Highspot

NOVEMBER 18, 2020

As we prepare to exit 2020, the process of building your yearly go-to-market strategy is filled with unknowns: When will we return to our physical offices? While nobody can answer these questions with exact certainty, the broader shifts shaping our markets for the next year are already happening. How can we invest strategically?

Cross-sell 52

Cross-sell Sales Technique Go To Market 52

Outreach

JANUARY 3, 2022

What we do know is that go-to-market teams are more innovative and driven than ever, and we will continue to be there every step of the way to help you – our customers – succeed. Let’s take a look at what you helped us achieve in 2021. In 2021, Outreach…. Hosted Unleash 2021 Virtual Summit Series.

CRM 40

CRM Pipeline Referrals Growth 40

Highspot

NOVEMBER 2, 2022

2, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced surging customer adoption and usage as companies leverage its capabilities to equip, train and coach reps, and analyze their programs to improve sales performance. SEATTLE, Nov. Doubled revenue across the U.K.,

Growth 98

Growth Product Customers Healthcare 98

Highspot

JANUARY 27, 2021

Highspot connected more than three million salespeople, channel partners, services reps and customers in modern, digital sales experiences last year, representing a 100 percent increase in platform usage from 2019. The remote reality has accelerated the pace of digital transformation and changed the way go-to-market teams engage buyers.

Growth 98

Growth Customers Territory Strategize 98

SaaStr

MARCH 19, 2021

The Cloud is expanding and moving forward at a phenomenal rate, so we invited the team at Bessemer Venture Partners back to SaaStr to unveil their latest findings in the 2021 State of the Cloud. Each of those, independently, are massive market cap drivers for their businesses as well. Is Cloud growth sustainable for the long term?

E-commerce 78

E-commerce Construction Growth Price 78

SaaStr

JULY 27, 2022

Boterri’s company Accel invested in PayFit in 2017 and again in 2021. Currently, PayFit serves over 7,000 customers and shows no signs of slowing down. They built their sales funnel in the same fashion to empower customers with autonomous product discovery and conversions. Unhappy customers can kill your growth engine.

Go To Market 72

Go To Market GTM B2C Price 72

Highspot

SEPTEMBER 20, 2021

To understand what a sales enablement platform really is, look to the Gartner definition of the market: “Gartner defines sales enablement platforms (SEPs) as tools that unite sales enablement functions and customer-facing sales execution. Go Unified or Go Home. What would one such enablement platform look like?

Sales 52

Sales Technology Technology Education 52

InsightSquared

MAY 25, 2021

Despite the growing pressure on CROs and RevOps leaders to accurately predict growth and confidently report to the board, The 2021 State of Sales Forecasting reveals only nine percent of respondents are achieving a forecast accuracy of five percent or better,” said Todd Abbott, CEO of InsightSquared. About InsightSquared.

CRM 62

CRM B2B Contract Growth 62

SaaStr

NOVEMBER 3, 2023

We’ll share the answers in today’s brand new episode of CRO Confidential, where our host Sam Blond, partner at Founders Fund, sits down with Toast CRO, Jonathan Vassil to talk about their proven customer acquisition strategies that led to its record-breaking growth. That means they still have 85% of the market left to tackle.

Growth 75

Growth Territory Referrals Customers 75

SaaStr

FEBRUARY 25, 2024

Check out this week’s top blog posts, podcasts, and videos: Top Blog Posts This Week: The Thing Is, Maybe 10%-15% of Venture-Backed Startups Are Still Running the 2021 Playbook. SaaStr 724: CRO Confidential: Bringing Product-Led and Sales-Led Growth Together For Go-To-Market Success with Giancarlo Lionetti, CRO of Zapier.

Growth 85

Growth Go To Market Product Customers 85

Sales Hacker

NOVEMBER 24, 2020

How to plan for 2021 [15:46]. She’s going to be talking to us about team selling and how the concept of combined quotas with senior and junior account executives, converging on one territory, is coming back. She’s also going to talk about 2021 planning, how this year the planning process must be different.

Sell 80

Sell Territory Quota Up-sell 80

Sales Hacker

FEBRUARY 27, 2024

She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea. Highlights: (05:11) Challenges of personalization in marketing. (08:01) 16:04) The future of AI in marketing. (19:32) 35:17) Shifting perspective on marketing’s role. (40:04)

GTM 89

GTM Finance Pipeline Growth 89

Capterra Sales & Marketing Software

NOVEMBER 19, 2021

The post How To Win Your Best Customers With Outbound Sales appeared first on Capterra. Win the best customers for your small business with these outbound sales tactics. Before diving deeper into how outbound sales can help you close more deals, let’s first understand who makes the best customer for your business.

