM solutions to manage and build strong customer relationships. A customer relationship management (CRM) tool allows you to better manage customer interactions and relationships through reliable systems and processes.

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Even In-Person Shopping Is Becoming More Digital

Salesforce

The 2021 holiday shopping season calls for 2021 strategies. This holiday season, store associates are taking on expanded roles as fulfillment experts, customer service agents, ecommerce specialists, and social media managers. This is where a customer relationship management ( CRM ) platform comes into play.

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The Best Lead Generation Software Options For Your Business

ClickFunnels

A lead is a potential customer who has: Expressed an interest in your product or service. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online).