Customers 94

Customers B2B Sales Pipeline 94

Martech

JULY 14, 2022

Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. Last year, Forrester Research found the average number of buying interactions occurring during the purchase process soared by 10 to 27 in 2021. Account-based marketing: A snapshot.

B2B 113

B2B GTM Technology Technology 113

Highspot

SEPTEMBER 21, 2021

21, 2021 /PRNewswire/ — Highspot , the sales enablement platform that increases the performance of sales teams, today announced the launch of the Highspot Marketplace , an exchange where Highspot customers can quickly and easily leverage the content of more than 20 marketing, sales, enablement and customer success partners.

Launch 52

Launch Customers Strategize Sales 52

SaaStr

DECEMBER 26, 2022

and go-to-market partners, to understand what’s happening in the space. . “G2 As a marketer or software seller, you can lean into this trend by finding community, championing advocates, and showing up where your customers want to engage with your brand. . Go-to-market Partners released a report using G2 data.

Go To Market 74

Go To Market Follow-up Trust Up-sell 74

Highspot

FEBRUARY 22, 2021

22, 2021 — Highspot , the industry’s only unified, natively-built sales enablement platform, today announced it has closed $200 million in Series E funding led by Tiger Global Management, with participation from new investor Bain & Company. Marketo changed marketing 10 years ago. Marketo changed marketing 10 years ago.

Growth 129

Growth Strategize Sales Contact 129

ClickFunnels

AUGUST 8, 2021

A lead is a potential customer who has: Expressed an interest in your product or service. Lead generation is the process of converting potential customers into leads by persuading them to give you their contact information, typically in exchange for a lead magnet (a freebie that they can either download to their devices or access online).

Lead generation 246

Lead generation A/B testing X-functional Price 246

SaaStr

OCTOBER 20, 2023

In 2021, they trained GPT3 on Github repositories, produced a model that could code, and released embedding that allowed people to vectorize language and search across it to perform recommendations. Aliisa joined OpenAI in 2021 after leaving WalkMe after 3.5 years, going public, and even ringing the bell at NASDAQ.

Growth 93

Growth Launch Territory Legal 93

Heinz Marketing

OCTOBER 4, 2021

This week’s show is called “ A New Go To Market Framework to Get You MOVE-ing “ My guest is Sangram Vajre , Author, Co-Founder & Chief Evangelist at Terminus. We’re going to talk a little bit about that today as well, in terms of better go-to-market strategies.

Pipeline 117

Pipeline Go To Market Cross-sell Sales 117

Highspot

NOVEMBER 23, 2021

23, 2021 /PRNewswire/ – Highspot , the sales enablement platform that improves sales performance, today announced an expanded partnership and new platform integration with Gong , the revenue intelligence platform leveraging artificial intelligence to transform revenue and customer-facing teams. SEATTLE, Nov. About Highspot.

Pitch 98

Pitch Sales Strategize Go To Market 98

Sales Hacker

SEPTEMBER 8, 2023

Here are the 5 biggest takeaways from the session: Falling Seed to Series A Graduation Rates During the boon 2020 and 2021, the graduation rates from Seed to Series A sat well-above historical averages. In 2021, if you had a good idea and raised funds, you’d blink and 5 competitors would appear from thin air. That’s not the case today.

GTM 89

GTM Launch Growth Networking 89

SaaStr

MARCH 7, 2023

Many companies got sucked into the 2021 vortex of a low-interest rate environment and high multiples when they should have focused on growth and efficiency. It’s not a surprise or secret that 2022 was challenging, especially starting the year with 2021 growth expectations. PST, to unveil the data behind effective scaling.

GTM 67

GTM Growth Profit margin Contract 67

Hubspot

MARCH 25, 2024

The ideal subscription business model has: A long potential use case A lot of potential customers So don’t get excited by the promise of recurring revenue just yet. That’ll help you estimate the ceiling for customer lifetime value (LTV). You won’t need to constantly get new customers to make money. Source: Dan Layfield 2.

Niche 58

Niche Price Contract B2B 58

SBI

FEBRUARY 24, 2021

Evolved Selling: Keeping Pace with Shifting Customer Demand. In 2021 and beyond, it’s as much about recomposing the reality of target accounts as it is about the remote customer experience. AI-powered tools can help you build a more personalized experience and reach customers with the content they need, in real-time.

Sell 38

Sell Customers Tradeshows Cross-sell 38

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Owned media generates first-party customer data.

GTM 71

GTM Launch B2B Growth 71

Highspot

JUNE 4, 2019

The last mile of the customer journey is critical — it’s the final stretch that decides if a deal is won or lost and if a relationship is forged or broken. Human-to-human conversation creates a connection and is the cornerstone of customer experience. The deciding factor at this critical juncture is simple — conversation.

Customers 40

Customers Technology Technology Conversion 40

Highspot

OCTOBER 17, 2023

in 2021” (Market Share Analysis: CRM Sales Software, Worldwide, 2022, Oct. Businesses worldwide are prioritizing sales productivity, driving investment in sales enablement. According to research from Gartner® “The sales enablement subsegment grew strongly once more, rising 35.7% in 2022, after growth of 19.7%

Launch 64

Launch Government Strategize Sales 64

SaaStr

JANUARY 30, 2023

Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies. Delivering the best customer experience With the surge in inbound leads, the business was growing exponentially. Go global early.

Cross-sell 89

Cross-sell Account management Clients Growth 89

SaaStr

DECEMBER 7, 2020

Gainsight – Build Products Your Customers Will Love with User Analytics and In-App Engagement. . At Gainsight, we are helping product leaders from companies of all sizes turbocharge their 2021 product strategy. . Freshworks – The Ultimate Customer-For-Life Software Suite. Customer expectations are rising.

Contract 64

Contract Growth Start-ups Service 64

Martech

JULY 19, 2022

XM Cloud combines a headless CMS solution with a WYSIWYG authoring interface suitable for use by marketing or other business teams. Sitecore is also supporting composability as a new go-to-market strategy, offering distinct parts of its suite as separate modules in recognition of the complexity of today’s digital experience stack.

A/B testing 91

A/B testing Niche User Experience Represent 91

Search Engine Land

OCTOBER 28, 2022

Upload your customer and email lists, compile top keywords, use interests etc. We’ve found success with the following audience signals: Customer match High-value customers 2021 holiday shoppers Email subscribers. Custom intent Competitor names and URLs High-intent (bottom-funnel) keywords.

Promote 90

Promote Campaign Follow-up Launch 90

SaaStr

DECEMBER 1, 2021

During SaaStr Annual 2021, Amanda Malko, CMO at G2, shared a fascinating look at the data that reveals shifting patterns in the way consumers purchase software. . As companies accelerate their digital transformations, the SaaS spend has exploded: In Q2 of 2021, G2 recorded the highest software spend per employee to date.

Repeat business 94

Repeat business Growth Trust Product 94

Salesforce

SEPTEMBER 19, 2023

CROs work to connect different revenue-related functions, from marketing to sales, customer success, pricing, and revenue operations ( RevOps ). Trait 2: Data-obsessed CROs own the go-to-market strategy. How can we target the right customers at the right time (and on the right channel) for upsells and cross-sells?

Gaming 59

Gaming Cross-sell Price Customer Relationship Management 59

SaaStr

MAY 25, 2023

Probably just say Yes pic.twitter.com/K483lKnyzd — Jason ✨Be Kind✨ Lemkin  (@jasonlk) April 21, 2021 So I wrote a version of this post years ago, about when to think about selling your startup, if you do get an attractive offer. Look at this pic or a similar one Do you want it? If so, say No If not?

Sell 144

Sell Price Up-sell Start-ups 144

Salesforce

AUGUST 12, 2021

By improving marketing workflows. When work flows, relationships grow, and relationships are the key to creating the white-glove experiences customers want. Slack is changing the way demand gen teams engage with projects, vendors, partners, and customers. In that sense, we function as strategic partners and project managers.

Campaign 98

Campaign Contract B2B Conversion 98

InsightSquared

MARCH 12, 2021

You’ve spent untold hours setting up your HubSpot SalesHub , customizing it with fields relevant to your business and your desired outcomes. With this integration, mid-market and enterprise customers can take their reporting to the next level and get even more value out of their HubSpot CRM. That’s what we’re here for.

Pipeline 62

Pipeline Sales Trust CRM 62